Most bowling centers waste thousands of dollars in marketing every year because they do what just about every other business owner does – shotgun marketing.

In episode #3, host Mark Bares shares his process that will transform the way you create leagues, promotions, and marketing. You’ll discover how to laser focus on who you want as a customer and create offers that they simply can’t resist.

IN THIS EPISODE YOU’LL LEARN:

• [01:15] Who your customers are is a choice. Why not choose the most profitable customers?
• [01:42] What hunting has to do with the bowling business
• [04:20] Why you must start with the who
• [06:29] Can you have more than one who
• [07:31] What are you going to sell to your newly discovered who?
• [08:35] You don’t need to discount to get people to buy
• [11:00] The best way to reach your who
• [12:41] Mark’s secret formula for creating profitable promotions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• GrowBowling365.com
• Mark’s Summer BowlPass program

Thanks so much for joining me this week. Want to subscribe to the Grow Bowling 365 podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave a review!