The CPG Guys

Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg

CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

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Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether
3d ago
Digital Advertising On The Go with Uber Advertising's Dr. Mark Grether
The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets.Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/Dr. Grether answers these questions:1) Can you tell us about your background and pivotal roles you held that positioned you the General Manager of Uber Advertising?2) What do you think are the key differences between advertising for a company like Uber versus other media platforms, particularly retail media?3) What is the CX for users? How relevant is the advertising, particularly for CPG brands. to them and how do you help ensure this? How can they engage with the content?4) What role does data and technology play in Uber Advertising's strategy?5) Can you share any notable advertising campaigns or partnerships that Uber Advertising has launched in recent years?6) How does Uber Advertising measure the success of its campaigns?7) What are some of the biggest challenges facing Uber Advertising today, and how do you plan to address them?8) Looking to the future, what are some of the trends and innovations that you think will have the biggest impact on advertising in the next 5-10 years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Decision Optimization Through Predictive Analytics with Keen's Greg Dolan
1w ago
Decision Optimization Through Predictive Analytics with Keen's Greg Dolan
The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. This episode is sponsored by Keen Decision Systems.Follow Greg Dolan on LinkedIn at: https://www.linkedin.com/in/gregdolan/Follow Keen on LinkedIn at: https://www.linkedin.com/company/keen-strategy-llc/Follow Keen online at: https://keends.com/Greg answers these questions:1) Tell us a little bit about your journey and how you came to found Keen?2) As you look at the marketplace, what are the biggest challenges you see clients trying to solve in the marketing world today?3) What are some of the areas Keen helps clients overcome these challenges?4) For the work you do in marketing mix explain why multi-touch attribution and marketing mix modeling are different, and which is better?5) You’ve also done some interesting work in the shopper space – what challenges are you helping clients overcome there?6) There’s an enormous amount of conversation in the world about AI, but you’ve been using AI and machine learning for years…what’s truly different now vs. just a continuation of what was possible before, and how are you harnessing AI best?7) What are some things that make Keen different?8) What are your predictions for the future of the marketing analytics worldCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman
May 20 2023
Modernizing Brand & Retail Technology Stacks with Amazon Web Services' Justin Honaman
The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference.Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonamanFollow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Shoptalk Europe 2023 Recap with Bryan & PVSB
May 13 2023
Shoptalk Europe 2023 Recap with Bryan & PVSB
In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain.Topics the CPG Guys cover:1) Generative AI & Chat GPT2) Metaverse3) Retail Media beyond Amazon4) What happened to China as a focus market?5) Shoptalk Meetups6) Brands appeared in force7) In-store Retail Media8) Amazon's pan-European data lake9) Sustainability10) Supply Chain & 3PCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nextupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams
May 9 2023
Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams
The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP.This episode is sponsored by Gain Theory.Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/Follow Gain Theory online at: https://www.gaintheory.com/Anibal answers these questions:1) You lead the CPG vertical at Gain Theory. What do you think are the main challenges faced by CPG brands in this current landscape? 2) Let’s delve into the issue around Multi-Touch Attribution further, what would be your recommendation for CPG brands to overcome this and how does Gain Theory's “Sensor” solution address this?3) In addition to Sensor, what are the other ways you are helping CPG businesses to accelerate growth?4) Predicting the future is never easy. What puts Gain Theory in a position to be confident in delivering foresight for your clients?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nextupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Dismantling Workplace Gender Bias with Lori Tauber Marcus and Cie Nicholson (Part 2)
May 6 2023
Dismantling Workplace Gender Bias with Lori Tauber Marcus and Cie Nicholson (Part 2)
Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in part II of our conversation to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.To learn more about The Band of Sisters, visit: http://thebandofsisters.comTo purchase “You Should Smile More” visit: https://a.co/d/39P9CjpTo Follow Cie Nicholson on LinkedIn visit: https://www.linkedin.com/in/cienicholsonTo follow Lori Tauber Marcus on LinkedIn visit: https://www.linkedin.com/in/loritaubermarcusCie & Lori answer these questions:1) You’ve structured the book into a series of 31 examples of where collectively you experienced gender bias in the workplace. You try to help 3 different archetypes in dealing with these situations. What are each of the three archetypes and their importance to addressing these issues?2) Let’s start with another one of your examples you called “father of the year.” Why are working moms criticized and working dads lauded?3) How do administrative chores often fall victim to gender bias?4) Should women avoid the word “sorry” at work?5) Why is the “meeting before the meeting” so important to staying in the loop?6) How do you handle a situation when you sense you are not welcome like the golf foursome?7) How would you encourage these archetypes, particularly managers, to make use of your book?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Cocktail Renaissance with Q Mixers' Bob Arnold
May 4 2023
Cocktail Renaissance with Q Mixers' Bob Arnold
The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide.Follow  Bob Arnold on LinkedIn at: https://www.linkedin.com/in/bob-arnold-972a253/ Follow Q Mixers on LinkedIn at: https://www.linkedin.com/company/q-mixers/Follow Q Mixers online at: https://qmixers.com/ Bob answers the following questions:1) Bob, your career has some elite brands in your background but you are clearly the ‘beverages guy’.Take us through the years at InBev, Coca-Cola and now as CEO of Q Mixers. What advice would you give to someone early in their career in this space seeking to follow in your footsteps in beverages?2) With eCommerce prevalent everywhere and volume moving to omnichannel, how have you led the last 3 years to digitize your portfolio and make it available online for consumers to discover & purchase?3) Peter and I strongly believe that the path to true scale is being available on the store shelf. How do you focus on category management and therefore ensuing distribution?4) Take us through the portfolio and I noticed you have cocktail recipes? How do these come together and how does that play out at retail?5) I have been waiting to ask you about the ‘highball’ - what is this? What other tricks and trips would you share with our audience? How does this help sell the product?6) Innovation - last 3 years, we haven’t really seen much in the CPG world given supply chain issues. What’s your take on the importance of it? How are you innovation and is there a pipeline?7) Let’s go to talent. No brand can be successful without the right brand stewards? What makes a good marketer - what is their DNA? How do they connect with retail?8) The last question on the CPG Guys is always ‘fast forward’ - what's next for you and Q Mixers? Where is the growth: innovation, distribution, both?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Fulfillment Services with Walmart Marketplace's Jaré Buckley-Cox
Apr 29 2023
Fulfillment Services with Walmart Marketplace's Jaré Buckley-Cox
The CPG Guys are joined in this episode by Jaré Buckley-Cox, Vice President of Fulfillment Services at Walmart Marketplace, a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care. Follow Jaré on LinkedIn at: https://www.linkedin.com/in/jare-buckley-cox-bb30657/ Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/ Follow Walmart Marketplace online at: https://marketplace.walmart.com/walmart-fulfillment-services/ Jaré answers these questions:1) your career has some elite brands in your background but cemented in delivering for the consumer via fulfillment. Take us through the years at Yahoo, Amazon and now Walmart. What advice would you give to someone early in their career in this space seeking to follow in your footsteps?2) Fulfillment is a space that has grown significantly over the last 5 years and the 3P marketplace, very few know, is a very large ecosystem. In your mind, what were a few of the major highlights that drove such tremendous growth for fulfillment services?3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at Walmart fulfillment services?4) How did Walmart identify that this was a missing white space area to muscle up and how have sellers responded to your services?5) Can you give our audience an overview of how a seller can connect with Walmart fulfillment services and what does it take to begin service and deliver for the consumer?6) What are the various services you offer to help the seller and how does it interact with retail media to help their business grow? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution?7) Take us behind the scenes of how you make decisions on working with sellers and how do you approach a successful partnership ?8) The last question on the CPG Guys is always ‘fast forward’ - what's next for you and Walmart fulfillment services?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma
Apr 26 2023
Building Collaborative Brand Media Plans with Albertsons Media Collective's Harvey Ma
The CPG Guys, PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies.Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/Follow Albertsons Media Collective online at: http://albertsonsmediacollective.comPart I with Evan Hovorka - http://cpgguys.com/amc-pacvue/Part II with Claire Wyatt - http://cpgguys.com/claire-wyatt/Part III with Kristi Argyilan - http://cpgguys.com/kristi/Part IV with Kristi & Evan - http://cpgguys.com/amcnrf/Harvey answers these questions:1) Please walk us through how your family reunion came about and what appealed to you about the opportunity you have pursued?2) Retail Media had an impressive year in 2022. In your mind, what were a few of the major highlights that drove such tremendous growth?3) What are your thoughts on the technology trends that are emerging in our industry? This time last year, we were talking Metaverse and NFTs. Now we’re all about AI and Chat GPT. How do you think about all of this playing into the work of brands and retailers connecting to shoppers in meaningful and measurable ways?4) Clean rooms are another area of interest for brands & retailers seeking to safely connect powerful data sets while respecting privacy on both sides. How is this playing into the work that you are doing at Albertsons Media Collective?5) Retail media is a broad description for quite a number of tools to connect brands with shoppers. What are some of the latest solutions that Albertsons Media Collective are making available to brands, on site, offsite and in-store?6) How do you think about consulting brands on leveraging Albertsons Media Collective for activation across the marketing funnel?7) If you can summarize for our audience what makes Albertsons Media Collective a premier partner in their media investment strategy, what would be the key points?8) What has you most excited about Albertsons Media Collective in 2023? What’s on the horizon that you can share with our audience?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Evolution of Food & Beverage eCommerce with PepsiCo's Vince Jones
Apr 22 2023
The Evolution of Food & Beverage eCommerce with PepsiCo's Vince Jones
The CPG Guys are joined by Vince Jones, SVP/GM and Global head of eCommerce at PepsiCo, whose are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream – that generate more than $1 billion each in estimated annual retail sales.Follow Vince Jones on LinkedIn at: https://www.linkedin.com/in/jonesvince/Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/ Follow PepsiCo online at: http://pepsico.com Vince answers the following questions:1) Your career journey after Stanford has been in operations first, then even CEO of ebags before leading the digital journey at PepsiCo especially as covid shaped. You have created long lasting legacies for the industry. Take us through the years and what’s your advice for someone early in their career in the digital world?2) Why is retail media one of the most important spaces in the cpg and retail industry these days?3) How has ecommerce matured over the last 5 years in the grocery world? What is sticky these days and what should people focus on?4) How do you connect to the other arms of PepsiCo for surround sound amplification? How do you link back with marketing and selling commercial teams?5) What is the role of technology innovation these days? Is AI and MLL real or pretenders? How are you using these?6) The industry is largely still from a knowledge standpoint mostly brick & mortar. In this scenario, how do you coach other senior leaders on all aspects digital especially given winning in this space has as many tactical execution parameters as brick & mortar?7)  What are the latest instore digital technologies these days connecting back to the shopper omnichannel journey that drive outcomes for the consumer and the brand? Which ones do you personally feel the industry should be championing?8) Our last question always goes to fast forward …. what is your prediction around how RMN will evolve?  CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Sustainability & Transformation with Albertsons Suzanne Long
Apr 15 2023
Sustainability & Transformation with Albertsons Suzanne Long
The CPG Guys are joined by Suzanne Long, Chief Sustainability and Transformation Officer at Albertsons Companies,  one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia, 22 distribution centers and 19 manufacturing plants.Follow Suzanne Long on LinkedIn at: https://www.linkedin.com/in/suzanne-long-b948a83/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/Learn about Albertsons commitment to ESG here: https://www.albertsonscompanies.com/our-impact/esg-reports-news/default.aspx Suzanne answers the following questions:1) What does the acronym ESG stand for and why is it important for companies to get invested in building ESG plans?2) What is the history of sustainability at Albertsons Companies? How did the need to build a plan come to being and how did you end up leading the charge?  3) Sustainability is a very big and encompassing concept as you detailed in your first response. How did you go about determining which specific areas to focus on for “Recipe of Change?” When developing the framework, how did the needs of shoppers, associates and suppliers also play a role?4) Please provide us with details on the four pillars you settled on in your “recipe for change” and how is science determining your performance metrics?5) To achieve scale, it’s not just about the work being done by Albertsons Companies. How are you involving your suppliers and the entire industry to drive meaningful and sustainable change to improve our communities?6) Tell us about some of the Recipe for Change projects you’ve implemented and what have the results been?7) What do you want our audience to hear about how they can contribute to Albertsons “Recipe for Change?”CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman
Apr 12 2023
The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman
The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead.Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/Follow Insider Intelligence online at: https://www.insiderintelligence.com/Learn more about the “In-Store Retail Media 2023” report here: https://www.insiderintelligence.com/content/in-store-retail-media-2023Andrew answers the following questions:1) Retail Media is an rapidly expanding channel. In-store media is the least developed segment within this channel. What prompted you to publish this report? Is in-store media starting to emerge as a viable option for brands and retailers?2) What are the primary sources of the research comprising this report? How do you go about determining the research you will need to produce meaningful insights?3) What is the opportunity that your report has identified for retail media in physical stores to deliver mass reach?4) What are the key findings of your report related to the digitization of the store to deliver high-quality, meaningful branding?5) Please dimensionalize the audience size of in-store audiences at major retailers compared to their digital audiences?6) What did your research tell you about what catches the attention of in-store shoppers, making them want to learn more about the products?7) What does in-store media offer to brands seeking reach beyond Amazon?8) What’s coming in the “third wave” of retail media that you think our audience should pay attention to?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs
Apr 8 2023
Building a Member-Centric Retail Media Platform with Sam's Club MAP's Lex Josephs
The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/Follow Sam's CLub MAP online at: https://map.samsclub.com/Lex answers the following questions:1) Lex, your career has some elite brands in your background but cemented in media development and audience. Take us through the years at Vevo, Pinterest, NBCUniversal, Walmart and now Sam’s club. What advice would you give to someone early in their career in this space seeking to follow in your footsteps? 2) Describe the various services of the MAP platform and what your brand partners can expect? 3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at MAP? How are you leveraging AI in this space? 4) Please tell us about your upcoming speaking position at a NextUp conference.5) Can you give our audience an overview of how a seller can connect with MAP and what does it take to begin service and deliver for the consumer? How long does it take the execute the first campaign.6) What are the various measurement / metrics you offer to enable brands to succeed? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution?7) What is the difference in shopping behavior between men & women?8) The last question on the CPG Guys is always ‘fast forward’ - whats next for you and the MAP platform? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
WPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji Kim
Apr 5 2023
WPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji Kim
The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies.Follow Beth Ann Kaminkow on LinkedIn at: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/Follow VMLY&R Commerce on LinkedIn at: https://www.linkedin.com/company/vmlyrcommerce/ Follow VMLY&R Cmmerce online at: https://www.vmlyrcommerce.com/ Follow Ji Kim on LinkedIn at: https://www.linkedin.com/in/jiyoungk/Follow GroupM Nexus on LinkedIn at: https://www.linkedin.com/company/groupm-nexus/ Follow GroupM online at: https://www.groupm.com/groupmnexus/Beth Ann & Ji join PVSB to break down what transpired at the 2023 WPP Commerce event that took place in Miami January 27-March 1 2023.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem
Mar 27 2023
Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem
The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth.This episode is sponsored by Vestcom.Follow Shock Torem on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom online at: http://vestcom.com Shock answers the following questions:1) eMarketer recently reported that retail media has grown to over $30 billion in revenue during 2022 with no end to the growth in sight. While this boom has been largely concentrated on digital applications, why should brands consider allocating dollars to in-store media?2) At NRF, you spoke about a disconnect in connecting brand marketing messages from click to brick and the need for brands to achieve “phygital” success. Would you elaborate on this argument?3) So clearly brands should be paying attention to in-store media, what are some of the general principals they should look for in optimizing their spend here?4) What solutions does Vestcom offer that meet these requirements? 5) How are you partnering with retailer media networks to enable brands to activate their message at the shelf-edge?6) You mentioned measurability earlier, can you elaborate on the measurement brands can expect from shelfAdz campaigns?7) We’d love a few examples of innovative ways that brands are leveraging your platform to engage physical store shoppers.8) Is in-store media really a trade function that should be the purview of the account team supporting a specific retailer or is there a value proposition for a brand marketer to coordinate efforts across retail customers?9) What do you see as major in-store media capabilities on the horizon and how is Vestcom positioned to drive the most impact for brands?10) If you were going to leave our audience with one final thought on better leveraging in-store media, what would it be?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen
Mar 24 2023
In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen
The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. STRATACACHE is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to truly drive a frictionless store visit, making a frictionless shopping experience even better.This episode is sponsored by STRATACACHEFind Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/Find Jonathan Rosen on LinkedIn here: https://www.linkedin.com/in/jonathan-rosen-024b161/Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/Find STRATACACHE online here: https://www.stratacache.com/en/Chris & Jonathan answer these questions:1) You journey’s been an unusual one to this world, in that your background is way more in content than retail.  Tell us about that and how you think that experience connects to the evolution of in-store media…is it more about content and stories than price and promotion?2) There’s a ton of excitement about retail media and we discuss it a lot on this podcast.  It’s often said that Retail Media in the US is over a $60 billion industry and that Amazon is about $38 billion of that.  Why are you so excited about the in-store piece of the retail media ecosystem given how big and rapidly growing that piece is?3) So this all sounds great?  But what are some the barriers involved in bringing this to life?4) What are some of the ways brands and retailers can get started here – what are some of the attributes for retailers to build early successes and proofs of concept?5) What are some of the best practices for brands and retailers thinking about the creative that can/should got into an in-store retail media execution?6) Let’s talk a little about the measures of success here – how should we think about the ability to measure in-store media effectiveness, and why can this be such a win for the CFO as well as the medial sales team?7) how can/should we be thinking about the future of programmatic personalization in-store?  What are some of the opportunities and challenges for this8) let’s do the fast forward look – how do you envision the evolution of in-store as a  media platform over the next 3-5 years, how does programmatic fit in?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
Mar 21 2023
Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at:  https://www.linkedin.com/in/eric-martell/Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/company/pear-commerce/Follow Pear Commerce online at: https://pearcommerce.com/Eric answers these questions:1) Remind us about Pear Commerce and what kinds of problems you’re solving.2) What’s the big announcement?3) Wow, sounds like a pretty big change… what purpose does this serve?4) How do I measure performance with these new ad types?5) How does this tie back to my actual website?  If I’m not sending people to a brand’s website, what am I giving up?6) How would someone get started?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Perishable Food eCommerce Imperatives with Hostess Brands' Bret Thurston
Mar 15 2023
Perishable Food eCommerce Imperatives with Hostess Brands' Bret Thurston
The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands.  Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/Follow Hostess Brands online at: https://www.hostessbrands.com/Bret answers these questions:1) Bret, what drew you into your career path that finds you squarely in the transformational world of eCommerce and shopper marketing? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey.2) The pandemic had a definitive impact on omnichannel grocery. You’ve been working in perishable categories in you last 2 roles. How big was the growth of eCommerce for these categories and where did you focus on building core capabilities that didn’t exist or were under-resourced?3) With respect to shopper marketing what were the mains areas of focus that you learned into over the last few years to ensure omnichannel success?4) How have the “resource asks” from your retail customers transformed over the last 3 years” and where have you found the most success in supporting them?5) Have we reached a point yet in customer joint business planning where eCommerce is a standard component of the process involving merchants? What does best in class look like?6) To be successful in eCommerce, you need lots of tech stack partners. What are the primary functional areas where you’ve had to source capabilities to scale your growth? How do you manage a world where the “Martec Landcsape” map of service provider logos seems to grow exponentially each year?7) The return to stores was an underlying theme at the CPG presentations last week at CAGNY. What are your thoughts on this and how are you helping Hostess Brands bridge the spectrum of omnichannel conversion opportunities through content, experiences, whatever?8) What does the future hold in this eCommerce space for perishable foods?  What should eCommerce Marketers be thinking about for tomorrow and beyond?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall
Mar 11 2023
Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall
The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies,  an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies.Follow Gina O'Halleran on LinkedIn at:  https://www.linkedin.com/in/gina-o-halloran-3374404/Follow Risa Crandall on LinkedIn at: https://www.linkedin.com/in/risa-crandall/Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/Follow Aki Technologies online at: http://a.kiGina & Risa answer these questions:1) Gina, you graduated UPenn, then s-ent a decade at Carat and now 5 plus years at Diageo, but stuck to leading roles in media management. Take us through the years and your advice for others aspiring to lead in this media space?2) Risa, what is the importance of receptive advertising and how does AKI enable that for your clients?3) Gina, how does Diageo partner with AKI - is it your team, and if so what is the partnership?4) Risa, what can one expect in a partnership with AKI and how is it measurable?Gina, how do you leverage personalization technology in your media strategies?5) Risa, what would you say is the primary reason this partnership is successful?6) Gina, what does Personalization mean at your organization and how has your role evolved along with the evolution of Personalization?7) Gina, I’d be remiss if I didn’t ask what are your predictions for personalized/customized commerce and consumer journey? Will the role of dynamic personalization change even more?8) Risa - it’s been a while since you’ve been on the show, our audience would love to know when they should contact AKI and your team. What is new and exciting at AKI? What should we expect next in this exciting advertising space?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad
Mar 8 2023
Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad
The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization.This episode was recorded in January at CES in Las Vegas, NV.Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/Follow Group M online at: https://www.groupm.com/Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/ Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/ Follow Mindshare online at: https://www.mindshareworld.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.