Hack Your Own PR

Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult mags, of Cosmo and Elle, writing a snark gossip column a la Perez Hilton, through to maturing with her readers as they grew into AFR consumers, where she now writes about the business of fashion.   In this episode, Lauren talks us through the moments where her readers are soaking up her stories, whether it’s the Tuesday morning news articles or the weekend read with a coffee and scrambled eggs.    She shares the essential numbers she needs to see to validate a business success story, through to the jittery pre interview nerves she experiences, and her advice to founders on the other side of the interview desk.    If you’re planning a media event, Lauren also shares exactly what to not do, and do, to ensure you make the most of media attending.    This episode is packed to the rafters for PRs and fashion founders looking to nab a spot in some of Australia's most coveted luxury columns.

In this episode I chat with the very lovely Fiona Killackey award-winning author, speaker, accredited business coach and host of the popular podcast, My Daily Business.   My Daily Business has almost clocked 1m downloads with around 8000 downloads each month, helping small business owners navigate the wild world of marketing, brand, content, systems and business strategy.   Fiona has enjoyed a celebrated career working for some of the biggest global brands, through to some of Australia’s iconic brands.   This twice-weekly podcast aims to help small business owners with everything they need to start, grow and scale sustainably their own creative small business.    In this delightful episode Fiona chats through the content pillars, audience profile, and what she’s looking for in a pitch - hint: lean into the messy real human side of business.   If you’re a founder looking to get in front of more founders - or if you’re looking for a bluddy lovely chinwag, you will enjoy this episode.     https://www.instagram.com/mydailybusiness_/ https://open.spotify.com/show/5FO8yii8JufRvMLOU0h05E?si=86e30544814f4392  hello@mydailybusinesscoach.com

Mary Christina is the founder of experiential Events and brand experience agency, Minni. I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event that gets the internet talking. Events can be powerful ways to make a splash in the busy digital world. Paired with influencers, media invites and clever PR strategy, I think some of Mary’s events are some of the most beautiful, clever and strategic I’ve seen on the ‘gram. As someone who worked in events for 5 years for Westpac, what  Mary and the Minni team care unconventionally creatively, thoughtful and truly a far cry from anything a big corporate of yesteryear would put their name to. As you’ll hear Mary talk about events can come in all shapes and sizes, and varying budgets, but they all start with a well-articulated brief. If you’re looking for creative ways to connect with new audiences and adapt to a tightening budget, or if you’re ready to spend up on a special event, Mary’s interview will no doubt spark ideas about the next step forward.   Find Mary online:  https://www.linkedin.com/in/mary-christina/ https://www.instagram.com/minni.agency/ https://www.minni.com.au/

Carmen Braidwood is a confidence on camera coach and modern media trader.  After 20-odd years in commercial radio and TV, Carmen has become very well informed on what it takes to cut through and build your confidence to speak on camera. She is a regular presenter on the Nine Networks including Destination WA and she has had plenty of experience on the telly from Nine News, The Today Show, The Project and Today Tonight.  These days she teaches entrepreneurs and founders how to speak more confidently online. In this episode, we jumped through some of the common pitfalls and how to build your confidence when speaking on camera. We talked about why people hate it some common mistakes and some key factors to really build your confidence.  It is a nice, juicy, punchy conversation, and I think you'll get a ton of value out of it.  Find Carmen Braidwood online https://www.instagram.com/oncamerawithcarmen/  https://course.carmenbraidwood.com.au/links https://www.carmenbraidwood.com.au/

It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen. In this episode, Jessica Smalley talks us through what it takes to produce Mark Bouris’ podcasts Straight Talk and The Mentor. These two pods are an incredible resource for entrepreneurs as Mark digs into the wild, messy, challenging moments of business and how successful entrepreneurs have made it work. As executive producer of these top-ranking podcasts, it’s Jess’ role to delve into the back stories of incredible entrepreneurs and leaders to understand where the stories lie. In this ep Jess shares the DNA of the two podcasts, exactly how to pitch to her, and how to prepare for Mark’s unwieldy and oftentimes off-script approach to interviews. If you’re an entrepreneur or publicist who wants to get in front of 350,000 listeners each month, appearing on one of the highest-ranking Australian business podcasts, get ready to take notes, this is a goodie.   Find her online https://www.linkedin.com/in/jessica-smalley/  https://podcasts.apple.com/au/podcast/the-mentor-with-mark-bouris/id981791133    Find Odette Barry online: https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products.    As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand’s tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials.   Existing at the intersection of affiliate and performance content, alongside editorial features, Alice is one of the new breed of strategic journalists. She is someone who has her finger on the pulse of what her readers want and need right now, how to craft a meaningful story that is both interesting, engaging and useful, and how to create content that performs for paying customers.   In this episode we chat about what makes Broadsheet tick, how it connects with 3 million odd readers each month, and exactly who to pitch what within the broader team.   If you’re a fashion or lifestyle brand, or even a restaurant you’ll want to tune in to hear Alice’s expert advice on how to land in the cult-following pages of Broadsheet.    Find Alice Jeffery online:  https://www.linkedin.com/in/alice-jeffery/ https://www.instagram.com/alicejanejeffery/     Find Odette Barry online:  https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia’s first digital media social enterprise, and studio PRIMER. I will say that hand on heart, I bluddy love PRIMER and all that it stands for.  PRIMER is a women’s media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye for glossy high fashion stories. The high quality stories are embedded in an ecosystem of impact (they donate 50% of profit to organisations supporting at-risk women and girls).  When it comes to understanding the multifaceted, multi-interested women of today, I think PRIMER have really nailed its niche.  Anna’s career spans NZ’s social affairs newsrooms,  British marie claire, The Sunday Telegraph’s Stella magazine (UK) and as executive editor of marie claire Australia. I thoroughly enjoyed this interview, and even if we veered off track a lil, if you’re a smart fashion or lifestyle brand, someone with a powerful first-person narrative, or an expert with advice to share PRIMER is the ideal place to pitch your stories. https://www.linkedin.com/in/anna-saunders-02796824/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many.  With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is the reigning Mumbrella Publish Awards ‘Editor of the Year’ and B&T ‘Best of the Best - Journalist’. In this episode, Nick talks us through the DNA of this fast-scaling digital media platform that has grown enormously over the past 3 years sing he took over the EIC role. Thanks to a firm focus on searching and solving problems for their readers with a mix of style, and health advice through to tipping off their readers to the latest in pop culture, gadgets and luxury cars the platform has grown from a team of 4 to 14 with no signs of slowing down. As Nick shares in this episode, experts and thought leaders are in high demand by his team of writers spanning tech, culture, luxury lifestyle and health advice. If you’re a product or service who wants to connect with stylish men, this episode will be a gold mine.   Find Nick Hall online https://www.linkedin.com/in/nick-hall21/  https://manofmany.com/  https://www.instagram.com/slicknvck/?hl=en    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age.  Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age.  In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her for one of Australia’s leading mastheads.  Sarah explains what makes the health and lifestyle readers tick, where she’s looking for trends and research inspiration, how she prepares for a story, and she talks through what to expect if you’re interviewed by her.  As with just about every guest on Hack Your Own PR to date, she stresses the importance of knowing who you’re pitching, and tailoring your pitch accordingly. Sarah is someone who froths on health research and data and loves chatting with experts in their field.  If you’re a nerdy expert in the consumer health space, this episode is going to equip you with everything you need to know to build your reputation as an expert.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She’s an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free strategies to grow your audience reach - especially, TikTok, LinkedIn and PR! If you’re not already following Anaita on TikTok and IG…you’re doing your business a disservice.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Fina Anaita online https://www.tiktok.com/@sellanythingonline https://www.instagram.com/sellanythingonline  https://www.instagram.com/hero.packaging/?hl=en  https://heropackaging.com.au/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture.  She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food. With her audience front of mind, Charlotte is keen to write about the latest trends and issues that affect women each and every day.  We talk all things beauty and fashion round-ups, tried and tested, what drives her analytics wild and how to nail a pitch.  This a punchy and helpful episode loaded to the brim with tips.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Find Charlie online https://www.instagram.com/charliebegg/ https://www.linkedin.com/in/charlotte-begg-84a099153 charlotte.begg@mamamia.com.au   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco https://instagram.com/hackyourownpr

In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the formula of content behind the mammoth 3.5 hours of programming.  Josh walks through the essentials of calling out the sell, the takeaway and the stap in your pitch - and if you have no idea what I’m talking about make sure you’re listening around the 23-minute mark.  This is a juicy and super informative episode, and I think like me, you’re all going to love Josh’s super generous and open approach to the media. This is a goodie.  And if you have no idea how to write a pitch, or are struggling to put pen to paper, then don’t forget I’ve pulled together the ChatGPT Cheat Sheet that walks you through step by step, exactly how to write a pitch using the AI platform.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Find Josh online jdelpozo@nine.com.au  https://www.linkedin.com/in/joshua-del-pozo-03197b49/    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco https://instagram.com/hackyourownpr

If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around!  This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund.   In fact, I didn’t just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily Mail, Pedestrian and Broadsheet publishing headlines about your next product launch.  As you will hear in this podcast, he is incredibly passionate about building and fostering growth and impact for both brands and publishers.   Prior to Linkby, he held various sales leadership roles at Australia’s biggest publishing brands including Nine Entertainment Co and Pedestrian Group.  We cover the nuts of performance media, why publishers love it and how brands are using this to weaponise their content.  And if you love this episode and want to learn more, check out the Product PR masterclass in the DIY PR Hub that features not just the brief writing module with Linkby, but also a series of theory explainers about the various approaches you can take to secure media coverage for your products, but also interviews with ARE Media’s Jayde Malifa - Jayde looks after the digital footprint for the likes of Gourmet Traveller, Country Style, New Idea, Who and Australian Women’s Weekly Food.  If you’re a product-based business and you’re ready to put your foot to the floor can I recommend saving all of your pennies (more than a few!) and dipping your toe into the world of performance content with the likes of Linkby.    Find Adrian online Adrian Fagerlund adrian@linkby.com https://www.linkedin.com/in/adrianfagerlund/  https://linkby.com/  Mention the Hack Your Own PR podcast when you sign up to access Creative Services free of charge   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr   Links to products mentioned  ChatGPT Cheat Sheet: https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet  DIY PR Hub waitlist: https://www.odetteandco.com.au/diy-pr-hub-waitlist

Today on the Singapore edition of the Hack Your Own PR podcast I had the pleasure of chatting to Chris Dwyer, freelance food and luxury travel writer. With an impressive portfolio that includes CNN.com, Travel + Leisure, The South China Morning Post, BBC Travel, CNBC, Robb Report US & UK editions, Channel News Asia, and various luxury lifestyle and inflight magazines, Chris is a sought-after voice in the world of travel and luxury media. During our conversation, Chris shares his perspective on the media landscape in Hong Kong and gives us a glimpse into what he's excited to write about in 2023. He also emphasises the importance of effective communication and building strong relationships in the media industry (hint: he’s a total fan of a phone chat). Tune in to this episode to discover more about the world of food and luxury travel media, and gain valuable insights from Chris Dwyer's experience and expertise. Find Chris Dywer online: https://www.chrismdwyer.com/https://www.instagram.com/chrismdwyer/https://www.linkedin.com/in/chrisdwyerhk/  Find Lynda Williams online: https://www.hackyourownpr.sg/ https://www.instagram.com/hackyourownpr.sg/ https://www.linkedin.com/in/lyndajw/

Jayde Malifa is the Digital Managing Editor for Lifestyle and Food at Are Media,    With a diverse CV spanning PR, marketing and communications, Jayde is in the unique situation where she truly understands both sides of the fence - editorial demands and motivations as well as the small business and PR goals.   Jayde developed a love for travel, food, and women’s lifestyle content while working at independent publisher Sitchu.    Joining Are Media in September 2022, Jayde works across some of Australia’s most popular lifestyle and food brands, including Now to Love, New Idea, Who, Gourmet Traveller, and Women’s Weekly Food.   In this episode we talk about Jayde’s Samoan heritage and her passion for representation and diversity and exactly who, what and when to pitch across the ARE Media portfolio.   If you’re a fashion, lifestyle or food product or service, you are going to get a tonne of value from this episode.   Find Jayde Malifa online https://www.instagram.com/jaydemalifa/  https://www.linkedin.com/in/jayde-malifa/  jayde.malifa@aremedia.com.au   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love. Lauren walks us through the Peppermint brand DNA her passion for long-form meaty positive and informative articles, her considered approach to both media production and consumption and really, just about everything you need to know if talking to conscious consumers will be helpful to your mission. Sit tight, Lauren is warm, delicious and just a great human.   Find Lauren Baxter online https://www.instagram.com/baxterlauren/ https://www.instagram.com/peppermintmagazine/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR.   Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen.   Marie Claire is the nation's number one selling fashion title and one of the country's fastest growing digital magazines. It is known for its depth of interviews and subject matter, for rattling the cage of taboo topics and issues that affect women, all while also profiling high gloss beautiful fashion and glamour.   In 1995 Nicky actually helped to launch Marie Claire into the Australian market. Now, she has a celebrated career working across News Corp titles, and many of Australia's high profile daily, weekly and monthly publications.   Nicky walks us through exactly what makes Marie Claire’s readers tick, the DNA of the magazine, the print and digital touch points. She also chats through who's who in the zoo.   So if you are an emerging business or you're working with an emerging brand, you’ll want to stick around for this episode as Nicky tells us how you can get your foot in the door.    Find Nicky Briger online https://www.instagram.com/nickybriger  https://www.linkedin.com/in/nicky-briger   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine.  Since launching in 1991, Fashion Journal has gained a reputation as one of Australia’s leading independent fashion titles that champions emerging talent and highlights important voices. In this episode, Cait takes us on a behind the scenes tour of Fashion Journal and its key pillars, discussing what the magazine represents and how it curates content in a meaningful and authentic way. Stick around to hear Cait's creative process, her steps to assess what makes a bluddy’ good pitch and how you can land yourself into the pages of this iconic mag.    Find Cait Emma Burke online https://www.linkedin.com/in/caitemmaburke/https://instagram.com/caitemmaburke?igshid=NTdlMDg3MTY=    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

If you’re a female founder I feel pretty confident you’ll be familiar with my guests today.  I’m joined today by the dynamic duo from top-rated business podcast Lady-Brains, Anna Mackenzie and Caitlin Judd.  Beginning as an invite-only supper-club in Melbourne for like-minded women who were starting their own brands, Lady-brains is the true embodiment of the power of connection and conversations.   These days, Lady-brains looks a little different, moving away from the dinner table from where it all began. The podcast shares the stories of successful and inspiring founders and asks the hard-hitting biz questions.   Anna and Caitlin give us an AMAZING formula for how to craft the perfect pitch for the lady-brains podcast, what themes and ideas they’re on the lookout to explore for in 2023 and how to be a very excellent podcast guest.     Find Anna Mackenzie online https://www.instagram.com/annaclmack/?hl=en  https://www.linkedin.com/in/annaclmack/    Find Caitlin Judd online  https://www.instagram.com/caitjudd/?hl=en  https://www.linkedin.com/in/caitlinjudd/    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Although the ol’ term ‘multihyphenate’ is being thrown around everywhere, Cjay Aksoyoglu is a true chameleon.   I had the honour of chatting with Cjay about how she completely pivoted her career, beginning with a Juris Doctor in law and then working with amazing brands such as MECCA and Time Out Melbourne.  Now? She’s in tech, having jumped on board as co-founder of an app called Crcle. Join me as Cjay walks us through what it’s like having been on all sides of the media, shaking things up everywhere she goes.   Whether you're a seasoned pro or an early-stage founder, you'll learn valuable insights on how to stay ahead of the curve as Cjay shares her 2023 marketing trend predictions and be reminded that confidence really is one of our biggest and brightest super-powers.    Find Cjay Aksoyoglu online https://www.linkedin.com/in/cjay-aksoyoglu/ https://instagram.com/ceejeats?igshid=YWJhMjlhZTc= https://crcle.com.au/    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr