ecommert Podcast

Mert Damlapinar

Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights. read less
BusinessBusiness

Episodes

Ep 4 Pt 2:  Husqvarna, Stephan Valdeis ๐Ÿ‡ฉ๐Ÿ‡ช - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution
17-07-2024
Ep 4 Pt 2: Husqvarna, Stephan Valdeis ๐Ÿ‡ฉ๐Ÿ‡ช - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution
Welcome to the second half of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarnaโ€™s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships. Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings. The role of retail media in driving traffic and sales. Maintaining brand consistency across all touchpoints. The importance of a customer-first approach in e-commerce. Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape. Donโ€™t Miss Out On: How Husqvarna integrates D2C activities with retail. The significance of a transparent and collaborative approach with channel partners. Examples of successful retail media campaigns and their impact. Future trends in e-commerce and digital transformation. Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss!                             ๐…๐จ๐ฅ๐ฅ๐จ๐ฐ ๐”๐ฌ: Website:  https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   ๐ŸŽง ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐จ๐ง: Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406 Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast   ๐“๐ก๐š๐ง๐ค ๐ฒ๐จ๐ฎ ๐Ÿ๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐  ๐ข๐ง!   #eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis
Ep 4 Pt 1:  Husqvarna, Stephan Valdeis ๐Ÿ‡ฉ๐Ÿ‡ช - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution
17-07-2024
Ep 4 Pt 1: Husqvarna, Stephan Valdeis ๐Ÿ‡ฉ๐Ÿ‡ช - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution
Welcome to the first part of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarnaโ€™s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships. Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings. The role of retail media in driving traffic and sales. Maintaining brand consistency across all touchpoints. The importance of a customer-first approach in e-commerce. Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape. Donโ€™t Miss Out On: How Husqvarna integrates D2C activities with retail. The significance of a transparent and collaborative approach with channel partners. Examples of successful retail media campaigns and their impact. Future trends in e-commerce and digital transformation. Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss! ๐…๐จ๐ฅ๐ฅ๐จ๐ฐ ๐”๐ฌ: Website:  https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   ๐ŸŽง ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐จ๐ง: Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406 Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast   ๐“๐ก๐š๐ง๐ค ๐ฒ๐จ๐ฎ ๐Ÿ๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐  ๐ข๐ง!   #eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis
Ep 3: Coca Cola-FEMSA, Maria Fernanda Gil Tamayo ๐Ÿ‡ฒ๐Ÿ‡ฝ - Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to Online
08-07-2024
Ep 3: Coca Cola-FEMSA, Maria Fernanda Gil Tamayo ๐Ÿ‡ฒ๐Ÿ‡ฝ - Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to Online
Welcome to Episode 3 of the eCommert Podcast! In this insightful episode, we are joined by Maria Fernanda Gil Tamayo from Coca Cola-FEMSA, who shares her expertise on accelerating omnichannel commerce and the transformative role of B2B marketplaces in bridging offline and online business operations. ๐ŸŽฆ Watch the video podcast version on YouTube ๐ŸŽ™๏ธ In this episode, we explore: โ€ข The evolution of omnichannel commerce and its impact on the retail sector. โ€ข How B2B marketplaces are revolutionizing the transition from offline to online business models. โ€ข Strategies for effectively integrating offline and online channels to enhance customer experiences. โ€ข Maria Fernandaโ€™s firsthand experiences and success stories in driving omnichannel initiatives at Coca Cola-FEMSA. This episode is a must-watch for anyone interested in the future of commerce, whether you're a business leader, a marketer, or simply passionate about retail innovation. ๐ŸŽง Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. ๐…๐จ๐ฅ๐ฅ๐จ๐ฐ ๐”๐ฌ: ecommert Website X/Twitter LinkedIn ๐ŸŽง ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐จ๐ง: Spotify Apple Podcasts Amazon Music ๐“๐ก๐š๐ง๐ค ๐ฒ๐จ๐ฎ ๐Ÿ๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐  ๐ข๐ง!
Ep 2: RICOH, John Andrews ๐Ÿ‡บ๐Ÿ‡ธ Transforming Retail: Innovations in eCommerce & Omnichannel Strategies
08-07-2024
Ep 2: RICOH, John Andrews ๐Ÿ‡บ๐Ÿ‡ธ Transforming Retail: Innovations in eCommerce & Omnichannel Strategies
Welcome to Episode 2 of the ecommert Podcast! In this exciting installment, we're thrilled to have John Andrews from RICOH USA as our special guest. John brings his wealth of experience and insights into the ever-evolving world of retail, eCommerce, and omnichannel strategies. ๐ŸŽฆ Watch the video podcast version on YouTube ๐ŸŽ™๏ธ In this episode, we explore: โ€ข The latest innovations in eCommerce and how they're transforming the retail landscape. โ€ข Effective omnichannel strategies that bridge the gap between online and offline experiences. โ€ข Key trends and technologies driving the future of retail. โ€ข Practical insights and actionable advice for businesses looking to stay ahead in the competitive market. Whether you're a retailer, an eCommerce enthusiast, or just curious about the future of shopping, this episode is packed with valuable information you won't want to miss! ๐ŸŽง Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. ๐…๐จ๐ฅ๐ฅ๐จ๐ฐ ๐”๐ฌ: ecommert Website X/Twitter LinkedIn ๐ŸŽง ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐จ๐ง: Spotify Apple Podcasts Amazon Music ๐“๐ก๐š๐ง๐ค ๐ฒ๐จ๐ฎ ๐Ÿ๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐  ๐ข๐ง!
Ep 1: BAYER, Andre Cremers & Andy Parker ๐Ÿ‡จ๐Ÿ‡ญ Data-driven Transformation: Bayerโ€™s Journey in eCommerce and Unified Commerce Strategies
08-07-2024
Ep 1: BAYER, Andre Cremers & Andy Parker ๐Ÿ‡จ๐Ÿ‡ญ Data-driven Transformation: Bayerโ€™s Journey in eCommerce and Unified Commerce Strategies
Welcome to the debut episode of the eCommert Podcast! In this inaugural episode, we are joined by Andre Cremers and Andy Parker from Bayer, who share their insights into the data-driven transformation of eCommerce and the development of unified commerce strategies. ๐ŸŽฆ Watch the video podcast version on YouTube ๐ŸŽ™๏ธ ๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž, ๐ฐ๐ž ๐๐ข๐ฌ๐œ๐ฎ๐ฌ๐ฌ: Bayerโ€™s journey towards a data-driven approach in eCommerce.The implementation and impact of unified commerce strategies.How Bayer leverages data to enhance customer experiences and drive business growth.Key challenges and success stories from Bayerโ€™s transformation journey. This episode is essential viewing for anyone interested in the intersection of data, eCommerce, and unified commerce strategies. Gain valuable insights from industry leaders at Bayer and learn how data is revolutionizing the way businesses operate. ๐ŸŽง Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. ๐…๐จ๐ฅ๐ฅ๐จ๐ฐ ๐”๐ฌ: ecommert Website X/Twitter LinkedIn ๐ŸŽง ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐จ๐ง: Spotify Apple Podcasts Amazon Music ๐“๐ก๐š๐ง๐ค ๐ฒ๐จ๐ฎ ๐Ÿ๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐  ๐ข๐ง!