What has Noise figured out about India’s smartwatch market?

Orbital

08-07-2022 • 19 mins

Noise has been leading India’s smartwatch market for two years now. What’s its secret?

Noise co-founder Amit Khatri joins Orbital host Akhil Arora and Gadgets 360’s smartwatch expert Ali Pardiwala to give us an inside tour.

Khatri tells us what the Indian buyer looks for in smartwatches, why they are successful while Apple and Samsung struggle, and how Noise is doing beyond its core segment.

Along the way, we touch upon Noise’s efforts to bring more of its manufacturing processes into India — and where the challenges lie in doing that.

Follow Gadgets 360 on Facebook, Twitter, Instagram, and YouTube.

Write to us at podcast@gadgets360.com

Chapters

  • Intro (00:00)
  • What Noise knows (00:29)
  • Beyond pricing (05:31)
  • Design and function (10:19)
  • Make in India (13:48)
  • Future — and outro (17:16)

Photo credit: Noise

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