Creator Lab - interviews with entrepreneurs and startup founders

Bilal Zaidi

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action. read less

Mario Gabriele, The Generalist // Emerging Tech, ChatGPT vs. Google, Contrarian Views & Raising A $15mil Fund
Feb 27 2023
Mario Gabriele, The Generalist // Emerging Tech, ChatGPT vs. Google, Contrarian Views & Raising A $15mil Fund
Subscribe & watch on YouTube: https://youtu.be/zJBc0-rsnVo Timestamps: 00:00:00 - Start00:04:26 - What VCs do & how it overlaps with Mario’s experience00:08:00 - Why Be A Generalist vs. Specialist?00:11:32 - Surprising characteristics of “who becomes an entrepreneur”?00:15:52 - Average age of entrepreneurs - fact vs fiction00:17:58 - Emerging Tech (AI, Crypto, Health)00:22:34 - Valuations in 202300:24:53 - Feelings After FTX & Luna Crash0:33:24 - Web 2.5 Companies00:35:45 - Neo Banks vs Traditional Banks00:37:30 - Fintech Overlap w/ Crypto00:38:33 - ChatGPT vs. Google00:41:55 - Types of searches & AI co-pilots00:44:34 - Hype Cycles: Football vs. Tech00:48:22 - Sponsor Break: Virtual Gurus00:49:25 - Monetizing AI & Google vs. Microsoft00:56:59 - Satya Smashing It At Microsoft01:02:36 - What Running A $15mil Fund Looks Like01:16:19 - Behind The Mind01:17:08 - If you weren’t doing the generalist what would you be doing?01:18:26 - Contrarian Opinions01:23:08 - Subcultures, Reality TV & The Day of Judgement01:26:14 - People That Have Impacted Your Thinking Links Mentioned https://www.generalist.com/briefing/all-the-answershttps://www.generalist.com/briefing/josh-wolfe https://www.generalist.com/briefing/the-casino-and-the-genie Thank you to our sponsors: The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator
Adrian Aoun, Forward + Sidewalk Labs // Smart Cities + The Future of Healthcare
Aug 15 2022
Adrian Aoun, Forward + Sidewalk Labs // Smart Cities + The Future of Healthcare
Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”. Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil. Watch on YouTube: https://youtu.be/IwO12HgtWqw Timestamps (00:00:00) - Intro    (00:00:31) - Sponsor: Justworks    (00:03:21) - Sidewalk Labs    (00:11:40) - Director Of Special Projects at Google    (00:15:23) - What Is Forward    (00:18:43) - What Is Wrong With The US Health Care System    (00:22:15) - Life Expectancy In The Bronze Age    (00:24:11) - Sponsor: Bambee(00:25:21) - Sponsor: Linkedin Jobs    (00:26:24) - How US Health Care Can Be Improved(00:33:07) - Using Technology To Improve Health Care    (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before(00:42:45) - Prenuvo Whole Body Scan(00:49:28) - Best Way To Go About Health Care    (00:52:59) - Health Care As A Product(00:56:11) - Outro Subscribe & watch on YouTube: https://youtu.be/IwO12HgtWqw Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com
Tiago Forte // Building a Second Brain in Practice + Sustained Behavior Change
Jun 23 2022
Tiago Forte // Building a Second Brain in Practice + Sustained Behavior Change
Tiago Forte is the creator of Building a Second Brain. Subscribe & watch on YouTube: https://youtu.be/h04N_6tmMeg Timestamps: (00:00:00) – Intro(00:00:40) – Sponsor Break: AppSumo  (00:03:23) - How Second Brain Began    (00:05:49) - Building a Second Brain    (00:13:31) - Multi-Million Dollar Live Courses.    (00:16:23) - What Makes People Have Sustained Behavior Change  (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express(00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create(00:29:49) – Sponsor Break: The Economist + Linkedin Jobs(00:32:02) - Think Like a Curator    (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085(00:49:33) - Designing Notes for Future Self    (00:53:37) – Expression is a chaotic + messy process (no checklist)(00:55:52) - Don’t Start from Scratch Every Time Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Links Mentioned: Tiago's book: https://amzn.to/3zUqgEyBlog post: https://fortelabs.co/blog/basboverview/
Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business
Apr 28 2022
Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business
Colin Sapire is the founder of Beast Health & Nutribullet. Watch & subscribe on YouTube: https://youtu.be/lqSfvL7QHRo Timestamps: 0:00:00 - Snippet0:00:39 - Sponsor: AppSumo0:01:07 - Intro + Landing In The US0:07:45 - Origins Of Nutribullet0:11:21 - Finding A Differentiator + Landing On Pricing0:13:17 - Reaching Half A Billion Dollars In Revenue0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive0:23:00 - Designing Product0:26:27 - Day 1 of Designing New Product0:30:20 - Creating a Prototype + 3D CAD Model0:32:10 - 80/20 of launch + growth0:35:42 - Customer Feedback0:39:19 - Sponsor Break: Linkedin Jobs0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time0:45:07 - Craziest Informercial Day0:47:24 - Scale of TV advertising + using data0:51:13 - Understanding ROI of Ad Spend0:53:37 - Increasing Cost of Facebook & Google Ads0:59:52 - Home Shopping Channel and China’s Live Shopping App1:03:27 - International Expansion1:06:51 - Hiring Good People1:09:03 - Logistics, outsourcing or keeping fulfillment in-house1:15:14 - Staying Healthy Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Linkedin Jobs: LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator
Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth
Dec 16 2021
Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth
Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path.  Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales. Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil. In this conversation you'll learn: – why buy vs build – buying a company with little money down – growth levers to ramp up a DTC ecom business – growing through paid acquisition, influencers, whitelisting, seo + affiliates  – creating a healthy channel mix + managing platform risk – benefits of in-house vs 3rd party logistics Watch + Subscribe on YouTube: https://youtu.be/2DzHRUyI28Q Timestamps: 0:00:00 - Snippet0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps0:04:07 - Highschool dropout, business philosophy + 10 figure exit0:13:04 - Finding Direction0:16:01 - Finding A Buying An Existing Problem0:21:35 - Pet Industry0:23:15 - Finding A Good Business To Buy0:29:44 - 3PL vs In-House0:40:02 - Growth Levers To Look Out For When Buying0:49:23 - Smart Due Diligence0:52:18 - What To Look For In Google Analytics0:55:37 - Amazon vs Shopify Split0:58:40 - Paid Acquisition, Apple Update + Platform Risk1:07:20 - Budget Allocation + Testing Channels1:10:17 - Working With Affiliates1:13:19 - Working With Influencers1:18:23 - When You Should Work With An Agency1:21:27 - Whitelisting Strategy1:24:05 - Partnering With Investors + Funding An Acquisition Ramon's original thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20 Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Nord VPN: Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift