Small Business Startup School – Learn The Psychology Of Retail And Financial Awareness - For The Reasonable Optimist

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Are you starting a small business or buying an existing business? Do you know that personal circumstances may differ, but broad business patterns are same as ever? Then, what better way to begin than by leveraging knowledge from people who have navigated the road ahead of you? This podcast - ’The Small Business Startup School’ shares perspectives using the psychology of retail and financial awareness – all with a reasonable dose of optimism. This show promises to give startup entrepreneurs insightful strategies, tips, and practical solutions that inspire confidence and mindset to execute business projects. My name is Ola Williams, the host. I’m a retail entrepreneur, fin-techpreneur, and business coach with over two decades of frontline retail and finance expertise. Let’s learn together with positivity and great exchange of ideas. My promise to you – you will get actionable takeaways by learning broad patterns of business successes and failures. Let’s continue to learn together and be encouraged to keep on connecting! read less
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Episodes

The Spirituality Expert: Recall Memories From Your Future To Discover Your Purpose | E41
1w ago
The Spirituality Expert: Recall Memories From Your Future To Discover Your Purpose | E41
A former construction company owner turned coach, Mark Scherer, shares his journey of self-discovery and transformation. Mark discusses the pivotal moments that led him to shift careers and how he helps others unlock their potential through consciousness and self-awareness. Mark delves into the fascinating concept of "recalling memories from your future," explaining how this innovative method can provide guidance and clarity in life. He emphasizes the importance of finding one's purpose and offers insights into how childhood experiences can shape our adult lives. The conversation also touches on practical advice for parents on raising secure and imaginative children, overcoming fear and familiar zones, and the role of gratitude in manifesting a fulfilling life. Whether you're an entrepreneur feeling stuck, a parent seeking guidance, or someone looking to improve your self-awareness, this episode offers valuable lessons and inspiration. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here https://bit.ly/3XzIEyj Connect with the guest, Mark Scherer, PhD: https://bookings.encompasslife.com/#/customer/assessment  Socials can be found @quantumleaptechnique   Bonus: Free gift here:  Mark Scherer, PhD (encompasslife.com)   Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Linkedin: https://bit.ly/3Mbtzwz X: https://bit.ly/3zhpALd Instagram: https://bit.ly/3zgMzWR   Listen on: Apple podcast - https://apple.co/3MCEnUM Spotify - https://spoti.fi/49dQbpY   Offers: Youth mental health support tools: https://bit.ly/3Y9N8w6 Small business owners cash management: https://bit.ly/3SdtgEe A 31-day Affirmation Card Deck: https://bit.ly/45Dt32J
The Public Relations Expert: Engage Smaller Trade Associations For Visibility | E40
Jul 10 2024
The Public Relations Expert: Engage Smaller Trade Associations For Visibility | E40
"Engage smaller trade associations for visibility!" says Public Relations (PR) expert Mickey Kennedy, founder of eReleases.com. With over 25 years of experience, Mickey shares valuable insights on how startups and small businesses can leverage PR to build credibility and visibility. In this episode, you'll learn about the significance of press releases, the importance of storytelling, and how even a small budget can yield significant results. Mickey discusses strategic approaches to PR, including the power of surveys and data to capture media attention. He also emphasizes the value of authenticity and building trust with your audience. Whether you're a startup with limited revenue or an established small business looking to scale, this episode offers practical tips and strategies to enhance your PR efforts. Discover how to create meaningful connections with your audience and stand out in a crowded market. Don't miss this opportunity to gain fresh perspectives on PR and learn how to make your business newsworthy. Tune in now and start your journey towards PR success! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here https://bit.ly/3XzIEyj Connect with the guest, Mickie Kennedy: https://www.ereleases.com https://www.ereleases.com/plan https://x.com/ereleases https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.linkedin.com/in/publicity/ Bonus: Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/   Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Linkedin: https://bit.ly/3Mbtzwz X: https://bit.ly/3zhpALd Instagram: https://bit.ly/3zgMzWR   Listen on: Apple podcast - https://apple.co/3MCEnUM Spotify - https://spoti.fi/49dQbpY   Products: A 31-day Affirmation Cards Deck: https://bit.ly/45Dt32J
The SharePoint Helpdesk Founder: Stop Inputting Data Into Spreadsheets  | E39
Jun 25 2024
The SharePoint Helpdesk Founder: Stop Inputting Data Into Spreadsheets | E39
Join Ola Williams in this insightful episode of the Small Business Startup School as she sits down with Therman Trotman, Founder of the SharePoint Helpdesk, to explore the transformative power of SharePoint for small businesses. Discover how SharePoint can eliminate human error, enhance collaboration, and provide clean, scalable data solutions, making it a superior alternative to traditional spreadsheets. Therman explains the key benefits of using SharePoint, including version control, data accuracy, and automation, all while keeping costs minimal and accessible for businesses of all sizes. Whether you're a small business owner, accountant, or project manager, this episode will provide valuable insights into how SharePoint can revolutionize your data management processes and help you achieve your business goals. Tune in and find out how you can make the most of this powerful tool. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here   Connect with the guest, Therman Trotman: https://bio.site/SPHD   Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Linkedin: https://bit.ly/3Mbtzwz X: https://bit.ly/3zhpALd Instagram: https://bit.ly/3zgMzWR     Listen on: Apple podcast - https://apple.co/3MCEnUM Spotify - https://spoti.fi/49dQbpY   Products: A 31-day Affirmation Cards Deck: https://bit.ly/45Dt32J
Certified Project Management Professional: Boost Revenue Using Six Sigma | E38
May 23 2024
Certified Project Management Professional: Boost Revenue Using Six Sigma | E38
This week's episode is titled ‘Certified Project Management Professional Lean Six Sigma Certification Green Belt: Boost Revenue Using Six Sigma’. In this podcast titled Boost Revenue Using Six Sigma, I'm joined by Leslie-Ann George, a Lean Six Sigma Certification Greenbelt. Leslie-Ann is a Certified Project Management Professional, and we discussed the implementation of Six Sigma in small businesses, practical examples of successful applications, and strategies to motivate staff and promote customer engagement. We also explored the concept of the 5S's and how it can be used to organize and streamline business processes effectively. Whether you're starting a small business or buying an existing one, this episode is packed with valuable insights that can help you boost your revenue using Six Sigma. Don't miss out on this opportunity to learn from an expert in the field. Visit the following link for the illustration referenced in the podcast for retail/grocery store improvements - Store 334 - https://www.youtube.com/watch?v=EtgLS_6yXyA Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here Topics: 00:02:13 Introduction to Six Sigma 00:03:20 Meet Lesley-Ann 00:05:55 Application of Six Sigma in Businesses 00:09:24 Promoting Customer Engagement with Six Sigma 00:12:09 Removing Blockers for Customer Reviews 00:15:30 Applying Six Sigma in Storage and Operations 00:19:32 Implementing the 5Ss Methodology 00:22:43 Understanding the 5Ss: Sort, Set, Shine, Standardize, Sustain 00:24:28 Efficient Processes and Standardization 00:27:01 Key Performance Indicators (KPIs) in Six Sigma Implementation 00:35:45 Improving Staff Motivation and Ownership Mentality 00:43:49 Motivating Staff with Ownership Mentality 00:46:51 Continuous Learning and Growth: Black Belt in Lean Sigma   Connect with the guest, Leslie-Ann George: LA George LinkedIn- https://www.linkedin.com/in/leslie-ann-george-2550b376 EL Empire Linktree- https://linktr.ee/ELempire EL Empire E-magazine- https://www.el-empire.co/magazine/ EL Empire Website- https://www.el-empire.co/about/ Elevate Your Essay Writing Skills- https://www.amazon.ca/Elevate-Your-Essay-Writing-Skills/dp/1527297098   Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat!: https://bit.ly/3UpeThP   Listen on: Apple podcast - https://apple.co/3MCEnUM Spotify - https://spoti.fi/49dQbpY   Products: A 31-day Affirmation Cards Deck: https://bit.ly/4a7Ybbl
Motivation, Mindset & Manifesting Coach: Unmasking Imposter Syndrome | E37
May 6 2024
Motivation, Mindset & Manifesting Coach: Unmasking Imposter Syndrome | E37
This week's episode is titled 'Motivation, Mindset & Manifesting Coach: Unmasking Imposter Syndrome'. Mindset advocate, Alicia Berberich, delves into the complex issue of imposter syndrome plaguing many entrepreneurs. The discussion focuses on the difference between your intuition voice and the imposter syndrome voice and offers practical solutions to marginalize this inner critic. Unravel the common hurdles faced by women business owners and acquire practical advice to navigate those hurdles successfully. The episode emphasizes the importance of self-care and how it’s often overlooked. Learn how people-pleasing tendencies can hinder business growth and the importance of delegation in a business context. Additional discussion includes using the concept of connecting with your future self for thoughtful decision making. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here Topics: 00:01:40 - Unmasking Imposter Syndrome 00:03:37 - Meet Alicia Berberich 00:08:14 - Distinguishing Voices Within 00:14:42 - Combating the Inner Critic 00:16:53 - Building External Support Systems 00:22:43 - Building Connections and Friendships 00:27:08 - Overwriting Negative Thoughts 00:29:14 - Recognizing Red Flags of Imposter Syndrome 00:31:03 - Signs of Perfectionism and Control 00:31:55 - Combating People-Pleasing Tendencies 00:33:29 - Connecting with Your Future Self 00:39:09 - Embracing Self-Care Practices 00:42:09 - Building a Supportive Network 00:43:12 - Continuous Learning and Growth   Connect with the guest, Alicia Berberich: Website:https://www.aliciaberberich.com/ Instagram:https://www.instagram.com/alicia_berberich/ Linked-In:  https://www.linkedin.com/in/aliciaberberich/ Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat!: https://bit.ly/3UpeThP   Listen on: Apple podcast - https://apple.co/3MCEnUM Spotify - https://spoti.fi/49dQbpY   Products: A 31-day Affirmation Cards Deck: https://bit.ly/4a7Ybbl
EP. 36 – The Reasonable Optimist
Mar 6 2024
EP. 36 – The Reasonable Optimist
The episode features a compelling conversation with our special guest, Dalene Allen, the Executive Director of BNI in Nova Scotia, New Brunswick, and PEI. Dalene shares her personal journey using affirmation cards and provides an insight into the power of recognizing personal pains, standing against limiting beliefs, and stepping out of comfort zones. In a deep dive into positive affirmations, we hear life-changing stories of people moving from worry and negativity to an uplifted state of happiness and positivity. Dalene shares a chance encounter with affirmation cards that shaped her mindset and led her to a successful career full of love for life. Learn the power of affirmations to transform views on money, happiness, attitude, beliefs, and commitment in our lives. This enlightening journey is a perfect guide for anyone striving for daily inspiration, a positive outlook, or curious about the power of affirmation cards. Don't miss an episode full of inspiring narratives, essential tips, transformative lessons, and more! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here   Connect with the guest, Dalene Allen: Podcast: https://networknetworth.buzzsprout.com Instagram: https://www.instagram.com/bnimaritimes/ LinkedIn: https://www.linkedin.com/company/bnimaritimes/ Twitter: https://twitter.com/bnimaritimes Facebook: https://www.facebook.com/BNIMaritimeslatest   Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
EP. 35 – Leveraging Voice and Media To Drive Customer Engagement
Feb 28 2024
EP. 35 – Leveraging Voice and Media To Drive Customer Engagement
Join the Small Business Startup School podcast as host Ola Williams engages with Colin Alexander, founder of Conduit Voice Media, in this insightful episode titled " Leveraging Voice and Media To Drive Customer Engagement". In this digital era of accelerated content consumption, the episode brings to the forefront the importance of maintaining authenticity in voice media. From overcoming recording nerves to achieving a professional voice quality, Colin shares his industry expert tips and real-life success stories. Additionally, gain insights into the best tools in the field and how technology can add new depths to podcasting and voice media. This enlightening discussion also navigates through the power of customer familiarity and comfort in the retail industry brought on by voice media. Discover the potential of word-of-mouth conversations driven by meaningful customer interactions and shared experiences. Rounding up this episode is an encouraging message urging resilience and a continuous learning attitude among businesses. Learn how to leverage valuable technologies like AI and voice media to level up your business without fear. Remember, in the world of digital content, “done” is always better than “perfect”. Tune in now! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here   Connect with the guest, Colin Alexander: LinkedIn: /Colinalexander Facebook: Conduit Voice Media Website: www.conduitvoice.com   Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
EP. 34 – Pitch Deck Presentation Tips For Startups
Feb 16 2024
EP. 34 – Pitch Deck Presentation Tips For Startups
Welcome to another enlightening episode of Small Business Startup School. In this episode, our guest speaker, Samuel Adeniyi - Founder, Kierep and Winner of the December 2023 Volta Pitch Competition - strips back the details of establishing 'Kierep', a startup fuelled by its purpose to combat the shortage of caregivers in Canada. He elucidates the challenges involving the recruitment and certification procedures for caregivers, providing an understanding of the prevailing market dynamics. Learn the significance of a compelling pitch deck and the vital role of a passionate delivery in convincing listeners. Diving deeper into business aspects, our guest touches upon the significance of a robust business model, scaling strategies, and the influence of cultural and racial nuances in business discussions. He stresses the role of ceaseless experimentation and learning in entrepreneurship, inspiring listeners to see failure as a stepping-stone, not a stumbling block, towards success. Don't miss this dialogue loaded with practical advice, entrepreneurial wisdom, and an uplifting tale of one startup’s journey from an abstract concept to a solid reality. Tune in now and fire up your entrepreneurial spirit to kick-start your startup journey today! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here   Connect with the guest, Samuel Adeniyi: Website: https://kierep.framer.ai Linkedin: linkedin.com/in/deniwealthflow Instagram: instagram.com/deniwealtflo   Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
EP.33 – How to Read and Interpret a Balance Sheet - Part 8
Jan 31 2024
EP.33 – How to Read and Interpret a Balance Sheet - Part 8
Whether you're launching a startup or taking over an existing business, understanding balance sheets is critical to your success. This concluding part of the series spotlights an often-overlooked aspect of business finance – receivables. Perspectives were shared on the importance of regularly reviewing accounts owed to you and scrutinizing long-unpaid debts. Don't just wish and wait; take action to ensure your assets are not tied up in bad debts. This episode wraps up with a comprehensive recap of how to read and interpret balance sheets, equipping start-ups with non-finance backgrounds with practical, simple strategies. If you find this episode beneficial, we encourage sharing it with other entrepreneurs. Remember, constant learning and positive connections are keys to successful entrepreneurship. This episode is part of an ‘8-series’ show on how to read and interpret a balance sheet. This is part 8, bringing us to the end of the series.   Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!
EP.32 – How to Read and Interpret a Balance Sheet - Part 7
Jan 31 2024
EP.32 – How to Read and Interpret a Balance Sheet - Part 7
Welcome to another exciting episode of Startup Your Small Business and Learn. Hosted by Ola Williams, this podcast aims to enable budding entrepreneurs with the psychology of retail and enhance financial awareness, all while staying positively optimistic. In this episode, we continue to delve into the world of balance sheets, explaining how you can negotiate your payables to effectively improve your financial standing. Entrepreneurial success comes down to strategic management of liabilities—something that has been discussed extensively in previous episodes. It's all about your business's ability to not feel pressured and to have the freedom to operate smoothly. But what about the warning signs on your balance sheets? Are there obvious signs of danger? And are there practical steps you can take to maintain balance? Drawing from years of experience as an accountant, Ola Williams advises that assets must be capable of generating cash to ensure your business's survival. The secret lies in turning these assets into liquid cash, often referred to as 'working capital'. Further, your current assets could be cash in the bank or items that can easily be converted to cash. But if you're finding that your current liabilities exceed these, then you may be in financial distress, and it might be time to reassess your small business's financial standing. By the end of this episode, you should understand balance sheets better - from a non-finance background lens and you should be equipped to spot trouble in your finances and, with the strategies shared, be able to navigate through them. Remember to apply these lessons according to your personal circumstances and seek professional advice when necessary. Please do share the show to foster a community of startup solopreneurs learning together. Stay tuned for the concluding episode of the series. This episode is part of an ‘8-series’ show on how to read and interpret a balance sheet. This is part 7.   Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!