The She Fails Forward Podcast

Her Brand & Co.

The She Fails Forward podcast hosts exclusive interviews with female founders and our allies to celebrate the many "failing forward moments" we all face when building businesses that we love. Jess & Mari are on a mission to normalize and redefine failure by openly discussing these challenges and exploring the muddy middle — everything that gets glossed over and forgotten between the bookends of success. Through the She Fails Forward Podcast, we advocate for the process , and we celebrate all of the lessons learned in entrepreneurship (produced by Her Brand & Co). read less
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Episodes

S2 Ep. 11 Creating Pivotal Change for Women & the LGBTQIA+ Community
Jun 19 2023
S2 Ep. 11 Creating Pivotal Change for Women & the LGBTQIA+ Community
Mari and Jess chat with Lindsey Wilson, Senior Manager of Partnerships at Lean In. Yes, you read that right, the Lean In, the one created by Sheryl Sandberg. We knew Lindsey’s courageous life and various acts of bravery would not only be inspirational to our listeners, but we knew she could also provide specific insights into how she has leveraged her innate qualities, like being a dreamer, a doer, a curious minded go getter and to help bring marriage equality to the entire southeastern United States. This is one of the many things she's used her space and her voice for. In this episode, we hope you leave feeling really inspired. We also hope you can learn more about how you can use your own gifts with grit and determination, along with a big ol’ slice of humbleness, to create the change you want to see in the world. Many entrepreneurs start companies because they want something to improve or they want something to change. How do we listen across differences and get back to our why to really distill down the things that we care about the most, so that we can build lives that we really love? These are the things that we tackle in this episode, and we know that you're just going to absolutely love it. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Recommendations from this episode: Lean In Circles Where to find Lindsey & Lean In  Leanin.org LinkedIn xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
S2 Ep. 10 Impacting Families & Disrupting the System as a Solo Practitioner
Jun 5 2023
S2 Ep. 10 Impacting Families & Disrupting the System as a Solo Practitioner
We’re really excited to welcome our very first ever interview with a Lucy lab graduate! Her name is Brenda Chilstrom. She's a 30 year Pediatric Occupational Therapist with a focus on food therapy with her company, That Makes Sense OT. You’ll hear from a founder who is in the day-to-day transformation of the natural evolution of her business. She is along for the ride as she is growing her business based on her market demand and also her personal growth strategy. We get an up, close and personal view of what we like to call “the muddy middle.” Brenda and Jess chat about her natural evolution of niching down to a specific service type and how she chose to do that. We also chat about the many problems that exist in the traditional occupational therapy practice model. Brenda shares how after 15 years of being in private practice where she never needed or had a website and how that has all changed because she is pivoting her business. She's changing the game for families who cannot access traditional feeding therapy for their children. Specifically, what we love about Brenda is her humbleness, and her dedication to this evolution. Her business has changed a lot in 30 years and she's evolved right along with it step by step! We know you're really going to enjoy this episode. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Her Brand & Co. Marketing Accelerator: The Lucy Lab Her Brand & Co.  Marketing Mastermind  Where to find Brenda & That Makes Sense OT thatmakessenseot.com IG @thatmakessenceot FB That Makes Sense OT Twitter TMS_OT  xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
S2 Ep. 9 Monetizing your Talents & Sharing your Entrepreneurship Story
May 22 2023
S2 Ep. 9 Monetizing your Talents & Sharing your Entrepreneurship Story
We chat with Natasha Miller, author of Relentless, from homeless teen to achieving the entrepreneur dream. She's also the founder and Chief Experience Designer at Entire Productions, an event and production company that works with clients like Google and Salesforce. Natasha is a trained classical violinist and accomplished jazz vocalist with seven records at the time of recording this episode. She also studied entrepreneurship at both Harvard and MIT. In this episode, we touch on Natasha’s beginnings, what inspired her to write her memoir and about her early days of entrepreneurship, which informally started at the age of 15. We talk a lot about creating efficiencies and processes that are critical to growth for any business. Ultimately, we touch on what it was like for her to shed her skin and recalibrate her self worth in her relationship to performing and doing, which is something a lot of women can relate to. We are so excited to share this conversation with you. Get ready to be inspired! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Salesforce  Where to find Natasha and Entire Productions natashamiller.com https://entireproductions.com/ IG @natashamillersf FB Natasha Miller  LinkedIn  Twitter YouTube xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
S2 Ep. 8 Rewiring the World Today & Driving Change for Women
May 8 2023
S2 Ep. 8 Rewiring the World Today & Driving Change for Women
We're getting techy with fellow founder, entrepreneur, mother of two and web 3.0 Maven, Dayna DeStefano. She is the former VP of Product who worked with the Gary Vaynerchuk team at Gallery Media Group. Dayna has surely set her sights on bringing women to the forefront of redesigning the Internet as we know it. In this episode, we spend a lot of time discussing her personal and mental challenges with meeting the needs of herself, her family and her growing business. Dayna shares how being a working mother plays into every part of her life. Don't worry, even if you are a mom ally andnot a mom to human babies, I promise a lot of what she shares will still resonate with you. We talked about breaking things down to put them back together again and how women are positioned to be leaders on the frontier of web 3.0. Enjoy the show! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Unblcd Email Newsletter The Web 3.0 Ecosystem  My BFF Michelle Reeves - WAGMI Where to find Dayna, Unblcd and The Day Consulting  www.unblcd.com www.thedayconsulting.com/ IG @daynadestef @unblcd https://www.youtube.com/channel/UCvuzKy10GuQvji_QHYvZcAA https://twitter.com/unblcd https://www.tiktok.com/@getunblcd xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
S2 Ep. 5 Co-founder Adventures & Finding Solutions for Moms Everywhere
Mar 27 2023
S2 Ep. 5 Co-founder Adventures & Finding Solutions for Moms Everywhere
Welcome to our first double date! This episode is very serendipitous on many levels. Mari and Jess chat with Nell and Stephanie, co-founders of Kibou, a fanny pack designed to be the deliberately minimal diaper bag. Hear from two co-founders living on different continents having not been in business together before, creating products specifically designed with their unique problems of their customers in mind. In this episode, Nell and Stephanie share their story of why they started Kibou and the challenges that Nell personally faced when wearing her baby and managing all of the things you need when you have a little kids. We talk a lot about simply not knowing what you don't know and how being open and honest with your knowledge gaps are truly the best way to grow forward. We also get into how they surpassed their crowdfunding goal and some tactics that they use to successfully fund their campaign, which in turn solidify their product market fit and viability for their bag. We talk about being afraid to not share your idea so that others don't steal it out from underneath you, something we know many of our founders here at HB&C struggle with. Don't worry, if you're not a mom to a human child, but have a fur baby, this episode is for you too. Tune in and come along on our female founder double date! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Kickstarter IFundWomen Where to find Nell, Stephanie & Kibou www.kiboubag.com IG @kiboubag FB Kiboubag  xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
S2 Ep. 4 The Entrepreneurship Journey of Belonging & Innovation
Mar 13 2023
S2 Ep. 4 The Entrepreneurship Journey of Belonging & Innovation
We connect with Anne Cocquyt, CEO and founder of The Guild. She is a recent bestselling author of her book, Dare to Launch,  Anne has a wealth of knowledge having come from a tech background working in Germany, Switzerland and other parts of Europe. In this episode, Jess asked her what she would put in a love letter to herself. She takes us through a story of how she launched her very first art business at a Christmas market in Switzerland, thinking her high vibe career and skills from consulting large accounts would translate to entrepreneurship. Spoiler alert, it didn't, not in the way that she thought anyway. We navigate identity and what it means to stay humble along your entrepreneurial journey. We also talk about how to understand what you're good at, finding partners for the areas where you struggle, and ultimately, how to rethink setting up your business for an exit. Anne provides super actionable and tactical advice. Listen in, we know you're going to love this episode! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Dare to Launch The Guild Academy The Guild Show Simon Sinek Ted Talk Where to find Anne & The Guild https://www.annecocquyt.com/ https://www.letsguild.com/ IG @getguilded LI  The GUILD xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
S2 Ep. 2 Growing, Unlearning & Owning the “Messy Middle”
Feb 13 2023
S2 Ep. 2 Growing, Unlearning & Owning the “Messy Middle”
We chat with Alex Batdorf, a powerhouse in every aspect of the word. Across her career, Alex has created large-scale tech-forward products and companies focused on helping people step into their power, be their best selves and get shit done. Speaking of… her company Get Sh!t Done is a platform focused on centralizing and curating access to growth and scale resources for female entrepreneurs to have optionality and scale their companies successfully. In this episode, we wanted to take the conversation back to how Alex became the Alex that we all know and love today. We talk a lot about optionality and how the blanketed template advice given to entrepreneurs is one of the worst things floating around on the internet today. We explore her background growing and scaling as a black woman and how she's working to provide the tools for other marginalized groups to break the systems that hold them down. Alex’s mission is to redefine the narrative of entrepreneurship by helping women mindfully scale companies that have impactful and intentional growth while giving them the power to do it on their own terms. If you know us here at HB&C, you know we are completely here for it! Tune in with us on this powerful conversation. [4:47 - 10:12] Alex dives into how her entrepreneurship journey and passion for equity all started. She talked about her family and the emotional tools that helped get her to where she is today. [11:04 - 15:17] In response to Alex’s story, Mari shares her thoughts about her own experience with privilege and identity. Alex highlights the importance of creating spaces to have conversations instead of blanketed advice. [17:08 - 23:53] Alex gets into her younger years of success, one of which is being CEO  of her first company at the age of 19. Alex gets vulnerable and shares her experience of being a hyper-achiever.  She talks about a major turning point for her when she decided to resign from her former company and shift out of hyper-achievement and more into hyper-productivity. She shares how much therapy and the support of her family, especially her grandmother, have played a huge role in her path. [24:28 - 33:00] Alex shines light on her unlearning and the critical points that impacted her as a leader. She tells us about an unexpected yet freeing point in her life that brought her to do the next best thing for herself which led to Get Sh!t Done. [34:36- 42:29] We hear front and center about how Alex built her company, Get Sh!t Done. She also gets vulnerable about her anxiety and the years of work she put into moving forward on her journey. She brings up “microwave culture” a term she got from her grandmother and how our need for immediate satisfaction cripples our ability to last through the hard parts of entrepreneurship.  Alex also dives into how she came to support women in moving through the revenue pipeline by focusing on traction. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Get Sh!t Done Podcast shegetshitdone.com/join - Access to weekly emails, resources and playbooks that you can apply to your business Where to find Alex & Get Sh!t Done https://www.shegetsshitdone.com/ LinkedIn xo,  The Her Brand & Co. Team Questions? Email hello@herbrandanco.com
S2 Ep. 1 The Power of Personality Brand and the Beauty of Leaning into Yourself
Jan 30 2023
S2 Ep. 1 The Power of Personality Brand and the Beauty of Leaning into Yourself
We are taking you on a fun ride with Danielle Hughes! She is the founder of More Than Words, a consultancy that focuses on helping founders and brands create, launch, and lean into their "Personality Brand". She dives into how impactful it is to have a "Personality Brand" and the importance of leading with your why as a founder. She has been called a wordsmith, a magician, a copywriting extraordinaire, a lifesaver, and a total badass! She shares with us her full circle moment regarding one of her biggest failures and how leaning into herself has opened up doors she never could have imagined. Jess and Danielle talk a lot about the ways in which founders can weave themselves into their businesses without having to post last night's dinner or intimate details of your life that you would rather keep private. Danielle talks about the ways in which you can write your own unique story, keep your autonomy as a business owner and so much more! Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: Customizable Brand guideline Template Where to find Danielle & More than Words Marketing Morethanwordscopy.com IG daniellezhughes LI  More Than Words Marketing xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
10. On Sport Lessons for Entrepreneurship, Brand Stories, & Moving On
Jul 18 2022
10. On Sport Lessons for Entrepreneurship, Brand Stories, & Moving On
Today, we're chatting with Stacy Bernstein, co-founder of All Better Co. a mom of three, three time entrepreneur, former professional athlete and an all around amazing human being. Stacy and Jess geek out over our long soccer careers and we bring it full circle to highlight how playing competitive sports has shaped us into the leaders and business owners that we are today. In this episode, Stacy shares with us her journey to building and closing two businesses that she loved, yet chose to walk away from because it didn't align with the life she was living at the time, a hard and important decision for any founder to make. We chat about how her current company, All Better Co., is positioned to be a huge category disrupter. We chat about brand storytelling and why it's critical for launch and for growth and the fact that you can and most likely will go through several lifetimes of entrepreneurship throughout your career. And lastly, we end on words of advice and some wisdom, encouraging you to ultimately build a business around doing something that you really love. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Check out the recommended resources in this episode: https://www.franhauser.com/ Where to find Stacy & All Better Co. www.allbetterco.com IG//FB @getallbetter xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
9. Finding Your Go-to-Market Strategy & The Journey to Global Expansion
Jul 4 2022
9. Finding Your Go-to-Market Strategy & The Journey to Global Expansion
Today, we're chatting with Nita Tandon, founder and CEO of DALCINI™ Stainless, an award winning brand of sustainable, durable, and chemical free housewares. On the show, Nita walks us through the early days of the grind, her experience finding a manufacturer who had the same type of values as she did and why that deeply matters to her even today. We talk about her early adopters, those first loyal customers, which have been the stepping stone for her global expansion. She tells us how she leaned into the practicality and usefulness of her product. Above all, we discuss how she's creating a new paradigm for doing business building success based on her own vision, and that of her stakeholders, which is ultimately her family. She shares how winning huge media changed her business, the power of intuition, the universe and dreaming bigger. We know you're just going to absolutely love this episode. Tune in with us on this inspiring conversation that is truly a breath of fresh air for early stage founders. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here Where to find Nita and DALCINI™ Stainless: https://dalcinistainless.com/ Instagram - @dalcinistainless Linkedin xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com
8. The Sea of the Unknown & Saving the Planet One Shoe at a Time
Jun 20 2022
8. The Sea of the Unknown & Saving the Planet One Shoe at a Time
On this episode we talk to Kara Mac, founder and CEO of Kara Mac Shoes. Kara studied fashion design at FIT in New York and spent years of her career as an Apparel Designer for brands like Ralph Lauren and Talbots. On the show, she talks about how as a train commuter, she will go through two to three pairs of shoes a day, depending on the day. As a result, she had an idea to find a way to modify her existing shoes as she moved around the city from day to night. She created and patented the world's first shoe line with instant heel and toe customization. Kara also talks about her lessons learned in manufacturing and production, how a meeting with Daymond John from Shark Tank changed her career, and the heartbreak she is currently processing as she ends her relationship with her co-founder and longtime friend. Tune in to hear Kara get real and vulnerable about her beginnings as an entrepreneur. Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage. You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here  Recommended resources in this episode: Massachusetts Conference for WomenIFund WomenFemale Founder CollectiveAmerican dreams academyNational Association of Women Business Owners Where you can find Kara: https://karamac.com/collections/toe-clips Email: karamac@karamac.com Instagram - @karamacshoes Facebook- @Kara Mac Shoes LinkedIn- Kara Mac (Schwartz)  xo,  The Her Brand & Co. Team Questions? Email hello@herbrandandco.com