Is it ever too late to learn? What is the science behind how to change your brain? And what if the key to reshaping our brains and altering our perspectives lies within our grasp, regardless of our years?This is the fascinating life’s work of today’s esteemed guest, Dr. Lara Boyd.Dr. Lara Boyd, a Neuroscientist and Physical Therapist at the University of British Columbia, is an expert in mapping how our behaviours, environments, and experiences shape our brain health and learning capabilities.During this episode, Dr. Boyd guides us through the science behind neuroplasticity, highlighting the brain's inherent ability to rewire itself and learn new skills at any age. She emphasises that everything we do and encounter is continuously shaping our brains.Her work focuses on the impact of exercise and learning on our neurobiology, showcasing the profound effects these activities have on optimising our brain function. Dr. Boyd's research sheds light on how we can leverage our physical bodies to access and enhance different states of mind.In a world where stress, anxiety, and burnout are prevalent, Dr. Boyd's insights offer a beacon of hope for better self-regulation and human evolution. She shows us that we have the power to shape our brains in ways that align with our desires and aspirations."We only have one brain. We can shape it however we choose. So go out and build the brain you want." - Dr Lara BoydTimestamps:00:00:00 - Introduction00:00:50 - Background To Dr Boyd00:01:27 - What drove Dr Boyd’s focus on Neuroplasticity & Human Physiology00:03:53 - How do we learn?00:05:25 - Misconceptions about Neuroplasticity?00:07:56 - White Matter, Human Critical Physiology and Anatomy00:13:00 - Can a Vaccine for The Epstein–Barr Virus Prevent Multiple Sclerosis?00:14:27 - Short vs. Long Term Memory Loss & Damage00:17:04 - Why Some People Find Learning Easier Than Others?00:23:44 - Trauma & Priming The Brain To Drive Neuroplasticity00:27:10 - Lessons from Post Stroke Trauma Studies, Neuroplasticity and Wider Society Learnings00:30:33 - The Study of Biomarkers & Remarkable Results00:35:37 - A Modern Epidemic (Stress, Anxiety, Burnout & Mental Health) & Relievers (Exercise, Cortisol, Growth Factors & The Bluezones).00:41:41 - A Study Between Runners and Yogi’s & The Results00:45:47 - A Study on Burnout (Teachers, the NHS and beyond).00:48:00 - Personalised Medicine & Personalised Learning00:49:50 - AI, Concerns & The Evolution of Healthcare00:51:39 - The Broader Implications of Findings on Neuroplasticity in terms of Life Long Learning, Addiction & Behavioural Change?00:55:06 - Closing Thoughts & Key TakeawaysEnjoyed the podcast? Subscribe nowWatch on YouTubeConnect: Peter Bell, Dr Lara BoydInterested in becoming a sponsor or collaborating with us, reach out via Purpose Made. Your support helps us continue delivering the thought-provoking content to our audience.This podcast was recorded and produced by Purpose Made. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Are we witnessing the end of democracy? In this compelling episode of the Purpose Made Podcast, we're joined by Peter Geoghegan, an esteemed investigative journalist, author, and the mind behind groundbreaking investigations into the murky waters of political financing. Geoghegan's work has illuminated the dark corners of British politics, earning nominations for prestigious journalism awards and sparking crucial conversations about the integrity of democratic institutions.As the former editor-in-chief at openDemocracy and a contributor to top-tier publications worldwide, Geoghegan has a knack for uncovering uncomfortable truths. From the Brexit campaign to the controversial dealings of political lobbyists, his investigations delve into how unseen money shapes public policy and opinion, often at the expense of transparency and fairness.In today's deep-dive conversation, we explore key themes from Geoghegan's latest book, "Democracy for Sale," and discuss the broader implications of his findings on global politics and the very fabric of democracy. Join us as we navigate through a series of eye-opening topics, shedding light on the complex interplay between money, power, and governance.During today's deep dive conversation, we discuss:Democracy For SaleUK’s Corruption “Wake Up Call”Lobbying, Brexit & The DUPIntegrity, Professionalism & Accountability & The Origins Of The Atlantic BridgeThe Greensill ScandalLobbying & The Case Of The £118K-A-Year ‘Advisory’ GigDistraction, Disaster Capitalism & The Dead Cat StrategyThe IEA & The ‘Brexit Influencing Game’Influence, Statutory Instrument & Dark MoneyThe Elections Act & ‘Tories Target 2 Million Expats With Polling-Day Proxies’Cambridge Analytica & Digital InfluencingDwindling Attention Spans, Misinformation & Digital ManipulationThe Trump Before TrumpDestabilisation, The Russia Report & The Owen Paterson ScandalThe Nolan Principles: The Antidote To Sado-Populism?Truss, The Lettuce & Cash For AccessInfosys & VIP AccessPPE Procurement, Lost WhatsApps & The Covid InquiryGeopolitics, The Year Of The “Election Super Cycle” & Voter FatigueStrategies for Countering Right-Wing PopulismAudience Q&A - The Teesside Freeport & A Counter To PopCon - Dark Money In Plain SightKey Thoughts & TakeawaysPeter Geoghegan's insights offer a sobering look at the challenges facing modern democracies. Through meticulous investigation and a commitment to truth, Geoghegan not only exposes the mechanisms of influence and control but also sparks a conversation about the path forward.This episode is a must-listen for anyone concerned with the future of democracy, the impact of dark money in politics, a desire for change, and the role of journalism in safeguarding public discourse.If today's discussion inspired you, ignited curiosity, or provoked thought, don't forget to subscribe to the Purpose Made Podcast. Share this episode with friends, family, or anyone who believes in the power of informed dialogue to shape a more transparent and equitable world. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

In this enlightening episode, the future of food, we sit down with Andrea Rasca, the visionary CEO and founder of London's pioneering sustainable community market and cultural hub, Mercato Metropolitano, and the driving force behind Movimento Metropolitano.Andrea shares his extensive 25-year journey within the food sector, his inspirations, the hurdles he's overcome, and his mission to revolutionise our food systems for the betterment of people's health and our planet.During this episode, we discuss:Andrea Rasca: The Man Behind The VisionThe Seeds of Change: Andrea’s Inspirational JourneyOvercoming Obstacles & Scaling Mercato MetropolitanoStrategies for Driving Positive Change in Our Food SystemNavigating Global Challenges: Brexit, Opportunities, and the Path ForwardBeyond Short-termism: Envisioning the Future of FoodThe Power of Starting Small to Achieve Big DreamsHow Food Will Shape Our FutureFrom Blue Zones to Addressing Our Broken Food SystemEmbracing a New Paradigm for Food and CommunityThe Impact of Community Orientation and Social InitiativesIncorporating Environmental, Social, and Governance Principles for a Purpose-Driven FutureEnvisioning the Future of Mercato MetropolitanoAddressing Social Obligations and Bridging the North-South DivideKey Thoughts & TakeawaysIf you’re inspired by Andrea's vision of a sustainable, healthy, and equitable food system, join the movement by visiting Mercato Metropolitano and supporting local, sustainable food initiatives in your community. Don’t forget to share this episode with friends and family to spread the message of positive change.Loved this episode? Make sure to subscribe to our podcast and leave us a review, letting us know what you think and what you’d like to hear more about. Your support helps us bring more conversations like this to you. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

This week, we're diving into the fascinating world of gaming and social impact with Jeffrey Burrell, Head of Social Impact at Riot Games. Known for iconic titles like League of Legends, Teamfight Tactics, and Valorant, to cross over sensations like Arcane which is taking  @Netflix  by storm,  @riotgames  is rewriting the narrative of gaming companies by championing impactful social causes. During the episode we discuss: 1. The Gaming Revolution: Riot's Social Impact Journey:Jeffrey unfolds the story of Riot Games' transformation into a socially responsible powerhouse.Discover how Riot's passion for gaming translates into meaningful experiences and social initiatives.2. Riot's Social Impact Fund: Game-Changing Moves:Dive deep into the workings and successes of Riot's Social Impact Fund.Highlighting groundbreaking campaigns like "Take the Drake for Water’s Sake" with AWS and the $1M Worlds Events Pass contribution to the Eden Reforestation Project.3. UN's Sustainable Development Goals: A Playbook for Positive Change:Explore how Riot uses the UN's Sustainable Development Goals to deliver value to players and communities.Unravel Riot's approach through their Social Impact Pillars and research findings, transforming data into real-world impacts.4. Looking Ahead: Riot's Vision for Gaming's Future:Jeffrey shares insights into the potential of gaming experiences in championing social and environmental issues.Together with sneak peeks into Riot Games' 2024 plans and the future of player-focused gaming.SUBSCRIBE TO THE PODCAST   @PurposeMadePodcast  WATCH ON:YOUTUBE: https://youtu.be/X1gK3b6q80wFOLLOW ON: https://www.instagram.com/thepeterbell/?hl=enWORK WITH US: www.purposemade.ukThank you for watching this episode exploring gaming's impact with Riot Games' Head of Social Impact, Jeffrey Burrell. Be sure to subscribe to the Purpose Made Podcast for more inspiring conversations. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Dubbed 'The Craziest Week in Tech', these few days have been a whirlwind. We witnessed the surprising narrative of Sam Altman, beginning with his unexpected exit from OpenAI on November 17th. Barely catching our breath, we then saw him align with Microsoft, led by Satya Nadella, on November 19th, only to make a surprising return to his CEO position at OpenAI on November 21st. The Altman Saga is a story as bewildering as it is thrilling, and it marks a significant moment in tech.To navigate us through this astounding series of events, we're joined by the esteemed Mr. Metaverse, Aragorn Meulendijks. Aragorn, a venerated futurist and AI keynote speaker, offers a unique lens to view these developments. His insight, a blend of historical context, behavioural science, psychology, and philosophical underpinnings, provides a rich and nuanced understanding of the rapid evolution in the tech sector. His perspective is not just informative but essential for anyone seeking to remain on the cutting edge of this ever-changing industry.In this episode, we explore a variety of crucial topics, each shedding light on the complexities and implications of this landmark week. Join us as we unravel the layers of these events, examining their significance and what they portend for the future of tech and AI.Time Stamps:00:00:00 - Introduction: Setting the Stage for Tech's Most Unforgettable Week.00:01:22 - The Altman Saga: A Timeline of Sam Altman's Journey with OpenAI, QStar, and the Generational Debate of Boomers vs. Doomers.00:05:25 - OpenAI's Path Forward: Predictions and Perspectives.00:07:51 - Recapping a Landmark Week in Technology.00:08:07 - Meet Aragorn Meulendijks: An Overview of a Visionary.00:10:55 - Analysis: Sam Altman's Odyssey with OpenAI and Microsoft.00:18:50 - AGI Developments, Ilya Sutskever's Contributions, and Navigating a Digital Arms Race.00:20:33 - Historical Evolution of Technology: A Deep Dive.00:24:45 - Impact Analysis: The Fourth Turning & Moises Naim’s Three P’s.00:25:44 - Dissecting 'Transformers' in Tech: Insights referencing Geoffrey Hinton, Lex Fridman, and Mark Zuckerberg.00:30:57 - Technology and Human Exceptionalism: A Multifaceted Exploration.00:34:34 - The Shift to a Tech-Led World: Implications and Strategies.00:43:57 - Today's Paradigm Shift: Augmented Reality, Crisis Convergence, and Community Impact.00:56:42 - Exploring Naomi Klein's Disaster Capitalism and Timothy Snyder’s Sado-Populism.00:59:16 - The Rise of the Robots: Economic Implications and Swarm Intelligence.01:05:47 - Thriving in the Modern Era: Defining Purpose and Values.01:13:57 - From Moments to Movements: Predictions for the Coming Decade.01:23:16 - Super Intelligence: Charting the Future of Evolution.01:25:25 - The Singularity: Unpacking its Potential Impact.01:29:08 - Key Takeaways: What We've Learned and What's Next.If our conversation today sparked your curiosity, don't let the journey end here.Subscribe to our channel and turn on notifications to be the first to dive into our future explorations of thought-provoking ideas.Watch on YouTube: https://www.youtube.com/channel/UCftFt-Pd7xe1f0XY0K-dX4wStay connected and continue the conversation:Follow the insightful Aragorn Meulendijks LinkedIn: https://www.linkedin.com/in/itsmrmetaverse/Follow me:LinkedIn: https://www.linkedin.com/in/peter-george-bell/Instagram: https://www.instagram.com/thepeterbell/Interested in creating change together? For collaborations or to explore the potential of our collective impact, visit www.purposemade.uk for more information.Until our next episode. Stay curious. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered what drives our desire to behave morally? The Yin and Yang of Morality. Neuroeconomist Paul Zak believes he has uncovered the answer. By delving into the fascinating realm of neurology, Zak introduces us to oxytocin, a chemical he affectionately refers to as "the moral molecule." He believes that this miraculous substance plays a pivotal role in cultivating trust, empathy, and other profound emotions that contribute to the creation of a harmonious and prosperous society.As a renowned expert in the fields of cognitive science, psychology, and biology, Zak provides us with a captivating journey into the intricate workings of the human brain. Drawing upon his research in happiness, medicine, sociology, and even chemistry, he paints a comprehensive picture of how oxytocin acts as a vital catalyst for positive social behaviour.Through his enthralling and accessible style of storytelling, Zak skilfully connects the dots between neuroscience, behavioural economics, and ethics. By shedding light on the neurobiological underpinnings of our moral compass, he helps us understand the fundamental drivers behind our ethical choices.Join us in this thought-provoking exploration as we delve into the depths of the human mind and uncover the undeniable influence of oxytocin. Brace yourself for an enlightening adventure that will transform the way you perceive moral behaviour and its vital role in shaping our society.Thank you for watching this listening. Subscribe to our channel for more thought-provoking content, and turn on notifications to stay updated with our latest releases. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

In this insightful conversation, we dive deep into the AI revolution with Louis Rosenberg, PhD, a respected pioneer in the fields of augmented reality, virtual reality, and artificial intelligence.With a PhD from Stanford University and over 300 awarded patents for VR, AR, and AI technologies, Rosenberg has made significant contributions to the industry. He has also founded successful companies such as Unanimous AI, Immersion Corporation, Microscribe, and Outland Research.Rosenberg's journey began at NASA's Air Force Research Laboratory in the 1990s, where he created the groundbreaking Virtual Fixtures platform. This platform marked the first interactive augmented reality system, allowing users to experience a blend of real and virtual objects.He later founded Immersion Corp, a VR company that pioneered various technologies, including VR simulators for medical schools and haptic devices for consumer markets. Further showcasing his entrepreneurial spirit, Rosenberg also founded Microscribe, a company renowned for its early 3D digitisers used in video games, virtual worlds, and feature films. The Microscribe digitizer played a crucial role in major films like Shrek, Ice Age, Starship Troopers, and Bugs Life.Additionally, he founded Outland Research, focusing on augmented reality and mobile media technologies. Beyond his entrepreneurial endeavours, Rosenberg served as a professor at California State University (Cal Poly), teaching engineering, design, ed-tech, and entrepreneurship. Continuing his pursuit of advancing AI technologies, he founded Unanimous AI in 2014, harnessing the power of Swarm Intelligence to amplify the intelligence of networked human groups. This led to the development of Swarm AI, an award-winning technology used by organisations ranging from Fortune 500 corporations to the United Nations.Rosenberg's expertise extends beyond just technology. He regularly contributes to VentureBeat and Big Think, sharing his insights on artificial intelligence, biological swarms, virtual reality, and augmented reality. He also actively promotes safe metaverse technologies, serving as the Chief Scientist of the Responsible Metaverse Alliance and as the Global Technology Advisor to the XR Safety Initiative (XRSI).During this insightful conversation, we cover a wide range of topics:1). AI Revolution vs. Hype2). Fears Around AI3). Generative AI's Impact on Culture4). AI and Human Emotions5). The Metaverse and AI6). Ethics in AI Development7). Copyrights and AI8). Generative AI's Bias9). Impact on Industries, Politics, and Society10). Community Q&A11). Key Thoughts And Takeaways.If you're interested in AI, this is an episode not to be missed!Enjoyed this?Don't forget to like and subscribe to help us grow the show!https://www.youtube.com/@PurposeMadePodcast/about Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

In the innovative world of games—where narratives intertwine and the stories we craft engage and inspire—we eagerly welcome Joe Nickolls, a prodigious titan in the games industry.Joe, boasting over two decades of experience, has sculpted, refined, and reshaped AAA Video Game development, contributing to some of the world's most loved, recognised, and revered titles. In today's episode, Joe walks us through his captivating journey, transitioning from radio, Polygram, and Universal Music to the dazzling heights of franchises such as FIFA, NHL, and The Sims. Witness the evolution of a man who, after scaling the peaks at Electronic Arts, Microsoft, and Capcom, felt the call of home. This led to the creation of Vancouver's latest award winning treasure, the phenomenal Timbre Games Studio.We dive deep into Joe's vision with Timbre—unearthing the 'Why' underpinning the studio, with its commitment to diversity, value and values and why 'Culture Drives Creativity'. We shed light on the importance of multipotentiality and diversity of thought in the games industry, echoing the belief that "Talent Comes From Anywhere" regardless of one's background.As we delve further, Joe provides an insider's perspective on the industry's recent transformations, from the dynamic shifts in mobile gaming and subscription models to the resounding impact of "quality" epitomised by iconic titles like Diablo 4.Our conversation then shifts to the potential of content cross-pollination and franchise reimagination, referencing standout productions like 'The Last of Us', 'The Bear', 'Andor', 'The Mandalorian', and more. We discuss the intrinsic power of storytelling, examining the intricate balance between emotion, subject, and technology. We also venture into nostalgic games of old, revisiting titles like SSX, Fallout, Half-Life, and BioShock, emphasising how games can transcend mere entertainment to become lasting moemorable experiences.In the episode's finale, Joe speculates on the future of the industry, touching upon the burgeoning potential of AI and introducing the intriguing 'JoesImpact100', leaving listeners with an amazing NASA encounter you're not going to want to miss.This isn't just another podcast episode—it's a deep dive into the games industry, its evolution, and a salute to the infinite opportunities borne from genuine creativity and innovation. Remember, games are more than play; when crafted rightly, they sculpt memories that last a lifetime. So, sit back, relax, and enjoy this enlightening journey!---------If you've found value in our conversation, please like, share, and subscribe. Your support helps us spread these important messages and grow our community. Listen to The Purpose Made Podcast on Spotify, Apple Podcasts, and other platforms or watch along on Youtube: https://www.youtube.com/@PurposeMadePodcastLet's continue this journey of lifelong learning and transformation together!If you have any thoughts on today's topics, drop us a comments. We love hearing from our community and often use your insights to shape our next episodes. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

In the intricate mosaic of narrative-led gaming and interactive storytelling, we weave tales that redefine and elevate player experiences. Today, we're thrilled to journey through a landscape shaped by none other than Timothy Cain, the brilliant mind behind the iconic Fallout series. Recognised by IGN as one of the top 100 game creators ever, Tim’s legacy is nothing short of legendary.Join us as we navigate through Tim's intriguing path, starting with his humble beginnings at Interplay. Delve into the heart of how Fallout was conceived, shaped, and brought to life, and hear firsthand accounts of the sheer inspiration that drove its creation. As we tread this memory lane, we uncover what the gaming industry was like in its embryonic stages, marked by cultural shifts and Tim’s own revolutionary influence.Tim unpacks his philosophy of 'Quality Over Quantity', reflecting on his biggest triumphs, the ever-evolving challenges he's encountered, and the invaluable lessons drawn from failures. His multi-faceted perspectives on game development illuminate topics ranging from the balance of crunch vs. art to the rising trend of sequels, and the increasing influence of players on game narratives.Ever wondered about the delicate dance between tech, AI, and gaming? As we probe into augmented reality's role, Tim touches upon tech giants like Apple and Google and how they're impacting our pursuit of immersive experiences. From the powerful lure of Pokémon Go to the thrilling world of augmented reality, we examine how gaming reshapes human connections. As we move deeper, we'll also tackle the challenging terrains of risk, societal implications, and the shadowy world of deep fakes.Culminating our discussion, Tim reminisces about 'The Game That Got Away', offering key insights and takeaways that would resonate with every gamer, developer, and storyteller out there.This episode is more than just a conversation—it's an odyssey into the rich tapestry of gaming history, a tribute to the enduring power of interactive storytelling, and an exploration of what lies ahead. As we often say, while games are coded with logic, it's emotion that truly brings them to life.So, buckle up and embark on this exhilarating ride with Timothy Cain. The echoes of Fallout's post-apocalyptic world serve as a testament: sometimes, it's the stories we weave that truly define our universe. Enjoy!------In the pursuit of widening our horizons, your support is paramount. If this episode resonated, please like, share, comment and subscribe. Every gesture amplifies our reach, igniting inspiration far and wide. Your engagement truly shapes our narrative! The Purpose Made Podcast is accessible on Spotify, Apple Podcasts, and wherever you get your podcasts and the video for this wonderful episode is available on YouTube at https://youtu.be/xPdWD7igjMs Dive in, immerse yourself and we do hope you enjoy! Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

"With so many pulls and strains and stresses, Simon offers us simple steps for every one of us to indeed energise!' Simon Sinek, optimist and New York Times bestselling author of Start With Why.In the intricate maze of personal development and energy management, we're illuminating paths that transcend the mundane, fuelling ambition, and sparking transformation. We're thrilled to welcome to our podcast the incredible Simon Alexander Ong, a titan in the field of personal development and a maestro in the art of energising lives. Admired for his thought-provoking insights and transformative coaching style, Simon has spent his career inspiring individuals from all walks of life to invest in their most valuable asset: themselves.In this episode, we plunge into the depths of Simon's world, tracing his journey from the roots of his career to his current groundbreaking work in energy management. We unravel his experiences navigating the pulsing avenues of personal development, which have served as an enriching ground for learning, innovation, and an enduring passion for human potential.Simon enlightens us on the power of managing our energy as he takes us on a journey through his guiding principles, coupled with the doctrine of "Manage Your Energy, Not Your Time." We'll discover the importance of harnessing our energy to fuel our ambitions and build sustainable paths toward our most audacious goals.We delve into the mechanisms of energy management, exploring the four dimensions of energy, the science of energy, and the potent concept of Longpath as an antidote for short-termism. We're examining the lessons from British Cycling and the potency of tiny gains, all while navigating the ebb and flow of our personal energy resources.We venture into the realm of mindset, exploring the challenges and opportunities that come with managing our internal narrative. We tap into the wisdom of influencers like Andrew Huberman and Rich Roll and probe into the transformative power of introjection. We're diving deep into the riveting elements of challenge and resilience, all the while unveiling the tactics for overcoming obstacles.As we navigate the waves of Simon's wisdom, we're invited to transcend conventional thought paradigms, prompting us to be "Better Than Who We Were Yesterday." Drawing on insights from his remarkable book 'Energise', lessons from Matthew McConaughey's 'Greenlights', and Simon's own pioneering work, we underscore the paramount importance of personal energy management and lifelong learning.This episode isn't just another podcast—it's a vibrant blueprint for personal transformation, a compelling testament to the power of self-improvement, and a clarion call for personal growth. As Simon tells us, it's time to learn to "Prioritise Time Just To Be." So, plug in, open your mind, and let these narratives inspire, motivate, and energise you.Personal development isn't a destination—it's an exciting, lifelong journey. Dive in and enjoy! Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

In the vibrant tapestry of emotive branding and transformative storytelling, we're threading together narratives that shift perspectives and inspire innovation. Today, we welcome to our podcast the phenomenal Duke Stump, a game-changer in the realm of emotive branding and a master craftsman in the art of forging meaningful company cultures. Hailed by Forbes as one of the top 50 Game-Changing CMO’s, Duke has dedicated over three decades to building iconic global brands like NIKE, Seventh Generation, and Lululemon.In this episode, we invite you to take a deep dive into Duke's world, as he shares his journey from the colourful decades of the 60s and 70s to his current 'Bonfire With Soul' endeavours. We discuss his transformative experiences at the helm of some of the world's most iconic brands and how these experiences have been a rich petri dish for learning, innovation, and reimagining brand in a lifelong quest for curiosity.Duke will talk about the power of emotionally charged branding, as he takes us on an exploration of his guiding principles together with the mantra of "Don't Create Magic, Create The Conditions For Magic to Happen." We will learn about the importance of building brands that last the test of time, together with cultures and brands that foster creativity, biomimicry and forging brands of meaning in our ever evolving world.We touch on brands that inspire such as the work of Oscar winners We-Present to the inspirational work of A24, Creative Mornings, TrackSmith, Night, Prime and Unit 9. We also delve deep into the creator economy and why trust and leadership are central to creativity and brand innovation, as well as the role they play in shaping brands and purpose led movements for change.We will dissect lessons from Patagonia and the disruptive innovation philosophy behind Ben & Jerry's, all while probing into the ever-evolving realities of brand. The notion that honesty trumps perfection is dissected, alongside the liberating aspects of constraints in brand building. We will touch upon the beauty of simplicity and significance in creativity, and why the most resonant brands are those that inspire, move people, and make us feel part of the story.Duke's wisdom takes us beyond traditional business models, prompting us to "Unlearn Business As Usual." He champions a human-centered philosophy, a life-long learning mindset, and a persistent challenge against the status quo. Drawing on insights from Nike's legendary EKIN program, the Dasgupta Review, poetry, philosophy, and his own trailblazing work 'Bonfire with soul', Duke underscores the absolute need for impact-driven branding and relentless innovation.This episode isn't just another podcast—it's a vibrant tapestry of branding evolution, a powerful testament to the might of storytelling, and a rallying cry for challenging norms. As Duke reminds us, now is the time to 'quiet our cleverness'. So tune in and let these narratives fuel your inspiration and curiosity. As Walter Landor astutely observed, "Products are made in a factory but brands are created in the mind."Enjoy! Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

What unifies Nike, AI, and empathy in an intriguing trilogy of transformation? Answering these questions is the life’s work of today’s guest, Dev Patnaik, a visionary leader whose impact reverberates in the corridors of the world's most admired companies.Nurtured in the dynamic incubator of business innovation, Patnaik has created a legacy that spans advising CEOs at Starbucks, Target, Nike, Universal, IBM, Intel, Virgin, and more, whilst shaping the minds of MBA and design students at Stanford University. Today, we explore the nuanced layers of leadership, emotional connection, empathy, and the captivating paradoxes of progress.In this episode, we unmask the mysteries and potential of AI and the strategic approach of managing 'horizons 1 through 3'. We also delve into the nuances of collaboration in an era of increasing education and polarisation, disaster capitalism, and humanity's intertwined future with AI. Dev, a maestro of ideas, skilfully weaves these diverse threads into a comprehensive tapestry of knowledge and perspective.Just as Google's search algorithms distil the chaos of the web to deliver what we seek, Dev, with his diverse experience in business strategy, innovation, and human-centred design, brings clarity to the future's turbulent waters. His insights, enriched with profound wisdom and impactful experiences, serve as a guiding light in the stormy seas of rapid technological, societal, and environmental changes.From the strategic boardrooms of Jump Associates to the enlightening classrooms of Stanford University, from authoring the acclaimed book 'Wired to Care' - heralded as a beacon for the challenging years ahead by Malcolm Gladwell - our conversation takes intriguing detours. We demystify the concept of the minimal viable product, the pillars of a purpose-driven company, and the intricate choreography of empathy and purpose.Our conversation, rich with intellectual allure, illuminates the delicate interplay of leadership, humanity, technology, and societal evolution. If the exciting intersection of business strategy and human empathy piques your curiosity, or if the future of AI ignites your imagination, this episode will be a feast for your senses. Join us on this journey into the core of innovative leadership, and let's collectively chart our course into the future.In this episode, we delve into:Patnaik's inspiring journey from authoring a globally acclaimed book to shaping tomorrow's business leaders.His unique perspective on leading through change and the necessity of emotional connection in leadership.The unexplored realms and immense potential of AI, seen through the lens of an experienced innovator.The socio-political landscape of the world, with discussions on China, Taiwan, and the Russia-Ukraine conflict.The crucial role of minimal viable products in establishing the bedrock for growth.The core principles that shape a purpose-driven company and the dance of empathy and purpose.Empathy isn't merely a buzzword; it's a catalyst for change, a compass in stormy seas of uncertainty, and a guiding light toward a future marked by understanding, inclusivity, and collective growth. As you venture forth, ask yourself: How can you apply the lessons from Dev's empathetic leadership in your life? How can you leverage this understanding to lead with compassion, to shape a world where everyone feels seen, heard, and valued? After all, the future isn't solely in the hands of a few leaders - it's in yours, too. Let's shape it with empathy at the helm and together transform lives through learning and growth whilst cultivate a world wired to care. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Welcome, as we journey into the life of Doug Griffin, a technology pioneer whose influence pervades the spheres of gaming, cinema, & digital storytelling. Griffin, forged in the fiery crucible of 1990s innovation, has a legacy extending from bringing to life the legendary Star Wars universe for Lucasfilm to crafting immersive worlds that reverberate globally. Our discourse today is a vibrant voyage through the multifaceted terrains of cinema, gaming, & disruptive technology.Herein, we excavate the prospects & hurdles of tech like OpenAI, Google Bard, Midjourney & Apple's latest wonder - the Vision Pro - envisioning their capacity to reweave the texture of our lives & society. In a world where technology's evolution has hyper-accelerated from decades-long progress in the '90s to near-monthly metamorphoses, Griffin's diverse background in biomechanics, gaming, visual effects, & AI presents a beacon of insight amidst these churning currents. Griffin's career, studded with successful start-ups & colossal acquisitions by industry giants like The Walt Disney Company, Apple, & Roblox, imparts perspectives imbued with profound wisdom & experience.From breathing new life into cherished characters from cultural cornerstones like Harry Potter & Pirates of the Caribbean to foreseeing a future where generative AI animates our habitats with such personas for real-time, interactive escapades, our dialogue takes fascinating diversions. Together, we decipher the recent E.U. AI Act, contemplating its prospective ripple effects on tech, governance, & its potential to redraw the landscape of society.Our conversation, overflowing with intellectual intrigue, highlights the nuanced dance of technology, creativity, entertainment, & societal evolution. If the thrilling nexus of technology & storytelling sparks your curiosity, or the future of AI fuels your imagination, this episode offers an exhilarating symphony for your ears. So, join us on this journey into the heart of technological innovation & lets collectively navigate the trajectory into the future.In this episode, we explore:Griffin's inspiring ancestry & the enthralling tale of Oakridge - The Secret City That Built the Atomic Bomb.His metamorphic shift from architecture to tech, ignited by the advent of the Pentium processor in the late '90s.His enthralment with human performance & the confluence of exercise physiology & biomechanics with the gaming industry, spurred by PlayStation One's emergence.His dynamic engagements in media & entertainment - spanning from Biovision, EA to Lucasfilm, contributing to franchises like Star Wars, The Mummy Returns, Harry Potter, & Pirates of the Caribbean.The revolutionary power of AI within the creative culture of games, movies, & the creator economy.The intersecting vectors of innovation & societal influence.The future promise of AR, VR, AI, OpenAI, Stable Diffusion, DALL-E, Google Bard, Machine Learning, & Midjourney in an era of swift evolution & democratized access.A proficient analysis of Apple's new Vision Pro.The potentials & complexities of venture capital.The forthcoming era of AI in storytelling, creativity & healthcare.The importance of aligning with your passions and embracing change.Our journey with Doug today has given us insights & questions. Now, it's your turn. Ask yourself: How do you want to shape our collective future? Whatever your answers, act on them. Engage in conversations, challenge norms, embrace change, & above all, be curious. The future is not just in the hands of the Doug Griffins of the world. It's in yours too. The narrative is ours to write, technology ours to steer, & the future ours to shape. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the extraordinary life of Johnny Ward—an adventurer whose tenacity knows no limits. From humble beginnings to the world's farthest corners, his story is a testament to courage and resilience.Rejecting the notion of an ordinary rags-to-riches tale, we delve into the extraordinary journey of a boy from a single-parent home in Kilkeel. His audacious spirit defied all expectations, leading him to visit every country, scale the seven summits, reach both poles, and complete a grueling 50-day, 3,200 nautical mile row across the Atlantic Ocean.In this episode, we trace Johnny's unique trajectory—from standing atop Everest to the creation of a multi-million dollar blogging empire, born from a mere $150. His story stands as a compelling testament to the limitless potential our dreams can ignite.However, every tale has its shadows. We explore Johnny's personal struggles with depression, casting light on the reality that mental health issues don't distinguish between levels of success. His story reminds us of the paramount importance of mental health, no matter our achievements.Beyond the adrenaline-fueled adventures, Johnny's life is a treasure trove of invaluable lessons—from unsettling encounters in Liberia to audacious ventures into Yemen. His experiences provide a rich well of insights, including the pivotal role of social media and websites, and the often-underestimated value of adversity in the journey to success.Rather than basking in his success, Johnny illuminates the path for others. Through his NGO, Mudita Adventures, he transforms his triumphs into lifelines for those less fortunate. We examine how Johnny has used success as a catalyst to impact the lives of others, from building a school in Senegal to other philanthropic initiatives.Johnny Ward's journey is a resounding testament that success is not an end, but a stepping stone to bigger dreams. This episode is an invitation for entrepreneurs, adventurers, and aspiring philanthropists to dream bigger, shatter boundaries, and channel victories into wider positive impacts.So, join us as we explore the mesmerizing journey of Johnny Ward. This is more than a story; it's a chronicle of unyielding determination, a unique roadmap to success, and a beacon for those bold enough to leave a lasting legacy in the world.Remember: Dream Big. Travel Far. Live Full. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Spirituality has often been dismissed by skeptics —but what if I told you it holds the key to unlocking the full potential of the human brain?Revolutionary advancements in neuroscience, genetics, and epidemiology reveal a fascinating fact: humans are innately wired for spirituality. More importantly, when this spiritual facet is awakened, it transforms us. Our brains evolve into stronger, more resilient entities, enhancing our lives with deeper meaning, purpose and fulfilment.Our distinguished guest today, Dr. Lisa Miller, isn't just an expert in this field; she's a pioneer, challenging the traditional skepticism towards the 'science of spirituality'. In this thought-provoking episode, we explore the emerging scientific research that validates the integral role of spirituality in fostering robustness, resilience, and a heightened sense of personal fulfillment.Educated at Yale University and the University of Pennsylvania, Dr. Miller currently teaches at Teachers College, Columbia University. She's the driving force behind the Spirituality Mind Body Institute, the Ivy League's first entity dedicated to spirituality and psychology. Our conversation weaves a rich tapestry of science and spirituality, exploring how disciplines such as neurology, neurobiology, genetics, epidemiology, and psychiatry can shed light on the remarkable mental health benefits of an awakened brain.We delve into captivating segments, including:Depression and Spiritual Awakening - Two Sides of One Door: This segment offers a riveting perspective on depression as a potential gateway to spiritual awakening, integrating discussion about IVF, the spiritual child, groundbreaking MRI studies to her work with the US Armed Forces and techniques to enable your own awakened brain.The Neuroscience of Spirituality: An illuminating exploration of how various scientific disciplines affirm the mental health benefits of an awakened brain.Accessing Innate Spirituality - A Practical Guide: Tangible strategies to tap into your innate spirituality and bolster traits like grit, optimism, and resilience.Harnessing the Awakened Brain for Resilience: Ways you can leverage the awakened brain to help navigate life's challenges, such as addiction, trauma, and depression.Join us on this enlightening intellectual journey, discovering how spirituality can reshape your life. Tune in as we together explore the mysteries of the 'Awakened Brain and the Neuroscience of Spirituality.I sincerely hope you enjoy the listen as much as I enjoyed the conversation with Dr. Miller. It's an episode you won't want to miss! Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what it's like to shape the future of the gaming industry? Buckle up, because we're diving deep into the extraordinary journey of Andy Billings, Ph.D., the brains behind EA's ascendancy in this sensational episode.Andy's a living legend who's spent 25 years at EA, helping transform it into a global gaming giant. He's got a unique knack for making anyone feel like the smartest person in the room, but don't be fooled – he's a mastermind when it comes to leading companies through technological change and financial intelligence.Here's what we're unpacking in this incredible episode:The Genesis of EA: How EA grew from a fledgling start up into a global gaming powerhouse.The Billion-Dollar Gaming Boom: With 5 billion active players projected in the near future, how does the industry plan to cater to this explosive growth?The Console Wars: Journey back to the 90s, where the genesis of a collaboration with football coach John Madden and the innovative talents of EAs founder Trip Hawkins reshaped EA's destiny.Gaming as a Cultural Force: It's not just entertainment – it's an art form that shapes our society.Leadership Lessons from EA: Discover how EA cultivated future industry leaders and countered market disruptions using strategic leadership programs.The Digital Revolution: From the rise of live services, E-Sports, and mobile gaming to the limitations of packaged goods, we'll dive into EA's digital transformation journey and the significance of Sim City, John Riccitiello, Larry Probst, and Andrew Wilson.AI and the Future of Gaming: What does the rise of AI mean for the gaming industry, and how is it influencing cultural behaviours and society?By the end of our chat, you'll gain insider knowledge on the gaming industry, learn powerful leadership lessons, and get a sneak peek into the future of gaming.Intrigued? Then tune in, sit back, and join us for an enlightening conversation with Andy Billings. Don't forget to subscribe and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.Remember, disruption isn't a stumbling block – it's the springboard for transformation. We all have the strength to shape the course of the future, and it all originates from welcoming the unfamiliar. Stay curious! Peter Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Curious about the secret to success for a world-record-holding 2:17 marathoner who also expertly manages family and a full-time job? Look no further than this unmissable episode of the Purpose Made Podcast, where we reveal the captivating story of ultra-running legend Michael Wardian, The Unstoppable Ultra. Find out how he conquers the seemingly impossible, maintains family life, navigates a demanding career, and remains unwaveringly dedicated to the joys of running.At Purpose Made, we believe in the power of purpose and the boundlessness of potential. Immerse yourself in this stimulating conversation that will shift your perspective and spark your passion for embracing challenges and unlocking your own limitless potential.In this episode, we embark on a journey through Mike's awe-inspiring life, uncovering the secrets behind his ability to defy limitations and achieve the incomprehensible. Episode highlights:Boston and the turning point that ignited Mike's passion for runningHis strategy for maintaining consistency and avoiding burnoutThe epic cross-country adventure: running across America for 61 daysHow Mike balances fatherhood, career, and record-breaking aspirationsConquering legendary races like the Hardrock Hundred Miler and the Badwater UltramarathonSetting Fastest Known Times (FKTs) around the globeMike's career as an international shipbroker and the invaluable life lessons derived from runningThe ultra-runner's innovative plant-based approach to nutrition and peak performanceCultivating unshakable mental resilience and transforming failure into growth opportunitiesMike's thrilling bucket list endeavors: from rowing across the Atlantic to becoming a professional pickleball playerIn the words of Steve Prefontaine, "To give anything less than your best is to sacrifice the gift." This episode embodies that spirit, demonstrating the power of passion and commitment, and inspiring us all to unlock our boundless potential.Join us for this captivating and motivating episode of the Purpose Made Podcast: Mike Wardian: The Unstoppable Ultra - A Journey to Ultra-Running Greatness. Listen now, and let the inspiration flow!If you enjoyed this episode, please subscribe, and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.Thank you for listening, and we hope you enjoy! Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Can a company with over 160 years of history truly transform itself into a catalyst for positive change in the world? This burning question inspired our exploration into the captivating story of Tate & Lyle. Join us in this riveting episode, featuring Rowan Adams, Executive Vice President of Corporate Affairs at Tate & Lyle, as he delivers a remarkable account of the company's journey from sugar producer to sugar reducer."Deep down, we knew we needed to change, and it would take time. We'd been on that path for a while, but we realized we needed to become a more contemporary company, addressing the issues society faces today." ~ Rowan Adams.In Segment 1 - Navigating a Changed Landscape: Rowan delves into the realities of the sale of Tate & Lyle's sugar business to American Sugar Refining (ASR) for £211m, coupled with the emergence of visionary, compassionate leaders who are reshaping the global stage amidst the realities of today's geopolitical climate, including the impacts of SVB, the Cost-of-Living Crisis, Global Recession, and the intertidal nature of Britain, Russia, Ukraine, and beyond.In Segment 2 - The Evolution of Tate & Lyle: Rowan candidly recounts the story behind the company's extraordinary transformation and how their unwavering commitment to purpose has spurred them towards meaningful innovation.In Segment 3 - The Power of Purpose in Business: Rowan unveils how purpose is revolutionizing businesses, offering unique opportunities to tackle pressing global challenges while integrating ESG values into core strategies.In Segment 4 - The Road Ahead: Rowan reveals Tate & Lyle's ambitious long-term roadmap, highlighting their resolve to enhance lives while reducing their impact on the planet alongside key thoughts and takeaways.This is an episode full of thought-provoking insights to guide your transformative journey, as Rowan's enlightening revelations are sure to empower and inspire you.At Purpose Made, we believe that your purpose is your power, and your potential is limitless. So, immerse yourself in this stimulating conversation that will shift your perspective and spark your passion for a sweeter, more sustainable future.If you enjoyed this episode, please subscribe, and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.Change is inevitable, but the way we embrace it can shape our future. Tate & Lyle's transformation is a testament to the power of commitment, purpose, and resilience in driving positive change by cultivating long-term, future-conscious thinking and behaviour – an antidote to short-termism. Join us on the Purpose Made Podcast to explore the possibilities of transformation and unleash the limitless potential within.Thank you for listening, and we hope you enjoy!Peter🔗Over half the world's population could be overweight by 2035 - https://www.weforum.org/agenda/2023/03/top-health-stories-global-obesity-march-15/  Edelman Trust Barometer 2023 - https://www.edelman.com/trust/2023/trust-barometerThe Intergovernmental Panel on Climate Change Report - https://www.ipcc.ch Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Embrace the challenge and conquer the impossible. This is the unwavering spirit of the Royal Marines, encapsulated in the famous motto, "No cuff too tough." It's a creed that inspires the bravest and boldest to push beyond their limits, to improvise, adapt, and overcome any obstacle in their path.Today, we have the honour of hearing from a true embodiment of this creed - Simon Jeffries. As a former Royal Marine Commando, Simon has faced some of the toughest challenges imaginable. But with eight years of service and three tours under his belt, he has emerged as a true beacon to the power of mindset, resilience, belief, and courage."Mindset is a skillset, but if you don't treat it as that, things are never going to change." ~ Simon Jeffries. From the battlefield to the boardroom to co-founder of the Natural Edge, Simon's indomitable spirit has never wavered. Through his experiences in special forces, he found a kindred spirit in his business partner, John Sykes-Popham. Together, they have forged a path of success that reflects the same unbreakable determination that drives the Royal Marines.This is a conversation about the primacy of purpose, the power of passion, and the pursuit of self-discovery. It's about resilience, self-accountability, and overcoming limiting beliefs. And it's about the embracement of pain as a crucible for growth and development. Ultimately, this is a conversation about what it means to forge true confidence, to chase down your dreams and live a life of happiness and purpose.In Segment 1- From Battlefield to Boardroom: Simon shares his background as a Special Forces soldier and his transition to a management consultancy in London. While it was prestigious and well-paid, Simon felt like something was missing in his life.In Segment 2 - The Wake-Up Call: Simon talks about his wake-up call in 2017 that made him realise he wasn't living life to the fullest. He quit his job and pursued his passion for coaching. Simon discusses the struggles he faced in finding his purpose and the importance of mindset and motivation in overcoming obstacles.In Segment 3 - Forging True Confidence with Purpose: Simon explains how he helps others find true confidence by focusing on personal development, growth, and living with purpose. He shares tips and strategies for developing a growth mindset and overcoming self-doubt, imposter syndrome, the fishbowl effect, comparison paralysis and more.We hope this conversation will shift your perspective and inspire you to invest more deeply in your own pathway toward forging true confidence, to chase down your dreams and live a life of happiness and purpose.So, join us on the Purpose Made Podcast, where we believe that your purpose is your power, and your potential is limitless.If you enjoyed this episode, please subscribe, and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.Thank you for listening and we do hope you enjoy!Peter BellFounder, Purpose Made &Host of the Purpose Made PodcastSlink: https://myslink.app/thepeterbell Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Imagine being one of the very few people in history to descend deep into an Antarctic iceberg and come face-to-face with the mysteries hidden beneath the ice. Imagine then being trapped inside this underwater abyss whereby the split-second decisions you make determine whether you live or die. This is the remarkable true story of today’s guest Jill Heinerth.Jill is one of the most accomplished underwater explorers on the planet who has accomplished feats that only a handful of people in history have ever achieved.She famously captained an expedition in 2001 to become the first-ever to cave dive inside an iceberg, notably the B-15 iceberg in Antarctica, the largest recorded iceberg roughly the size of the island of Jamaica and was the leader of a team that discovered the ancient watery remains of Mayan civilisations.During this phenomenal conversation, Jill takes us on an intimate journey deep into the inner depths of her world, whereby fear must be reconciled, and a mission's success balances between knowing one's limits and pushing the envelope of human endurance.We discuss topics such as facing fear, the Tham Luang cave rescue, sexism, imposter syndrome, and the challenges that come with pushing one's limits, such as physical and emotional stress, isolation, PTSD to the grief and loss which go hand in hand to the career she loves. More people have died exploring underwater caves than climbing mount Everest, as Jill emphasises the importance of embracing fear as a positive catalyst, and how by embracing darkness, we learn to not just manage fear but thrive within it.Jill's story is a testament to the power of pursuing one's passion and pushing one's limits. By embracing fear, leaning into challenges, and persevering through adversity, we can achieve greatness and discover the extraordinary within ourselves."Jill’s extraordinary path from under Antarctic icebergs to tropical blue holes is proof that real life is far more exciting than fiction." ~ James Cameron, Academy Award-Winning DirectorJill is an absolute delight. I loved getting to know her—and I know you will too. Jill's message is one of resounding resilience, perseverance, and an unwavering commitment to living life to the fullest as when we transcend the fear of failure and terror of the unknown, we are all capable of great things, personally and as a society.We might not always know where the journey will lead us. We might feel a burden of difficulty. But all paths lead to discovery. Both good and bad life events contribute to the fabric of who we are as individuals and as a civilisation. If we continue to trek purposefully toward our dreams, into the planet and beyond, we just might achieve the impossible. Enjoy!🔗https://www.intotheplanet.com Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.