Growing a large following on social media isn't hard -- but you do want to be strategic if you want to attract followers who will do business with you. Today we sat down with social media expert and REEL Broker agent, Jason Cassity of The Cassity Team, to talk social media strategy. Find out how to cultivate a following of hyper-local fans who are ideal customers for your real estate business. About Jason Cassity Jason started in the real estate business as an intern, helping a successful broker write SEO rich blogs about San Diego. Thinking back on that time, he says, “how serendipitous is it that I found him, versus the tens of thousands of other agents who would’ve just had me call FSBOs, hold open houses, or do floor time. I reflect on how important your environment is to your growth and success. Because I liked blogging, website building, marketing/SEO… that first indie brokerage was the PERFECT place for me to begin my career." Connect with Seth Struiksma Website: The One GroupInstagram: @seth_struiksma   Show produced by the Marketing Nerd Agency

As a real estate agent, what social media platform should you focus your efforts on? Or should you even waste your time creating and posting content? We sat down with Jason Cassity from The Cassity Team in San Diego, a top REAL Broker agency in the country, to talk about his success with social media for growing his business. About Jason Cassity Jason started in the real estate business as an intern, helping a successful broker write SEO rich blogs about San Diego. Thinking back on that time, he says, “how serendipitous is it that I found him, versus the tens of thousands of other agents who would’ve just had me call FSBOs, hold open houses, or do floor time. I reflect on how important your environment is to your growth and success. Because I liked blogging, website building, marketing/SEO… that first indie brokerage was the PERFECT place for me to begin my career." Connect with Seth Struiksma Website: The One GroupInstagram: @seth_struiksma

When is the right time to sell your real estate assets? Find out the answer as we dive into this tricky topic and chat about how to evaluate your investment portfolio, spot the right moment to sell a property, and reinvest that capital for better returns. Plus, we'll share tips on turning existing equity into larger profits and why holding onto every property might not always be the best move.   Key takeaways to listen for The importance of evaluating whether to keep or sell your properties Best time to sell a property, and the benefits of freeing up equity A personal example of owning a property with substantial equity  Cash Flow vs. Equity: Which option better suits your financial objectives? How to make strategic decision-making in real estate    CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

Today, we have Matt Davies, a real estate maven who's gone from REALTOR® to developer. We'll dive into the nitty-gritty of real estate development, decode the world of ADUs, and chat about how to make money while making a difference in community building. Stick around for some real talk on making spaces that matter.   Key takeaways to listen for Matt’s initial journey into real estate investment and development A step-by-step guide for beginners in real estate housing The challenges and victories that come with property development  Effective project management strategies for real estate development Accessory Dwelling Unit (ADU) development and the future of housing   Resources Canter Real Estate Group Compass Real Estate Willis Allen Real Estate   About Matt Davies Matt Davies is a seasoned residential property developer with a rich background as a real estate agent and Realtor®. His philosophy centers on the belief that real estate transactions are pivotal, life-changing events demanding exceptional and personalized service. Matt and his team of experienced professionals are committed to forging strong relationships with clients, tirelessly working to achieve their real estate aspirations. Recognized as industry leaders, they continuously pursue excellence in research, innovation, and consumer education. Matt's expertise makes him a reliable guide through the complexities of real estate, offering timely, invaluable insights and advice. This dedication ensures Matt is a trusted resource in the real estate industry.   Connect with Matt Website: Matt Davies YouTube: Matt Davies   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

Dive into San Diego's Airbnb scene! Uncover the current state of the Airbnb market and discover pro hacks to make your listing a guest magnet. Make informed investment decisions as we explore the potential of San Diego's Airbnb market when you tune in.   Key takeaways to listen for What are the 4 tiers of Airbnb licensing in San Diego? Factors affecting the decline in Airbnb bookings Tips to make your Airbnb standout Predictions on the 2024 San Diego Airbnb market   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

Confidently navigate the promising landscape of house flipping as we equip you with the building blocks to identify profitable properties and secure funding. Plus, we’ll share insider insights on the competitive market of San Diego, so tune in!   Key takeaways to listen for A fundamental component of real estate investing Essential criteria for identifying your first flipping deal Strategic ways to finance fix and flip investments   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

In this last part of this series with Sean Purcell, we’ll tackle the importance of embracing innovative technologies for agents looking to stay ahead of the curve. Embrace change and leverage technology to fuel success by tuning in!   Key takeaways to listen for Compass’s innovative technology and tools for real estate professionals The importance of having the right data to increase your conversion rates Challenges of reaching out to potential clients with limited contact information and how to solve them   Resources ChatGPT BeenVerified   About Sean Purcell Sean comes from a small town just outside of San Diego, a place that instilled in him the values of community and simplicity. His journey continued at Princeton University, where he chose to major in Psychology. Over the past thirty years, he has worn multiple professional hats, and each has led him back to his one true passion: coaching. For more than a decade, Sean dedicated himself to helping individuals from all walks of life pursue their unique path to success. He had the honor of managing/coaching over 200 agents for Compass as well as coaching agents nationwide for Tom Ferry Inc. Every day, he relies on what he has learned and continues learning, excited by the opportunities that surround him. Sean’s mission is straightforward yet profound: To positively impact the life and life energy of as many people as possible. He brings a rich blend of academic, sporting, financial, and real-world wisdom to the table, all delivered with warmth and commitment. He has one goal for everyone he coaches: To live a life of personal greatness.   Connect with Sean  Website: Compass Real Estate YouTube: IMPACT COACHING with Sean Purcell Instagram: @impactbysean   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

Dive in as we continue to have an insightful discussion with Sean Purcell about methods that guarantee success amidst changing real estate landscapes and market dynamics. Gain valuable strategies, techniques, and approaches that stand the test of time in navigating the market and help real estate agents achieve success in their careers.   Key takeaways to listen for The importance of setting up a CRM and nurturing personal connections How to handle the fear of rejection in real estate A classic yet effective method for building rapport and generating leads Valuable strategy for nurturing relationships with local businesses About Sean Purcell Sean comes from a small town just outside of San Diego, a place that instilled in him the values of community and simplicity. His journey continued at Princeton University, where he chose to major in Psychology. Over the past thirty years, he has worn multiple professional hats, and each has led him back to his one true passion: coaching. For more than a decade, Sean dedicated himself to helping individuals from all walks of life pursue their unique path to success. He had the honor of managing/coaching over 200 agents for Compass as well as coaching agents nationwide for Tom Ferry Inc. Every day, he relies on what he has learned and continues learning, excited by the opportunities that surround him. Sean’s mission is straightforward yet profound: To positively impact the life and life energy of as many people as possible. He brings a rich blend of academic, sporting, financial, and real-world wisdom to the table, all delivered with warmth and commitment. He has one goal for everyone he coaches: To live a life of personal greatness.   Connect with Sean  Website: Compass Real Estate YouTube: IMPACT COACHING with Sean Purcell Instagram: @impactbysean   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

In this episode, we invited Sean Purcell to dive deep into the crucial elements of success within this dynamic field. Keep tuning in as he provides valuable insights and strategies to help agents make the most of these opportunities and navigate the ever-evolving real estate landscape.   Key takeaways to listen for How agents can capitalize on the emerging opportunities in real estate Helpful tips for real agents to stay on track of their goals for the year The importance of authenticity in the real estate industry Effective marketing strategies for higher conversion rates   About Sean Purcell Sean comes from a small town just outside of San Diego, a place that instilled in him the values of community and simplicity. His journey continued at Princeton University, where he chose to major in Psychology. Over the past thirty years, he has worn multiple professional hats, and each has led him back to his one true passion: coaching. For more than a decade, Sean dedicated himself to helping individuals from all walks of life pursue their unique path to success. He had the honor of managing/coaching over 200 agents for Compass as well as coaching agents nationwide for Tom Ferry Inc. Every day, he relies on what he has learned and continues learning, excited by the opportunities that surround him. Sean’s mission is straightforward yet profound: To positively impact the life and life energy of as many people as possible. He brings a rich blend of academic, sporting, financial, and real-world wisdom to the table, all delivered with warmth and commitment. He has one goal for everyone he coaches: To live a life of personal greatness.   Connect with Sean  Website: Compass Real Estate YouTube: IMPACT COACHING with Sean Purcell Instagram: @impactbysean   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma LinkedIn: Seth Struiksma

Uncover the power of architectural design in real estate and gain insights into the art of innovative design to set your property apart in a competitive market. Don't miss this chance to enhance your understanding of the game-changing impact of thoughtful design with Josh Nunnally!   Key takeaways to listen for Initial things to consider when designing an apartment Landscaping and outdoor entertainment ideas for apartment complexes What are the current apartment design trends in 2024? A quick run-through of the process and timeline when working with architects   Resources Airbnb Pinterest   About Josh Nunnally Josh is an architectural and interior designer at Stephen Dalton Architects in Solana Beach, California. He obtained his Bachelor’s degree in Architecture at the New School of Architecture and Design and his Associate of Arts degree from Fresno City College.   Connect with Josh LinkedIn: Joshua Nunnally   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

In this episode, we’ll dive deep into the intricacies of the San Diego real estate market. Stay tuned as we share valuable insights into the trends, challenges, and strategies so you can make informed investment decisions this 2024.   Key takeaways to listen for 2023 real estate trends and their impact on real estate investors now Practical advice for buyers in the current real estate market Strategies to effectively navigate volatile RE markets   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma LinkedIn: Seth Struiksma   Hashtags: #WhatstheDeal #SethStruiksma #SamWatkins #SanDiegoRealEstate #RealEstateTrends #HomebuyingStrategies #RealEstateInsights #MarketAnalysis #PropertyInvestment #InterestRates #HousingMarket2024 #RealEstate #Investment #RealEstateInvesting #InvestingInSanDiego #RealEstateTips #Homeownership #RealEstateTeam #BuyersAdvice #PropertyAppreciation #HousingMarketUpdate #CosmeticRehab #SuccessInRealEstate #SanDiegoLiving #RealEstateProperty #InvestmentProperty #RealEstateEquity #InvestmentStrategies #Investors #HomeBuyer

Press play to hear an insightful chat with Erica and Raf Ramon about the world of short-term rental investing. Together, we'll unravel the secrets and explore the vast opportunities within this realm. So tune in and learn how this dynamic duo makes the business engaging and accessible for anyone interested in its potential!   Key takeaways to listen for Strategies for choosing the best cities for short-term rental property investment How and why you need to make your Airbnb rental stand out Practical and financial tips for acquiring short-term rental properties Metrics to consider before picking a market and asset to invest in Perks of automating your short-term rental business operations   Resources Airbnb Comic-Con.org AirDNA Target   About Erica and Raf Ramon Erica Daily Ramon has been successfully running Airbnb properties since 2019. She manages the renovations and does a lot of DIY to get units ready for rentals. She also started a BNB School where she teaches other people how to run a successful business.   Rafael Ramon, Erica’s husband, is a licensed chiropractor in California. He and Erica run their Airbnb businesses together.   Connect with Erica and Raf Website: BNB School Instagram: @ericaramondaily   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma LinkedIn: Seth Struiksma

If you're ready to take actionable steps toward personal development, this is the episode for you! Press play and discover the secrets to living a fulfilling and intentional life with Austin Santee as he offers insights on how you can unlock the unlimited possibilities seated within you right now.   Key takeaways to listen for What is online fitness coaching, and how does it work? Different ways to achieve holistic wellness and self-confidence The power of aligning what you do with your core values and goals Things you need to know to foster healthy relationships and friendships Why it’s important to reframe breakups positively   About Austin Santee Passion for positive change and improvement is what drives Austin Santee to help others in the way he does. His early passion for sports initially led him down a path of physical achievement through competition. But he discovered that metals and awards don’t fix what’s broken on the inside. Today, Austin is obtaining his Ph.D. in psychology to provide a fully-rounded coaching experience for those who are also passionate about success.   Connect with Austin Website: Austin Santee LinkedIn: Austin Santee - Mental Health and Fitness Coach - Tribe Coaching Instagram: @austinsantee   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma LinkedIn: Seth Struiksma

Whether you're a new or experienced investor, this episode offers essential tips for your RE journey. Gain valuable insights into the influence of authenticity and networking on reshaping your career by tuning in. Press that play button now!   Key takeaways to listen for The importance of authenticity in the real estate industry Why you need to be proactive in building connections in real estate Unexpected but effective ways you can find prospective clients   Resources Fresh Friday Episodes    About Esteban Valenzuela In just two years, Esteban has sold more than $11 million in San Diego real estate, including multi-million dollar deals in top communities like Mission Beach. His success is an attribute of his people-first approach to business. “A person’s home is the most expensive and important they will ever own. So it’s critical to honor that and serve people with integrity and a strong work ethic.”   At The One Group, Esteban is helping to educate millennials and other new homeowners about getting into the market and even real estate investing. In 2022, he and a friend came together to purchase their first investment property before the age of 26. “It’s always been a dream of mine to renovate my own property. I’m excited for what’s to come next and to share the experience online for others to learn from.”   Connect with Esteban Website: The One Group LinkedIn: Esteban Valenzuela Instagram: @esteban.valenz/   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

Let’s continue our conversation with Whitney Solomon as we dive deeper into interior design, common dos and don’ts when designing a home, and more! So be sure to tune in, and don’t miss a second of this episode.   Key takeaways to listen for Most common design mistakes you should avoid Whitney’s approach to working with clients Essential elements of creating an inviting rental space Why you should have long-term goals for your business   Resource Pinterest   About Whitney Solomon Whitney is the head honcho of Whit at Home, a full-service Interior Design studio. She started Whit at Home for one simple reason - to create beautiful spaces that feel like home & to have fun along the way. Because without fun, what’s the point? She loves design, but even more than design, she loves people. They are on a mission to help each client create a space that reflects their personal style, not hers. Each space is curated with them in mind, so no two spaces look alike. From mid-century and clean to traditional and beachy, they love it all.    Connect with Whitney  Website: Whit at Home  Instagram: @whitparrott   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

Discover the art of turning a house into a place that radiates the feeling of home in today's episode with Whitney Solomon as we delve into the world of interior design. Learn how to make your dream home a reality when you press the play button!   Key takeaways to listen for The process of hiring an interior designer Why it’s better to hire an interior designer to design your home How interior designers create a sustainable budget plan for a project   Resources The Home Depot OfferUp Amazon.com Target CB2 West Elm   About Whitney Solomon Whitney is the head honcho of Whit at Home, a full-service Interior Design studio. She started Whit at Home for one simple reason - to create beautiful spaces that feel like home & to have fun along the way. Because without fun, what’s the point? She loves design, but even more than design, she loves people. They are on a mission to help each client create a space that reflects their personal style, not hers. Each space is curated with them in mind, so no two spaces look alike. From mid-century and clean to traditional and beachy, they love it all.    Connect with Whitney  Website: Whit at Home  Instagram: @whitparrott   CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me LinkedIn: Seth Struiksma | Sam Watkins

Fresh Ideas in Real Estate! Diving Deep into Marketing, Design, Home Renovations, and Business Development - from a Tech-Savy Millennial's Perspective.   What's the deal with all those old school real estate agents teaching outdated marketing techniques and living in the past?  Welcome to something completely fresh, different, and FUN! This show is about doing things our way - and building a real estate career that is successful, meaningful, balanced, and enjoyable. Because the fastest way to a financially fufilling life where you can create meanigful experiences and genuine connections, is through real estate. So let's have a blast doing that! But this show isn't all business. We'll go beyond real estate. Sure we'll talk about business, marketing, lifestyle, design & renovation…. but also about things like holistic health, travel, philanthropy, and everything that makes for an incredibly fun life. About Seth Struiksma Seth is a successful millennial realtor, investor, developer, and house music DJ who's obsessed with living his best life. Founder of The One Group Real Estate team in San Diego, California this dynamic team of millennial realtors, who are powred by Compass, have been growing their multi-million dollar company by helping great people in San Diego find the ONE place that feels like home. Named one of the Top 1% of large real estate teams throughout California in 2022, The One Group helps people find their first home, their investment property, and their forever home.   CONNECT WITH US   1) FOLLOW SETH ON INSTAGRAM Follow Seth's real-life adventures in business, in music, and in life with his friends by following him on Instagram @seth_struiksma   2) SUBSCRIBE TO OUR AWARD-WINNING NEWSLETTER Get a weekly dose of feel-good news every Friday with The One Group newsletter - where we celebrate the stories of new home owners, follow cool renovation projects, check out innovative home trends, and vibe with local businesses that are fun and crushing it. Get on the list at https://theonegroupsd.com/newsletter/   3) TALK REAL ESTATE WITH US No matter if you're a first-time home buyer, seasoned investor, or out-of-town realtor with a referral, we're ready to listen and learn about your unique situation. Together, we'll put together a home plan that meets your finances and your lifestyle. Visit us online at https://TheOneGroupSD.com/   #What’stheDeal #SethStruiksma #realestate #realestateblog #sandiego #sandiegorealtor #compass #compassagent #realestatemarketing #marketing #homerenovations