Marketing is an important part of any successful retail business. But why are we marketing?? There are 3 reasons, and they all start - and end- with our customers.

1) To increase customers
2) To increase the frequency of purchase
3) To increase the amount of purchase

In this episode we take a broad level look at these three reasons and discover that the customers we already have are the most valuable! This kicks off a series on customer experience and retention.  What can your flower shop do to create loyal fans? We'll be exploring that in the next few episodes.

Action Step: Conduct a customer survey.
Follow this link to grab your FREE Google form template ----> https://www.facebook.com/PetalsAndProfit