In this episode of the Certified Personal Trainer Podcast we dive deep into the art of discussing pricing during a sale as a personal trainer. Pricing discussions can often be nerve-wracking, but they don't have to be! Join us as we uncover unique tactics and strategies to confidently bring up your prices and close more sales with ease.Hosted by Eddie Lester, a seasoned personal trainer with years of experience in the industry, this episode offers practical advice and actionable tips for navigating pricing conversations effectively. From building confidence in your value proposition to employing persuasive techniques, we cover it all.Learn how to communicate the true value of your services to potential clients, emphasizing the benefits they will receive and the transformative impact on their health and fitness journey. Discover how to address common objections about pricing and turn them into opportunities to showcase your expertise and credibility.We also explore the importance of setting clear pricing structures and packages that reflect your expertise, time, and resources. Find out how to tailor your offerings to meet the unique needs and preferences of your clients while maintaining profitability and sustainability in your business.Whether you're a seasoned personal trainer looking to level up your sales game or a newcomer navigating pricing discussions for the first time, this episode is packed with valuable insights and strategies to help you close more sales and grow your business with confidence.Tune in and unlock the secrets to mastering pricing discussions during sales to propel your personal training business to new heights!Show LinksUse code WOW25 at checkout for 25% Off CertificationsSupport the show

In this episode of the Certified Personal Trainer Podcast, we delve into the power of leveraging Google and Yelp to attract new clients effortlessly. Join us as we uncover the secrets of local SEO tactics, including creating Google Business pages and optimizing your presence on Yelp, to expand your reach and grow your client base with ease.This episode offers practical insights and actionable strategies for fitness professionals looking to harness the potential of online platforms to attract and convert local clients effectively.Throughout the episode, host Eddie Lester shares valuable tips and best practices for optimizing your Google Business profile, from selecting the right categories and keywords to optimizing your business description and uploading engaging photos. You'll learn how to improve your visibility in local search results and attract potential clients searching for fitness services in your area.Additionally, we explore the importance of maintaining a positive presence on Yelp, the popular review platform, and how to leverage customer reviews to build trust and credibility with potential clients. Discover strategies for encouraging satisfied clients to leave positive reviews and managing negative feedback effectively to uphold your reputation online.Whether you're a new fitness professional looking to establish a strong online presence or an experienced trainer seeking to expand your client base, this episode will provide you with the tools and strategies you need to leverage Google and Yelp effectively to attract new clients and grow your business effortlessly.Key topics covered in this episode include:Understanding the importance of local SEO for fitness professionalsCreating and optimizing your Google Business profile to improve visibility in local search resultsLeveraging Yelp as a powerful platform for attracting and converting potential clientsEncouraging satisfied clients to leave positive reviews and managing online reputation effectivelyImplementing best practices for local SEO to maximize your chances of successTune in to unlock the secrets of using Google and Yelp to gain new clients easily and take your fitness business to new heights of success.Support the show

In this episode, host Eddie Lester dives into the essential topic of SMART goal setting for personal training professionals. Join us as we explore the importance of setting specific, measurable, achievable, relevant, and time-bound goals to drive success and growth in your personal training business.This episode offers valuable insights and practical strategies for personal trainers looking to take their business to the next level. Whether you're just starting out or seeking to expand your client base and revenue streams, mastering the art of SMART goal setting is crucial for long-term success.Throughout the episode, Eddie shares real-life examples and experiences from his own journey in the fitness industry, illustrating how SMART goals have played a pivotal role in achieving milestones and overcoming challenges. From attracting new clients and increasing revenue to improving client retention and expanding your service offerings, you'll discover how SMART goals can serve as a roadmap to success in your personal training business.Key topics covered in this episode include:Understanding the principles of SMART goal setting and how they apply to your personal training business.Identifying specific objectives and targets for growth, such as increasing monthly revenue or expanding your client base.Developing measurable metrics and key performance indicators (KPIs) to track progress and assess success.Setting achievable goals that stretch your capabilities while remaining realistic and attainable.Ensuring that your goals are relevant to your overarching vision and align with the needs and preferences of your target market.Establishing clear timelines and deadlines to create a sense of urgency and accountability.Whether you're a solo trainer operating your own studio or a fitness entrepreneur managing a team of coaches, mastering the art of SMART goal setting is essential for building a thriving and sustainable personal training business. Show Links:Get Certified for 30% OffSupport the show

Host Eddie Lester tackles the pressing concern for personal trainers everywhere: why aren't clients buying your services, and more importantly, what can you do to turn the tide?Listen to dissect the common pitfalls and barriers preventing potential clients from committing to personal training programs. This episode explores the myriad factors contributing to the current challenges faced by personal trainers in attracting and retaining clients.Through in-depth analysis and practical advice, we uncover:Common misconceptions and barriers that deter clients from investing in personal training.Strategies for effectively communicating the value proposition of personal training services.Innovative approaches to adapt your offerings to meet the changing needs and preferences of clients.Practical tips for enhancing your marketing and sales efforts to resonate with your target audience.The importance of building trust and rapport with potential clients to overcome objections and objections.Whether you're a seasoned veteran or a newcomer to the personal training profession, this episode offers invaluable insights and actionable strategies to help you navigate the current challenges and emerge stronger than ever. Tune in to discover why clients aren't buying your personal training right now and, more importantly, what you can do about it.Show Links:Business and Sales: the Guide to Success as a Personal TrainerPersonal Trainer MentorshipSupport the show

Whether you're just starting out or looking to revamp your current approach, understanding the intricacies of a sales pipeline is crucial for sustained growth and success in the competitive fitness industry.Join Eddie Lester a seasoned entrepreneur and personal training expert, to uncover the step-by-step process of constructing an effective sales pipeline. From identifying and targeting your ideal clientele to nurturing leads and closing deals, we leave no stone unturned in this comprehensive guide.Whether you're a solo trainer or managing a team of fitness professionals, mastering the art of sales pipeline creation is essential for sustained growth and profitability in the personal training industry. Tune in to this episode to gain actionable tips and strategies that will propel your business to new heights.Show Links:President's Day Sale: Use code PRES46Support the show

Many trainers start their certification process and then business without a plan on how they are going to gain clientele. This leads to frustration and doubt as well as some trainers even quit all together. Most certification bodies don't even teach this key element in any of their curriculum. Escape this common pitfall by listening to host Eddie Lester discuss the importance of building rapport as a tool for growing your client base. Show Links:Personal Trainer Mentorship ($6/mo)Support the show

In this episode, we're diving into the essential strategies of "Marketing 101 for New Personal Trainers." Host Eddie Lester will be focusing solely on equipping you with the tools you need to skyrocket your personal training business.Eddie breaks down the fundamentals of effective marketing for personal trainers. From writing industry blogs or creating a blog page on your website to establish your authority and credibility, to building and nurturing an email list for direct client communication, we'll explore every step of the journey.But that's not all – we'll delve into the power of social media engagement, customer referral programs, and the importance of applying to personal training directories to expand your reach. Plus, learn how to leverage testimonials across your website, social media, and email campaigns to build trust and attract new clients. And of course, we'll uncover the secrets of crafting a compelling Unique Selling Proposition (USP) that sets you apart in a crowded market.So grab your notebook and pen because by the end of this episode, you'll have a comprehensive roadmap for marketing success as a personal trainer. Don't miss out on the opportunity to level up your business and make your mark in the fitness industry!Show Links:$6 Mentorship with Eddie Lester: https://www.fitnessmentors.com/sales-training/Support the show

In this podcast, we dive deep into a paradigm shift that will redefine the way you approach selling as a personal trainer. Instead of merely marketing training sessions as a product, we explore the transformative power of selling towards emotions and end results.Host Eddie Lester unravels the art of connecting with clients on a deeper level, moving beyond the transactional nature of training sessions. Discover how to tap into the emotions and aspirations that drive individuals to seek fitness guidance. From sculpting a vision of confidence and vitality to fostering a sense of empowerment, learn how to position your personal training services as a conduit to achieving these profound emotional and transformative outcomes.This episode is a must-listen for fitness professionals looking to elevate their sales strategy and establish a meaningful connection with clients. Tune in as we guide you through the process of not just selling sessions but selling the emotions, confidence, and life-changing results that your personal training expertise can deliver. It's time to shift your perspective, enhance your value proposition, and embark on a journey to redefine success in the competitive landscape of personal training. Show Links:https://www.fitnessmentors.com/continuing-education/Support the show

Join host Eddie Lester as he unveils the secret sauce to sealing the deal – "The 6 Best Closing Sales Statements for Personal Trainers." Join the dynamic exploration of persuasive language and compelling closing statements that will elevate your sales game to new heights.In this episode, we break down the anatomy of a successful close, focusing on the crucial moment when potential clients are on the verge of committing to their fitness journey. Discover insights on the art of crafting impactful closing statements tailored to the unique needs and motivations of each individual. From instilling a sense of urgency to highlighting the transformative impact of your services, these carefully curated statements are designed to resonate with clients and turn inquiries into committed partnerships.Whether you're a seasoned fitness entrepreneur or just embarking on your career, these powerful closing statements are the keys to unlocking client commitment and building a thriving personal training business. Show Links:www.fitnessmentors.com/personal-trainer-certification/Support the show

Today, we're delving into a critical aspect of the personal trainer's toolkit – the art of asking power questions in the sales process. Whether you're a seasoned fitness professional or just starting out, mastering the skill of questioning can transform your client interactions and supercharge your sales game. In this episode, we'll dissect the nuances between open-ended and closed-ended questions, unveiling the strategic use of each in crafting a compelling and personalized sales experience.But that's not all – our expert guests will unveil the top five power questions that will become your secret weapons in navigating the personal trainer sales process. These questions are carefully curated to uncover client needs, aspirations, and pain points, allowing you to tailor your offerings with precision and authenticity. Get ready to revolutionize your approach to client consultations and take your salesmanship to new heights. It's time to elevate your fitness business with the strategic power of questions – stay tuned for insights that will reshape the way you connect with clients and close deals!Episode Links:https://www.fitnessmentors.com/continuing-education/https://www.fitnessmentors.com/personal-trainer-certification/Support the show

Join host Eddie Lester for an exclusive deep dive into "The 2024 Guide to Social Media for Personal Trainers." Whether you're a seasoned fitness professional or just starting your journey, Eddie explores the latest best practices to elevate your online presence and connect with clients in the ever-evolving landscape of social media.Discover invaluable insights on what to post to showcase your expertise, engage your audience, and build a thriving online community. From crafting compelling content to utilizing trending formats, we provide actionable tips to keep your social media game on point. Learn how to strike the right balance between promotional and informative posts, ensuring your content resonates with potential clients while positioning you as a trusted fitness authority.The discussion doesn't stop there – Eddie tackles the art of creating meaningful engagement. Uncover strategies to foster a sense of community, encourage client interactions, and boost your overall online impact. Plus, if you find yourself gaining followers at an unexpected rate, we've got you covered with essential advice on managing growth and maintaining authenticity.Tune in to this episode for a comprehensive roadmap to navigating the dynamic realm of social media, tailored specifically for personal trainers in 2024. Your fitness journey is about to get a digital boost!Show Links:Free NASM CPT Study Course: https://www.fitnessmentors.com/nasm-study-guide/Use WOW25 at checkout for 25% off all CEU courses.Support the show

In this weeks episode of the Certified Personal Trainer Podcast, discover the strategies that turn objections into opportunities as our host, Eddie Lester, shares firsthand experiences dealing with common sales hurdles. From addressing budget concerns to countering skepticism about results, Eddie provides actionable tips that will transform your approach to selling personal training services.Tune in to learn the psychology behind client objections and how to tailor your pitch to address their unique needs and goals. Eddie shares personal success stories, providing inspiration and practical advice for both aspiring and established personal trainers looking to elevate their sales game.Show Links:Use LIFT30 for 30% off all courses through January 1st, 2023.www.fitnessmentors.comSupport the show

This week on the Certified Personal Trainer Podcast we discuss "The Four Core Marketing Channels for a Lifetime Career as a Personal Trainer." In this episode, we delve into the essential pillars that can shape a successful and enduring career in personal training. Host Eddie Lester guides you through the nuances of face-to-face marketing, exploring the power of personal connections and building a local client base. Discover the untapped potential of email marketing, as we unravel strategies to engage and retain clients effectively.Join us as we demystify the world of Search Engine Optimization (SEO) for personal trainers. Learn how to enhance your online visibility, attract potential clients, and establish credibility in a digital landscape. Lastly, we explore the art of Content Marketing, offering practical tips on creating valuable, shareable content to position yourself as an authority in the fitness industry. Tune in for an episode packed with actionable insights that will set the stage for a thriving, lifelong career in personal training.Show Links: Join the Personal Trainer Mentorship for $6Support the show

Show Links:$6 Personal Trainer Sales MentorshipProgram Design TemplatesCertified Online Personal Trainer CertificationHealth Coach CertificationBusiness and Sales CEU CourseFitness Nutrition Specialist CertificationIn our latest episode, host Eddie Lester, unveils the 15 pivotal tasks that will shape the success of your personal training business for the new years rush. Delve into the nuances of early marketing mastery, learning how to create captivating campaigns across diverse platforms. Explore the art of website optimization, ensuring a seamless and visually appealing experience for potential clients. Navigate the complexities of crafting compelling New Year packages, expanding your schedule strategically, and implementing group training sessions to efficiently cater to increased demand. From streamlined onboarding to retention strategy execution, this episode is your comprehensive guide to navigating the fitness business landscape and ensuring a thriving year ahead. Support the show

Selling is without a doubt one of the hardest tasks for many personal trainers. Most certification programs don’t include sales and marketing training as part of the curriculum.In this episode, let's take a closer look at some of the strategies that you can apply to sell personal training sessions. Whether a beginner or a seasoned personal trainer, these strategies will help you improve your engagement, increase your sales and acquire more clients.Show Notes:Business and Sales CEU Course: https://www.fitnessmentors.com/business-and-sales-ceu-course/Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

Personal trainers offer a lot more than just physical training; understanding nutrition advice and educating both yourself and your clients on this topic can be crucial to everyone's success.Nutrition education allows trainers to educate and advise clients with calorie management, water intake, healthy lifestyle choices etc.In this episode, dive deep into the world of nutrition, and gain a sneak peek into our Fitness Mentors Certified Nutrition Specialist Certification!Show Notes:Nutrition Specialist CEU Course: https://www.fitnessmentors.com/certified-nutrition-specialist-certification/   Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

Clients commonly struggle from some form of imbalance, musculoskeletal condition, or previous injury that inhibits their success inside and outside of the gym. Corrective exercise can enable personal trainers to assist clients to both feel and function better so they can continue or return to regular exercise without limitations.In this episode, the FM team will dive into successful strategies that help you and your clients feel comfortable applying corrective movement to client programs.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

To help generate the most useful results and get the most out of your sales processes, it's crucial to follow up. If you don't, you're losing potential clients.In this episode we will illustrate the importance of the follow up and will highlight effective tools and tips to have successful follow ups. Consistency and perseverance are the backbones of any sales strategy, and we can ensure success when we focus on staying in close contact with potential and current clients.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

The fitness industry is unique in many ways, but one commonality it holds with other industries is that those who know how to prioritize, manage, and utilize their time effectively will be the ones who find long-term success (and avoid burnout).In this episode, you’ll learn from our team of trainer’s as they share their best systems, tools, and tactics for managing their time and productivity, and avoiding overwhelm in their day-to-day lives.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show

When it comes down to selling your training, as with different programs and exercises, there is no straight line or perfect system to achieve your end goal. Defining the selling process can be just as difficult as the act of selling.There are hundreds of selling strategies. Within the fitness industry, the product being sold helps determine the type of selling techniques that are used. The sales path you choose depends on your perceived ideals of what it is you are selling, and who you are as a person, and fitness professional.In this episode, we're going to help you define your 'Selling Personality' which will become the foundation of your sales approach.Show Notes:Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT Support the show