This month on Making Cents, Bill Zirzow reconnects with Jared Bates, now a key figure at Bill Harris. Jared reflects on his journey from Town Money Saver to running video marketing for the dealership, and how his Lucas football documentaries gained unexpected recognition. The conversation dives into the power of authenticity in marketing, showing how spontaneous, real-life moments often resonate more with audiences than heavily produced content. Jared also shares insights on building strong connections with your team and community, offering valuable lessons for creatives and marketers alike.
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