Instagram Stories Ads or Feed Ads: Which is Better?

Social Media Lab

02-02-2021 • 13 mins

In the past three years, Instagram has undergone many changes, adding features such as Reels and IGTV. Plus, Stories are even more popular today than three years ago. So, we felt it was time to test again to see if anything has changed on Instagram ads. We formed a hypothesis based on our previous study. Hypothesis: Instagram Story ads produce more clicks and a lower CPC than Instagram feed ads.