Business Owners Smashing It Online

This is the podcast for entrepreneurs, solopreneurs, and small business owners ready to ditch the overwhelm and start winning online. Each week, Nick brings in real-world experts to share practical strategies, powerful tools, and inspiring success stories—so you can grow your business without tech stress or wasted ad spend.Born from a wildly successful webinar series running for over 7 years, this podcast is your DIY MBA in digital business. From AI tools, lead generation, video marketing, SEO, LinkedIn, podcasting, automation, and more—it's all here.If you're great at what you do but struggle to get found online, this show is your shortcut to clarity, confidence, and results.🎧 Subscribe now and start smashing it online—without being a tech wizard.🎥 Watch full episodes on YouTube: @smashgo🔎 Follow Nick Cree: Just search “Business Owners Smashing It Online”

Thinking about passing credit card fees onto your customers? You're not alone — but the real question is should you? In this power-packed session, former banker Mark Grant breaks down the facts around merchant surcharging in Australia. From legal considerations to tech options to customer perception, this is the clarity you’ve been needing.Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosioWhat You’ll Learn:What surcharging actually is — and what it isn’tWhen and how it’s legal to pass on feesTools and terminals that support flexible surcharge optionsThe hidden risk of handling surcharges incorrectlyHow different cards (Amex, Visa, Mastercard) affect ratesThe trade-offs between absorbing vs passing on costsHow to maintain trust with customers while protecting marginsWhy It Matters:Small business owners face rising operating costs, and merchant fees are a silent profit killer. But passing those fees on the wrong way can backfire — fast. Mark Grant’s experience in banking gives real-world insight into what works and what hurts. This session helps you make an informed decision based on facts, not fear, and choose a surcharge strategy that works for your business model.Timestamps:00:00 Introduction by Nik Cree01:10 What is surcharging and why it matters03:30 Legal framework in Australia05:40 What merchants are allowed to charge08:05 Examples of surcharge methods10:30 Flat fees vs percentage fees13:00 What to disclose to customers16:15 Common pitfalls and how to avoid them19:45 Industry-specific differences23:50 Payment platforms and their rules26:15 Client stories and lessons learned30:10 Understanding different card types and rates35:00 Online payment gateway vs EFTPOS surcharges39:30 Customisable terminal options and compliance45:00 When absorbing the fee makes more sense52:49 Where banks stand on surcharges55:01 Q&A: Square vs terminals at trade shows57:05 Smart tech: identifying cards and automating surcharges59:08 Pricing strategy and rate transparency1:05:09 Final advice and prize draw~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

If your Instagram feed is full of cute dogs and random inspo quotes—but none of it’s bringing in leads or sales—this BOSIO session is for you.Join us this week to learn how to stop guessing and finally create a social media strategy that connects, converts, and doesn’t chew up your whole week. 💻☕WHAT YOU’LL LEARN (with timestamps):00:00–00:30 – Why random content (like the dog next door 🐕) is costing you time & traction03:34–04:30 – What a social media strategy really means (hint: it’s more than posting reels)08:00–10:00 – A look at Wanita’s “Social Media & Digital Marketing Blueprint” — the full map for making business work online15:00–22:00 – Score yourself with Wanita’s strategy audit: branding, video, content planning, and more23:00–27:00 – The must-have money objective every business owner needs (even if you don’t like numbers)27:30–36:00 – Customer avatars, segmentation, and how to pick the right platform for your biz50:00–56:00 – How to define your brand voice so you can outsource content without losing your tone58:00–59:30 – What NOT to do on Instagram (real-life example that’ll make you rethink your grid fast!)59:30–end – How to use short-term, project, and evergreen campaigns without burning outABOUT THE SPEAKER – WANITA ZOGHBY:Wanita is a global digital strategist, trainer, and the founder of Australia & NZ’s Social Media Conference. She’s worked with remote communities, big brands, and everyone in between — teaching them how to build strategies that actually move the needle (not just the algorithm). She’s been on TV, in national mags, and on podcasts. Basically, if it’s social — she’s across it.WHO THIS IS FOR:This is perfect for you if:You feel overwhelmed trying to “do all the things” on socialYou’ve tried outsourcing and it didn’t workYou don’t have a plan—or you made one and shoved it in a drawerYou want to attract better clients (and stop shouting into the void)You’ll leave with simple frameworks, fresh ideas, and a clear understanding of where you’re wasting time—and where to focus instead.Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Feeling like your website is just... there? Not bringing in sales, not getting seen, not doing much at all? 😩 You're not alone.In this practical session, you'll discover what actually makes a website high-converting—and how to fix common issues that quietly scare off potential customers. Whether you’ve got a service-based business or an online shop, you’ll walk away knowing exactly what to tweak to get more leads (and more love) from your site.👉 Join our free live training every Tuesday from 6pm AESTRegister here: https://ezyurl.co/bosio📚 What You’ll Learn✔ Why your website has one job—and how to optimise it for lead generation✔ The race car analogy that simplifies website performance and SEO✔ Why email capture is more important than sales (yep, even for ecomm)✔ How to use blog content and category pages to improve search rankings✔ Creative ways to collect emails without discounts (no more bargain hunters!)✔ Why most product pages aren’t enough—and what to do instead✔ Website tips for psychotherapists and professionals in sensitive industries✔ Real examples of what works (and what doesn’t) on Shopify and service sites💡 Why It MattersA website is more than a digital business card—it’s your hardest working employee (if you build it right). But most small business sites miss the mark. This session shows you how to make simple changes that increase trust, collect more leads, and turn casual visitors into paying customers. You don’t need a fancy redesign—just a clear purpose, good structure, and a few smart tweaks.👉 Save your seat for the next live session: https://ezyurl.co/bosio⏱ High-Level Timestamps00:00 – Why surprises (like vague discounts) don’t work01:11 – Introduction to the Business Owners Smashing It Online series02:12 – Why every real business needs a website03:32 – The race car analogy: what makes websites win05:54 – Your website’s one job: collecting email addresses07:12 – Ecomm holiday sales: why Christmas Day, Boxing Day & New Year’s matter10:28 – Shopify store review: sustainable lifestyle & gifts13:33 – Why storytelling and transparency matter for brand connection15:56 – Claude Hopkins and the power of sharing your process18:18 – SEO struggles with Shopify and how blogs can help20:29 – How to boost your collection/category pages with useful content23:44 – Newsletter trick using other people’s content to drive traffic24:04 – How competitions can humanise your ecomm store25:36 – Why your email popup isn’t converting (and how to fix it)27:16 – List-building ideas beyond discounts (colouring comps, values-led events)30:21 – Service business site review: psychotherapist in NZ34:16 – Why your services page needs more than dot points37:10 – How to write for mobile browsers (hint: they scroll!)42:32 – Offering lead magnets as PDFs, even in sensitive industries🎙 About the SpeakerNick Cree is a digital strategist and founder of SmashGo, helping Aussie business owners grow their online presence with simple, practical tools that get results. He’s the host of the Business Owners Smashing It Online series and a firm believer in keeping marketing tech-friendly, jargon-free and focused on what really works.Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Getting found on Google can completely transform your business, but most people focus on the wrong things or miss simple strategies that work. In this episode of Business Owners Smashing It Online, Tim Button, a client attraction strategist, shares four practical ways to boost your Google visibility—even if you're not tech-savvy or don't have a huge budget.Tim walks through real-world examples, explains the key differences between Google and Facebook, and uncovers the hidden potential of Google My Business, local search directories, and SEO. You'll also hear tips on using reviews, building predictable marketing systems, and whether Google Ads are right for your business.If you want to attract more clients online and learn how Google can work for you, this session is packed with gold.🔔 Subscribe to the Business Owners Smashing It Online channel to get more practical online marketing strategies, digital tools, and expert interviews to help you grow your business.👉 Join us live every Tuesday: SmashGo Events👉 Watch more sessions: Business Owners Smashing It Online YouTube ChannelTimestamps:00:00 - The truth about Google Ads and Quality Scores00:24 - Why your website impacts your Google Ad costs01:18 - Welcome to Business Owners Smashing It Online02:24 - Introducing Tim Button, Client Attraction Strategist03:40 - How Tim’s side hustle became a business06:28 - The problem with relying on word of mouth07:42 - How Tim cold calls using the phone book08:46 - Why being visible on Google matters09:11 - Google vs Facebook: Key differences explained11:43 - The customer journey: From unaware to buyer12:57 - Targeting problem-aware vs solution-aware clients15:07 - When people start searching with high intent17:31 - Every business needs a unique strategy20:26 - How Google really works: Ads, Maps, Organic21:23 - Who should (and shouldn’t) use Google Ads23:58 - Why Google My Business is powerful for local businesses24:47 - How Google rewards active profiles26:20 - Case study: Butcher shop success with Google My Business28:04 - Why using all three Google layers gets results29:27 - Google My Business: How to protect and grow it31:21 - Why WordPress beats Wix, GoDaddy & Squarespace for SEO34:14 - Online directories: A shortcut to Google visibility36:00 - How retargeting ads keep you top of mind38:27 - When Facebook remarketing beats Google Ads40:22 - Google My Business for online businesses43:31 - Using AI to improve Facebook ad targeting46:00 - Marketing advice for niche service businesses50:46 - Importance of Facebook groups and reviews55:15 - Building a review process into your business57:36 - Can Google My Business work without a physical address?58:05 - How to approach culture consulting businesses1:00:04 - Should you target CEOs on Facebook or LinkedIn?1:01:45 - Final thoughts and key takeaways~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

If you’ve been thinking about starting a podcast but feel overwhelmed by the tech and where to begin, this session is for you!Karen O’Connor, host of the Menopause, Marriage and Motherhood podcast, shares her step-by-step roadmap to launching a successful podcast—even if you have no experience, fancy equipment, or tech skills. Learn what’s changed in podcasting, what tools you actually need, how to get guests, and how to build your audience quickly.Karen also introduces her Speak Up Collective—a brilliant podcasting collaboration that helps you grow faster by pooling audiences.💥 Whether you're launching in 30 days or planning to build a long-term podcast, this is packed with real-world advice and proven tools.⏱️ TIMESTAMPS00:00 – Podcasting Basics: Intro, Outro, and Finding Music01:49 – Introducing Guest Speaker: Karen O’Connor’s Podcasting Journey03:08 – Why Karen Started a Podcast and the Power of Sharing Stories04:14 – Karen’s Outdated Podcast Checklist: What’s Changed?06:09 – Defining Your Podcast Audience, Format, and Frequency08:08 – Naming Your Podcast and Designing Cover Art09:35 – Choosing a Hosting Platform: Podbean vs Anchor11:05 – Why You Need a Website for Facebook Ads12:10 – Recording on Zoom and Audio Tips: Using Crisp14:29 – Using Descript for Editing and Auphonic for Audio Polishing16:23 – Hardware: What You Really Need Now17:08 – Crafting a Memorable Intro and Outro18:35 – Managing Guests: Google Forms and Scheduling Tools20:46 – Why You Should Launch With Multiple Episodes22:43 – Promote Your Podcast Before You Launch23:28 – Tips for Recording Your First Episodes24:49 – Setting Up a Quiet Recording Space25:47 – Editing: It Doesn’t Need to Be Perfect27:03 – Writing Podcast Titles and Using SEO Tools Like Yoast28:11 – Launch Day: Stick to Your Date and Share Widely29:02 – Ideal Podcast Length: Solo vs. Guest Episodes30:46 – Use Podlink to Simplify Sharing Your Podcast33:02 – Tracking Analytics with Podbean and Podchaser34:45 – Karen’s Podcasting Collective: A New Way to Grow Faster37:29 – How the Speak Up Collective Works38:45 – Karen’s Podcasting Checklist and Website: speakupcollective.com39:06 – Live Podcasting: Benefits of Interaction and Global Reach44:31 – Follow-Up: Sharing Live Podcasting Options in Facebook Group45:07 – Facebook Groups for Finding Podcast Guests46:00 – Podcast Style: Conversations vs. Interviews46:24 – Audio Podcast vs. Video Podcast Strategy48:09 – Monetising Your Podcast: Sponsorships, Affiliates, Platforms49:12 – Minimum Podcast Length and What Works for You50:51 – Wrapping Up and Replay Information~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Feeling stuck with traditional marketing channels that are getting more expensive and less effective? In this session, Client Attraction Strategist Michael Dale reveals how undervalued platforms—especially TikTok can deliver serious results, even for small businesses. With zero ad spend, Michael built a following of 90,000 in 90 days. He shares how you can tap into TikTok’s organic reach to grow visibility, engagement, and trust—even if your audience is over 40.Join our free live training every Tuesday from 6–7:30pm AESTRegister here: https://ezyurl.co/bosioWhat You’ll Learn:How Michael grew from 0 to 90,000 TikTok followers in 90 daysWhy TikTok is ideal for undervalued organic attentionWhat makes content actually convert on social platformsThe six questions to ask before choosing any platformHow to turn TikTok watchers into buyers—without expensive adsPosting frequency, hashtags, and TikTok Lives: what really worksWhy trust in your product, brand, and platform drives conversionsHow to target older demographics effectively on TikTokWhy It MattersMost small businesses focus on Facebook or Instagram and overlook the real opportunities sitting in less crowded spaces. TikTok isn’t just for Gen Z anymore. With 1 billion global users and high daily engagement, it’s now a serious player for personal brands, ecommerce, and B2B too. This session shows you how to make it work—whether you're camera-shy, strapped for time, or unsure where to start.Save your seat for next week’s free session:https://ezyurl.co/bosioTimestamps:00:00 Why trust matters: product, brand, and platform01:24 Meet Michael Dale, founder of Vault Agency03:01 What is undervalued attention and how to spot it05:21 6-part marketing strategy overview09:14 What is marketing really about?11:01 Choosing the right marketing platform15:43 Top platforms ranked (TikTok, Pinterest, Instagram)17:17 Four core content strategies: organic, paid, outreach, service25:08 Why content is still king and how to stop the scroll28:52 TikTok masterclass: who it’s for, what to post, how often31:58 TikTok audience insights and engagement stats35:30 The six questions to ask before committing to TikTok39:12 Four TikTok content strategies: followers, engagement, traffic, sales44:01 The winning formula: 1–10 posts/day, lives, voice CTAs, hashtag layering51:14 Final tips: omnipresence, testing macro strategies, emotional triggers54:23 Michael’s app for freelancers & founders (launching December)56:14 Q&A with participantsAbout the Speaker:Michael Dale is the founder of Vault Agency and a marketing strategist who advises 7–10 figure businesses. Known for his organic growth success on TikTok, Michael now helps businesses tap into undervalued platforms to build visibility, trust, and conversions.~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Unlock the secrets to guaranteed entrepreneurial success! In this episode, guest expert Colleen Woodstock.Colleen shares 15 proven strategies you must know to thrive both online and offline. Whether you’re a startup founder, small business owner, or seasoned entrepreneur, you’ll discover actionable tips for systemizing your business, mastering sales and marketing, building strong relationships, and maximizing efficiency, even in uncertain times. Colleen draws on years of experience with top Australian businesses, sharing real-world examples and mindset shifts that work for any industry. Don’t miss her advice on overcoming challenges, finding your niche, and creating sustainable growth. 💡 Remember to subscribe for more business-boosting episodes! ~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Unlock powerful strategies from over a decade of online course and membership experience with LinkedIn expert Julie Mason! 🚀 In this episode, Julie reveals her top 10 lessons learned, including how to find your passion, research your market, identify your ideal client avatar, pre-sell your course, create an elevation plan, and price for value. Discover actionable tips for leveraging LinkedIn, boosting engagement, and choosing the best tools for course creation. Whether you’re new to online education or looking to scale, Julie’s real-world advice will help you avoid common mistakes and grow your business faster.👉 Want to join our webinars live? Register at ezyurl.co/bosio👍 Don’t forget to subscribe and hit the bell for more expert insights and business growth tips!Want weekly tips that will help support and grow your business? Join us every Tuesday night AEST 6pm - 7:30pmRegister here:👉 SmashGo.co/bosio

Feeling overwhelmed by SEO or think you need a flashy website to get found on Google? In this session, Nik Cree walks through a step-by-step approach that anyone can follow—even if you’re not tech-savvy and don’t have a website yet. Learn how to leverage free tools like Google Trends, Answer the Public, and Google My Business to build your authority and show up in search results fast.Join our free live training every Tuesday from 6–7:30pm AEST.Register here: https://ezyurl.co/bosioWhat you’ll learn:How to get found in Google search—even without a websiteA simple blog structure that brings in long-term trafficKeyword research tools that are actually free and effectiveThe blog-to-ebook strategy that boosts SEO and lead generationHow to repurpose one article into 10+ content piecesWays to piggyback off forums and blogs already ranking on page oneWhat to do with Google My Business, PlayBooks, and Google ImagesWhy longtail keywords lead to more sales-ready trafficA full content repurposing system anyone can followSEO hacks that don’t require any paid tools or tech skillsMost small business owners waste time guessing what to post online or relying on word-of-mouth. But Google search is still one of the most powerful ways to attract ready-to-buy customers. This training gives you a roadmap to start showing up in search results and becoming the trusted authority in your space—without needing to be an SEO expert or copywriter.Want more practical tips like these?Save your seat for the next live session: https://ezyurl.co/bosioTimestamps:00:00 What this session is about and why it matters01:23 Do you really need a website to get started?02:30 Understanding SEO: content vs technical07:15 Keyword research using predictive search08:59 Longtail keywords and buyer intent11:51 Using Google Trends to spot search opportunities14:42 Discovering ideas with Answer the Public18:32 Turning search questions into a full blog structure21:34 Internal linking strategy to build SEO authority25:49 How Google views copied vs original content29:16 On-page SEO checklist (H1 tags, alt text, captions)33:06 Sharing content on social, Google My Business, and more35:42 Why video helps you rank faster39:05 Turn your blog into an ebook, Slideshare, or podcast43:37 Piggyback SEO using forums and industry blogs45:51 Fully optimise your Google assets47:58 How Google Images helps with backlinks49:05 Using Google Merchant Center and PlayBooks50:23 Claim all your online profiles51:30 How to dominate search results over time52:46 Tools and next stepsNik Cree is the founder of SmashGo and host of the Business Owners Smashing It Online Show. He helps business owners grow their visibility online through smart SEO strategies, content repurposing, automation, and CRM systems like GoHighLevel.~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Feeling overwhelmed by Facebook’s new layout? You’re not alone—but you’re definitely in the right place. In this power-packed BOSIO session, Facebook strategist Chantal Gerardy walks you through the latest changes to Facebook’s business pages, groups, events, and profiles… and what they actually mean for you.Whether you're a coach, consultant, or creative business owner, you’ll discover how to:Set up your Facebook the right way (finally)Understand what’s changed and what to ignoreUse Facebook to get actual paying clients (without boosting posts)Avoid the costly mistakes that get business pages hijacked or hiddenSave hours each week and still grow your visibilityPlus, Chantal reveals the 16 biggest changes to the new look Facebook and what to do about each of them.~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: SmashGo.co/Bosio

Unlock the secrets to powerful storytelling in business with internationally renowned coach, author, and franchise leader Sharon Jurd! In this episode, Sharon breaks down her proven "Six Steps to Designing Your Story"—the exact framework she uses to help speakers, business owners, and entrepreneurs craft stories that captivate audiences and drive real action.Whether you're looking to grow your speaking business, connect with clients, or simply communicate your journey more effectively, Sharon shares practical tips from her own experience building HydroKleen into a global franchise across 44 countries. Learn how to set the scene, reveal your struggle, guide your audience through your search, highlight the pivotal shift, present your solution, and plant the seed that inspires action.If you've ever wondered how to structure your story, make your message memorable, or overcome the fear of sharing personal experiences, this episode is packed with actionable advice and real-life examples. Plus, Sharon answers live questions about building emotional connection, finding your story, and even how to "embiggen" your narrative for maximum impact!👉 Want to join our webinars live? Tuesdays 6pm - 7:30pm AEST Register now at ezyurl.co/bosio👍 Don’t forget to subscribe for more expert interviews and business growth tips!Want weekly tips that will help support and grow your business? Join us every Tuesday night AEST 6pm - 7:30pmRegister here:👉 ⁠SmashGo.co/bosio

✋ Hands up if this sounds familiar:You get paid, then poof... the money disappears.You’re scrambling to pay GST, super, and bills (again).You know you should be paying yourself... but when?If money stress is quietly chewing away at your business (and your sleep), then you’re gonna love this session.James Howlin from Cake Accounting is breaking down the DESSERT Cash Flow System — a super practical way to take control of your business finances, with bank accounts named after… dessert (yes, really).This isn’t some dry accountant talk. James mixes solid tax and finance know-how with good humour, real-world tips, and a cherry on top.You’ll learn:✅ Why your business needs six bank accounts (and how to use them without going bonkers)✅ How to stop your business gobbling all the cash before you pay yourself✅ What to do about tax, rainy days, and random bills that pop up✅ How to set it up in Xero or your accounting software (yep, it works)✅ The sneaky psychology behind spending — and how to outsmart yourself 😆This system works whether you're a solo flyer or managing a growing team. If you’ve ever worried “Can I actually afford this?”, James is here to help you know the answer.Meet Your Speaker: James HowlinJames is not your typical accountant. He’s a marketing-savvy numbers guy with a soft spot for spreadsheets and small businesses. As the founder of Cake Accounting on the Gold Coast, he helps business owners build profit-first businesses they actually enjoy running.He’s also a dad, coffee drinker, and someone who thinks managing money should be simple enough to do once a week. Yes please.Want the sweet stuff?Join us for this week’s BOSIO webinar and get the confidence to manage your money with way less stress (and a lot more clarity).You’ll leave with a system you can use straight away, even if you hate spreadsheets.Don't miss this one!High-Level Timestamps00:00 – Why this topic matters (and how cake is involved)01:56 – Meet James: Accountant, marketer & cake lover03:47 – Ground rules: This isn’t your usual finance talk05:18 – Business owners' biggest issue right now: Certainty09:22 – Why cash management is THE most important thing13:23 – The Scorpion & Frog story (aka don’t sabotage yourself)14:24 – Introducing the DESSERT Cash Flow System 18:09 – The 6 bank accounts you need (and what they’re for)24:48 – Why limiting spending *actually helps* you grow30:37 – What it *feels* like when this system is working32:03 – Step 1: How to open and name your accounts35:35 – Step 2: How to set your percentages41:13 – Step 3: How to transfer money weekly (with a spreadsheet)43:57 – Real-world examples + James’s personal results48:25 – What can trip you up during setup49:20 – How it connects with Xero (and yes, Zoho too)53:13 – Pricing for done-with-you or DIY helpWant weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

If you’re a business owner who’s still “thinking about doing video,” this session will give you the push you need — plus the how-to steps to actually do it.Carmel Murphy breaks down the 5 types of videos every business should be using right now to attract more of the right clients. You’ll also see real examples of how they work, and the tools she uses to make them fast — even if you're not a techie or hate being on camera.Whether you're selling services, courses, memberships, or products — you’ll walk away with ideas you can put into action today.What you’ll learn:The 5 video types that attract ideal clientsHow to create video content without being on cameraTips to write high-converting video scriptsAffordable tools to speed up video creationHow to tie your video into a smart marketing campaignWhy it matters:If you’re not using video, you’re leaving money on the table. It builds trust faster, boosts engagement, and helps people buy from you more confidently. And you don’t need fancy gear or big budgets to make it work.High-Level Timestamps00:00 – Intro & welcome from Nick00:42 – Meet Carmel Murphy03:06 – What we’ll cover tonight04:14 – Using video to build trust and grow your biz08:49 – Type 1: Problem-focused videos11:42 – Type 2: Desire-driven videos14:40 – Type 3: Answering common questions16:32 – Type 4: Story-based videos18:54 – Type 5: Behind-the-scenes content22:40 – Carmel shows 3 video examples28:17 – Live Q&A: tools, templates, real-world examples31:54 – Writing better video scripts (BLUF method)36:31 – How to repurpose blog/YT content into short videos43:32 – Live demo of InVideo47:43 – Final wrap-up + prize draw53:28 – Office Hours invite & what’s nextWant weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

If coming up with fresh content feels harder than catching a fly with chopsticks, this session is for you. Broden Johnson shows you how to plan out 365 days of social media content using free tools, simple frameworks, and a big dash of common sense. No fluff, no fancy software—just smart systems to save you hours.👉 Join our free live training every Tuesday from 6–7:30pm AEST.Register here: https://ezyurl.co/bosioWhat You’ll Learn:The easy way to map out a year’s worth of content using a spreadsheetHow to use "AnswerThePublic" to uncover what your audience is actually searching forWhy themes matter more than trendsA simple strategy to schedule content across Facebook, Instagram and LinkedInTools that save you hours each week (and don’t cost a cent)How to actually enjoy showing up onlineWhy It Matters:Most business owners hit a wall with social media. You know you need to post, but life gets in the way. Having a clear plan that speaks directly to your audience means less stress, more consistency, and way better results. When you know what to say, who you’re saying it to, and where to show up—your content finally starts working for you.High-Level Timestamps:00:00 – Welcome and Broden’s intro04:41 – Why you need to show up consistently online06:50 – Creating a content theme framework10:38 – How to turn one idea into a week’s worth of posts13:02 – Using AnswerThePublic to discover what your audience is searching for20:44 – Exporting results and filtering content ideas24:29 – Building your content calendar in Google Sheets30:18 – Scheduling tools: Buffer, Hootsuite, Later, etc.34:44 – How to define your niche and ideal client avatar40:34 – Choosing the right platforms: profile vs page vs group47:51 – Cross-posting vs original content on each platform50:33 – Facebook reach: what actually works now52:42 – Best scheduling tools and posting tips56:14 – Why image text matters for Facebook ads59:03 – Connecting Instagram to Facebook properly59:45 – Do you need organic posts if you run ads?1:01:23 – How often should you post?1:03:09 – Broden's free 7-day content offer + bonus links~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Struggling to get results from Facebook ads even after spending money? You’re not alone. In this session, Cham Tang reveals the proven shortcuts he discovered after managing over $1 million in Facebook ad spend. Whether you're new to ads or scaling your campaigns, this will show you what actually works — and what to avoid.Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosioWhat You’ll Learn:The five common Facebook ad mistakes that cost you moneyHow to make your ads “stop the scroll” without clickbaitWhy ad testing is broken — and what to do insteadHow to properly track and measure ad performanceThe structure Cham uses for scaling successful campaignsWhy It Matters:Small business owners waste thousands of dollars and hours trying to figure out Facebook ads alone. This session distills real-world lessons from $1 million in ad spend into clear, actionable strategies. You’ll walk away knowing exactly what to fix — and how to create ads that actually convert — without needing a full-time agency or marketing degree.Timestamps:00:00 Introduction by Nik Cree01:20 Cham Tang’s background and early lessons04:15 Why most people fail with Facebook ads06:40 The #1 mistake in ad strategy09:05 Understanding campaign objectives12:55 What’s changed in Facebook ads over the years15:00 How to test creatives the smart way18:30 Why tracking conversions matters more than ever22:45 The two key parts of a high-performing ad25:00 Examples of ad structures that work28:20 How much budget you really need31:15 Common myths about Facebook targeting34:00 Live Q&A with Cham Tang41:40 Final tips and wrap-up~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Content can attract your dream clients—or confuse them completely. If your posts, videos or emails aren't building the trust and traction you want, it’s probably not your offer—it’s your strategy. In this BOSIO session, Michael Harris walks you through a simple, powerful method to build a magnetic content strategy that gets results without adding complexity.Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosioWhat You’ll Learn:Why most content fails (and what to fix first)The 3 elements that make content attract and convertHow to build a strategy around clarity, consistency and charismaA 9-part method to evaluate any piece of content for impactHow to create content that actually earns trustAbout the Speaker:Michael Harris is a strategic brand and marketing expert with 25+ years’ experience helping founders simplify complex ideas into clear messaging that drives growth. He blends storytelling, UX, and content strategy to help small business owners connect more deeply with their audience.Why It Matters:Small business owners often feel pressure to post more, write more, and film more—without a clear plan or consistent voice. That leads to content fatigue, confusion, and missed opportunities. Michael’s framework gives you a practical way to refocus on what matters: meaningful, trust-building content that moves your business forward.Timestamps:00:00 Introduction & key content challenges03:40 Why content gets ignored08:10 The 3 keys: clarity, consistency, charisma13:55 What you're really selling (not features)18:30 Real business examples of strategic positioning25:26 The Axle Impact Method explained29:00 Purpose: Why this content exists30:12 Hierarchy: What gets seen first31:20 Consistency: Across design, timing, voice32:45 Clarity: Remove what's not needed34:02 Personality: Bring your brand to life35:44 Awareness: Who’s seeing it and where37:12 Measurability: What success looks like39:40 Connection: Make it personal42:10 Trust: Deliver on your message44:45 How to rate and improve your own content46:10 Tools and next steps for your content strategy~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

You’re spending hours each week on repetitive tasks, buried in admin, and missing time for growth or freedom. This session with automation expert Jimmy Rose shows you exactly how to systemise your business, automate tasks, and win back your time — without adding complexity.What You’ll Learn:How to map and document repeatable business processesWhat tools you can use to automate tasks across your businessA simple framework for choosing what to automate firstReal-world automations you can model for client onboarding, emails, content, and moreThe easiest way to start using Zapier and smart integrations todayWhy It Matters:Most small business owners are stuck doing everything themselves. This session gives you the tools and strategy to scale operations without hiring more staff or working longer hours. Automating tasks can free up hours each week — time that can go back into sales, strategy, or rest.About the Speaker:Jimmy Rose is the co-founder of Content Snare and a leading expert in business automation. Through his training and tools, Jimmy helps digital businesses eliminate manual work, streamline processes, and create more time for what matters.Timestamps:00:00 Why automation matters01:57 Meet Jimmy Rose05:24 The real goal of automation07:35 Why documenting your process is the first step10:33 Tools for documenting your processes13:55 What tasks to automate first18:07 What tools to use (Zapier, Make, Pabbly)22:12 Zapier walkthrough: onboarding sequence28:12 Automating recurring weekly emails32:38 RSS + Zapier for newsletter content36:35 Automation ideas for content workflows40:28 Pitfalls and best practices45:08 Feedly + Zapier demo47:07 How Jimmy automates his own newsletter~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

If you're a business owner over 50 and wondering how social media actually drives return on investment (without the jargon and confusion), this session is your shortcut. Sophia Choi from Attention Experts unpacks how to make sense of your numbers, what really works on Facebook and Instagram, and how to stop wasting time on things that don’t lead to sales. No fluff, just practical advice you can use right away.Timestamps0:00 Introduction0:05 Key Strategies10:52 Outcome11:22 Social Media Trends30:17 Social Media Marketing Formula32:59 How to build great brand value39:02 How to Build Brand Value40:59 How to Build Engagement52:25 Content Calendar📚 What You’ll Learn:* Why “likes” and “followers” don’t equal sales—and what to measure instead* How to tell better business stories that actually lead to engagement* The ideal posting frequency to stay visible without annoying people* A simple hack to track LinkedIn traffic without spending big on ads* The easiest way to build a content calendar—even if you’re not a “marketing person”👉 Remember to hit subscribe for more weekly digital tips that make business life easier, especially if tech isn’t your strong suit.Have a question? Drop it in the comments, we're here to help.~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠

Want to turn your social media posts into paying customers, without sounding salesy or pushy?In this engaging masterclass, sales coach Trevor Russell reveals how to take everyday social media activity and transform it into real business. You’ll learn how to start meaningful conversations, overcome fear, and confidently convert your audience into happy buying customers—no sleazy sales tactics required.🎯 Timestamps & Highlights:00:00 – Welcome & intro with Trevor Russell03:08 – Breathwork exercise to get focused and present05:17 – Why this topic matters: You’re not alone in struggling with sales online07:08 – Trevor’s background: From graphic designer to nightclub runner to top mortgage broker11:21 – Are you in the right room? Let’s talk about sales blocks and client attraction15:43 – The 3 ‘ponds’ of client attraction and why social media is key18:24 – The truth about fear: the #1 sales killer22:40 – Your Titanic moment: You don’t need to turn it all at once27:28 – The "Dinner Theory": Nobody’s thinking about you, just do the thing29:49 – Reframing outreach as an adventure, not a task32:42 – Why you only need a 30% improvement to transform your results37:03 – Want more clients? Get your line in the water and go fishing41:32 – Case study: What happens when you message people with intention46:23 – Simple message script to open doors (and hearts)53:14 – Real client win from one DM consult, connect, convert57:20 – “Funny you called…” How to reach out with authenticity1:01:38 – Business-to-business tip: The power of a simple, intentional call1:04:10 – Why some succeed without ads and others struggle1:06:05 – The “Convert to Client” process: Be the doctor, not the pusher1:10:21 – Get Trevor’s book + exclusive training offer1:12:45 – Giveaway time! Spin-the-wheel fun and final thoughts1:17:45 – Wrap-up + invite to Office Hours Q&A sessionThis isn’t hype, it’s a practical and mindset-shifting workshop for anyone who wants to grow their business organically, with confidence.👇 Watch now, leave a comment, and subscribe for more ways to grow your business online—without the overwhelm.~\"-"/~Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠#salescoach #socialmediastrategy #leadgeneration #businesstips #smallbusinesstips #entrepreneurmindset #organicmarketing #trevorrussell #smashgo #bosio