Riley Goodman, Co-Founder of Strideline Socks, joins the podcast this week to chat through how Marshawn Lynch wore Strideline Socks in game, the secret to comfy socks, how to successfully run a startup, and much more.

1:37 Introductions

3:08 Why socks?

5:15 What was the hardest part of starting the business?

8:13 What’s the secret of such a comfortable sock?

12:56 How did you feel when Marshawn Lynch wore your socks?

15:20 What’s been your favorite moment in the brand’s life?

17:08 How important are socks to the everyday consumer?

19:09 What kind of socks and shoes pair best together?

21:33 Any advice for those thinking of starting a company with something they are passionate about?