Launch an ABM Campaign in 1 Day, with MJ Peters

B2B Growth

27-02-2023 • 41 mins

In this episode, Benji talks to MJ Peters, VP of Marketing at CoLab. Recently MJ challenged her team to craft and launch an ABM campaign in 1 day, we break that down in this episode. Also discussed, her perception of media brands vs. brand marketing and how you can win with either.