India’s 68 lakh artisans and artists account for the country’s second largest unorganised sector. It can contribute much to the economy but it requires work on several fronts – brand creation, efficient fabrication processes and, most importantly, wider markets for stable revenues. Richa Khandelwal Bhat, founder and MD of Narayana’s ArtNirbhar Bharat Foundation, which is creating employment for thousands of artisans and helping them become financially self-reliant, speaks to All Indians Matter.