This is part 1 of our 2-part series with Jeanne DeWitt, Head of North America revenue and Growth at Stripe.

Welcome to Ground Truth by Dogpatch Advisors, a podcast about company builders, leadership, and how operators use data to build the future of sales. Ground Truth is hosted by Mercy Bell alongside Kyle Williams and Ben Salzman. To learn more, check out www.groundtruthpod.com for other Ground Truth episodes and a deeper dive into each story.

In this episode, we talk to Jeanne DeWitt, Head of North America Revenue and Growth at the big-tech online payments company, Stripe. Starting her career back in 2005 cold calling prospects with a phone book, Jeanne has come a long way since then, developing her skillset with tech startups like Google and Dialpad. During her time at Stripe, she has developed a sales framework using a groundbreaking data-driven approach to feed its outbound strategy as well as its content. Learn all about Jeanne’s success story in Google and how it helped her plant the seeds and inklings that inspired her to build the game-changing market machine at Stripe.

Podcast Summary:

2:18 - How Jeanne’s father played a huge influence upon her to go into tech and the trip to Napa that changed her life.

04:28 - How she went from a sales rep at a small firm to landing a job at a yet-to-IPO search startup called Google.

06:24 - What working on the early Gmail team taught Jeanne about effectiveness and influencing people in product and engineering.

10:09 - Jeanne’s ultimate career goal, getting an MBA at Stanford, and returning to work on the G Suite.

14:47 - A new challenge for Jeanne: moving to Sydney and growing revenues for Google’s Asia Pacific exploding region.

17:17 - Going back to Google’s headquarters, heading up sales in America and rethinking the company’s sales model.

18:43 - Leaving Google and pursuing Jeanne’s new long-term goal as the CRO of a young company, now known as Dialpad.

20:11 - What it’s like to not work at Google, and entering Stripe in 2016 to build its go-to-market machine.

Listen to part 2 of the series and figure out how Stripe blends business with data science.

This podcast is made possible by Clearbit. To learn more go to clearbit.com

Credits

Ground Truth is a production of Dogpatch Advisors. This episode was written by Jack Buehrer from Campfire Labs, sound engineering and studio space provided by TJ Bonaventura and Julian Lewis from StudioPod, editing and mixing by Jorge Gonzalez from Nodalab, video production by Nick Shaheen from Above Treeline Studios and cover art by Eric Miller.