In a world teeming with B2B marketing content, how can companies elevate their content and ensure smooth sailing on the buyer’s journey? It takes precise strategies, sound processes, and creative minds.

And a podcast. They’re like radio programming in 1947, only without the radio.

Get ready for the Smelly Pirate Content Creation Show. These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. And in the tech world, much of it is dedicated to making a business case for a highly technical solution. That often leaves a gaggle of stakeholders jostling for position at the helm, and that can make staying on course a challenge.

Our merry band of smelly pirates is here to share how we have helped create and deploy technical marketing content that really connects with our clients’ target customers. Some episodes will look at the big picture and others will focus on something more specific. Through it all, we will tackle the big questions.

• Why should you care about the opinions of three smelly pirates?
• When is a case study too long or too short?
• Just what the hell IS an animated explainer?
• What happened to that sales guy who went to the bathroom and never came back?

We answer these questions and so much more. There will be humor, swearing, success stories, epic failures, and lessons learned along the way. So set the jib and pour the rum, and keep the eye without the patch open for the debut of The Smelly Pirate Content Creation Show!