Episode 14: Bharat Kalia, Lifelong Online

Direct to a Billion Consumers

11-08-2021 • 19 mins

“The customer service agent went out of the prescribed script and said we’ll fix your gas stove by tonight but till then, I’ve ordered you Domino’s pizza”. In this episode, join Arjun as he talks to Bharat Kalia. Hear Bharat’s story of leaving a consulting job at Bain and starting a brand creating products for the home & kitchen to enrich the daily lives of modern consumers. Bharat talks about getting into a seemingly difficult category and capturing market share by simply creating better products. Learn specifically about tracking data trends as Bharat reveals the secret sauce behind how Lifelong decides which products to launch.