Growing archery participation has consistently ranked at the top of the list when ATA members are asked what is going to have the biggest impact on their business going forward. One of the most effective ways to grow participation is recruiting and retaining new archers, but to truly expand the reach of the industry we must look outside of our current circles. In this episode, Sam Seaton (ATA), Immanuel Salas (Texas Parks & Wildlife), and Mike Jasper (Bethel University) discuss their experiences in archery and how the ATA is working to not only identify areas in need of improvement, but also to create a plan to act upon them with the goal of a bigger, better, and more inclusive archery industry.