Lulu used to be a criminal defence lawyer, fighting for people’s freedom from incarceration. She is now a coach and uses the word ‘rebel’ and all ‘rebels want freedom’ in her branding, especially the term ‘she rebel’ those who don’t just want freedom for themselves, but for everybody. Lulu believes as a society we are on a tipping point of exploring what this looks like and how much women have to contribute to this narrative.