How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients as your competition while keeping your business running smoothly and as stress-free as possible. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows you how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching here If you want your personal training business to be ready to launch and not get knocked out of the sky mid-flight, this episode is for you! *** 📩 Download a FREE step-by-step guide on how to get infinite referrals ♣️ Join the Best HIT Business Membership Here *** 📈 Apply for 1-on-1 HIT Business Coaching With Million-Dollar Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the inspiration behind the new Mike Mentzer course at HITuni. We go into the challenges of editing extensive and insightful conversations from John's immense personal archive of Mentzer media, anecdotes about Mike, and the philosophical impact on his training and outlook on life. We also talk about how ahead of his time Mike truly was, as well as his thoughts on individualized approaches to strength training and the role of recovery time between workouts. Check out John Little's Mike Mentzer course on HITuni here (Use Code HIB10 for 10% off) If you want to know the truth about Mike Mentzer, his legacy, and his immense impact on strength training that surprisingly many get wrong, don't miss this episode! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?   Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields.   Patty is a Master-Level Personal Trainer, Certified Conditioning Specialist, and Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation with over 25 years of experience in helping people get in the best shape of their life.   In this episode, we talk about the importance of understanding and recognizing the signs of impaired musculature and how these can impact your client's physical abilities and increase the potential for injury. Patty provides practical tips for assessing clients and modifying exercises that can alleviate pain and improve mobility. She also discusses the critical role of communication between trainers and clients in managing expectations and making sure they can see and feel progress.   If you want to expand your knowledge on integrating HIT with physiotherapy-style practices to help your clients avoid aggravating injuries and go beyond their limitations, then this episode is a must-listen.   *** 📩 Get a FREE detailed guide on getting INFINITE referrals here ♣️ Join the Best HIT Business Membership here *** 📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua here If you're looking to maximize your social media presence so you can attract more potential clients for your HIT business, don't miss this one! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse. If you've ever thought about discounts or felt the pressure to offer these, this episode is for you! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results here and book a FREE, no-obligation business call now! This is another one of our longer episodes, but if you really want to have a good time starting and running your own HIT business, you'll want to listen to this! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** ⚡Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua  *** 🎬 For the complete show notes, links, and resources, click here

Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. Pete's “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — see the results here and book a FREE, no-obligation business call now. This is one of our longer episodes, and we really dive into the whys and hows that any strength trainer – whether you do HIT or not – can benefit from, especially if you want to give your clients the best possible training experience — this episode is a must-listen. *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same?   Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world.  In this episode, we talk about Robert's HIT journey, the differences between old-school and modern-day HIT trainers, how strength training education has changed over the decades, and he offers incredibly valuable insights for both seasoned professionals and aspiring personal trainers looking to give their clients the best of themselves and their personal training services. If you want to build your HIT business and give both your strength training clients and your trainers the best ways to progress, this episode is a must-listen.   *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?   Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   If you want to get the most out of your strength training business and turn your lukewarm prospects into lifelong clients, you don’t want to miss this episode!   *** 📈 Get Exclusive, 1-on-1 HIT Business Coaching from Pete Cerqua — book a FREE, no-obligation business call now! ♣️ Join the Best HIT Business Membership Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here

Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?   Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.   In this episode, we talk about the potential impact of Dr. MacMillan's eccentric training method on muscle growth and athletic performance, applications in powerlifting, sports, and elderly care, and the use of advanced programs and artificial intelligence in the future of his project. We also touched on the the potential of eccentric training to correct genetic limitations for muscle growth, and the structural and physiological adaptations associated with eccentric training. If you want to see what could possibly be the next greatest innovation in strength training after the advent of Nautilus back in the 1970s, this episode is for you.   *** 📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua ♣️ Join the BEST HIT Business Membership Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here

What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out?   John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones!   In this episode, John talks about why you should care about how your work day is structured, the maximum amount of productivity you can actually squeeze out of it (according to science), how you can optimize everything in your fitness business for the best balance of profit, making your clients happy, and keeping your trainers – and yourself – working and living life to the fullest.   If you like profit but hate burnout, don’t miss this episode!   *** 📈 Get a FREE, no-obligation HIT Business Coaching Call with Pete Cerqua NOW ♣️ Waitlists not your style? Join the HIT Business Membership Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here

Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget?   Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more!   If you’re starting a new fitness business or you’re keen on what the future of HIT machines look like, don’t miss this episode!   *** 📈 Jump-start your HIT Business with 1-on-1 Coaching from Million-Dollar Trainer Pete Cerqua ♣️ Join the Best HIT Business Membership Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here

Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money?   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   In this episode, Pete gives it to his skeptics straight and he tells you exactly what he can do for you, how he’s made himself and the people he’s coached successful, and what to expect on your road to being truly successful as a fitness business owner.   If you love helping people get fitter and stronger while making money at the same time, you’ll want to tune in to this episode!   *** 📈 Get POWERFUL HIT Business Coaching from Pete Cerqua ♣️ Join the Best HIT Business Community Here *** 📩 Get a FREE Guide to Getting Infinite Referrals *** 🎬 For the complete show notes, links, and resources, click here

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?   ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now.    We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart decisions at a high level, frameworks for franchising, and even building their own tech-driven HIT equipment.   If you want to know what it takes to grow fast and scale your fitness business the right way, this episode is for you.   *** 📈 Supercharge Your Strength Training Business with Powerful, 1-on-1 HIT Coaching HERE  🏛️ Don’t like waitlists? Join the best HIT Business Community Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here

What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)?   Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities.   Bill is an ACE-certified health coach, Senior Fitness Specialist, and owner of Optimal Exercise in Cranbury, New Jersey, and has certifications in Functional Anatomy, Functional Fitness, and Orthopaedic Exercise. He has been training people since 1983, and he is also the author of Congruent Exercise, Moment Arm Exercise, and Joint-Friendly Fitness: Your Guide to the Optimal Exercise Program.   In this episode, we go in-depth on form, technique, and machine and equipment usage and configurations, along with Bill’s thoughts on shoulder hanging, Knees Over Toes, blood flow restriction, and more!   *** 📈 Get POWERFUL 1-on-1 HIT Business Coaching from Pete Cerqua — join the waitlist NOW ♣️ Don’t want to wait? Join the HIT Business Membership Here *** 📩 Get Your FREE Guide to Infinite Referrals *** 🎬 For the complete show notes, links, and resources, click here

Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving?   Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom.    We dive into how you can make HIT business – no matter how big or small it is – streamlined, made more efficient, and primed for growth using the EOS framework and systemization concepts, and how strength studio owners and trainers can gain more freedom and focus while powering up their business and overcome any unexpected obstacles and challenges well.    *** 📈 Get POWERFUL HIT Business Coaching from Pete Cerqua — join the waitlist NOW ♣️ Waitlists not your style? Join the HIT Business Membership Here *** 📩 Download a FREE Guide on Getting Infinite Referrals *** 🎬 For the complete show notes, links, and resources, click here

If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with IS (that you can’t with other brands), which countries Imagine Strength ships to (and how long shipping takes), and a lot more — so much, in fact, that we had to just plan a part 2! Side note: if you want to be in the loop for future Q&As and submit your own questions, subscribe to the HIB email list here. If you’re looking for great equipment that’s got terrific bang for your buck to kit out a new strength studio or refresh your current one, check out this episode now. *** 📈 Get Exclusive, 1-on-1 HIT Business Coaching from Pete Cerqua — join the waitlist NOW ♣️ Waitlists not your style? Join the HIT Business Membership Here *** 📩 Want Endless Referrals? Get This FREE Guide Now *** 🎬 For the complete show notes, links, and resources, click here

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth?    Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years.   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.    His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results and join the waitlist here.   In this episode, Pete talks about why HIT businesses and even experienced trainers start struggling, the mindsets and tactics you need to generate constant revenue, and what you can do to make your business as magnetic as it can be to clients, even during seasonal dips.   If you like seeing your income double, you’ll want to tune in to this episode!   *** 📈 Get Powerful HIT Business Coaching from Pete — join the waitlist NOW 🏛️ Don’t want to wait? Join the best HIT Business Community Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here

Just how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients?    Dr. Michael⁠⁠⁠ MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.   In this episode, we talk about the importance of heavy negative training – and the right way to do it – with its positive impact on bone, ligament, and tendon strength. He also presents some very interesting insights that may challenge our conventional understanding of some aspects of high-intensity training as we know it to be, along with what we can do to get even more out of our HIT workout sessions.   *** 📈 Grow Your HIT Business FASTER with Pete Cerqua’s Exclusive Coaching Program — Join the Waitlist NOW (Limited Slots!) ♣️ Can’t wait? Join the HIT Business Membership Here *** 📩 Get a FREE Guide for Getting Infinite Referrals *** 🎬 For the complete show notes, links, and resources, click here

What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these?   Legendary Trainer Pete Cerqua talks about the mistakes that even he made and how he saw his training sessions and earnings double once he learned these lessons the hard way — the very lessons that he wants HIT business owners and strength trainers like you to learn but just all gain without the pain.   In this episode, we talk about what your workout sessions need to be like so that you can not only attract clients but also keep them for life. We also go into the wrong ideas trainers and strength studio owners get that sabotage their earnings and business growth, as well as going into the nitty-gritty of how to execute the changes you need to put into practice for maxing out your revenue.   *** 📈 Get EXCLUSIVE 1-on-1 HIT Business Coaching from Master Trainer Pete Cerqua — LIMITED slots; join the waitlist NOW 🏛️ Don’t want to wait? Join the best HIT Business Community Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here