Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.Show NotesComparing lawnmowers and chainsaws (00:01:14) Demonstrating value in automotive repair (00:10:46) Marketing and communication strategy (00:12:57) Setting the barometer through demonstration (00:15:22) Utilizing social media and radio for marketing (00:17:34) Comparing Products (00:19:44) Demonstrating Value (00:20:51) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow tackles the misunderstood relationship between profit and greed in business. He references the YouTube Short "Farmer Does the Right Thing on Shark Tank," using the comments section as a springboard to discuss public perceptions of profit. Show NotesThe association of profit with greed (00:00:11) Matt discusses the perception of profit as a negative concept and its association with greed in business.YouTube short "Farmer Does the Right Thing Shark Tank" (00:01:14) Matt talks about a YouTube short video featuring a farmer's product pitch on Shark Tank.Challenges in justifying pricing to customers (00:03:41) Matt discusses the difficulties businesses face in justifying their prices to customers and the need to educate them about the value provided.Misconceptions about profit and pricing (00:06:21) Matt addresses the misconceptions regarding profit margins, and pricing strategies.Tackling the association of profit with greed (00:14:36) Matt explores strategies for addressing the negative association of profit with greed and the importance of educating customers about business operations.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Mo Ali from Lock Labs discusses the challenges facing the automotive locksmith industry due to new credential requirements for accessing the immobilizer functions on aftermarket tools. Mo also discusses the National Automotive Service Task Force (NASTF) and the Vehicle Security Professional credentials. It's not just about cutting keys; it's about navigating a maze of electronics, modules, and regulations. Show NotesNASTF and Vehicle Security Professional credentials (00:02:32) Impact of the credential requirement (00:03:54) Role of NASTF and implications of the new requirements (00:09:14) Debate on key programming (00:11:44) Potential consequences of the new credential requirements (00:14:28) VSP Credentials and Key Cutting (00:18:54) Implications of Key Making Outside Locksmiths (00:22:21) Predictions for the Locksmith Industry (00:24:20) Challenges and Opportunities for Locksmiths (00:29:40) Perception of Locksmiths and Technicians (00:32:41) Forced Collaboration and Industry Changes (00:33:27)Complexities of Key Making (00:37:01) EPA Regulation and Emissions-Related Information (00:39:23) Acquiring Immobilizer Data (00:50:55) The learning process and lack of knowledge (00:51:50) Security measures and protecting investments (00:52:45) Government intervention and industry governance (00:56:58) Advocacy and industry collaboration (00:57:59) Engagement with NASTF and advocating for changes (01:00:01)Progress and understanding in industry changes (01:02:48) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow explores the similarities between gaming and automotive diagnostic work. He uses the game "Elden Ring" as an example to discuss the importance of learning from mistakes, adapting strategies, and persevering through challenges—skills that are also vital in the automotive industry. Show NotesGaming and the Lessons from Elden Ring (00:00:11) The Importance of Training for Technicians (00:11:08) Exploring and Embracing Challenges in Gaming and Real-world Diagnostics (00:12:08) Free Thinking and Following Procedures (00:17:53) Gaming Experience and Work (00:18:53) Feeling Good about Accomplishments (00:19:57) Learning from Situations and Journaling (00:21:01) Improvements and Tools (00:22:10) Business Decisions and Tool Acquisition (00:23:16)Applying Gaming Enjoyment to Work (00:24:17) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

"Would you be willing to pay extra for certain classes?" Email Matt: mattfanslowpodcast@gmail.comEmail Sean: STmobilediag@gmail.comMatt Fanslow and Sean Tipping from the Automotive Diagnostic Podcast discuss what makes for a great automotive training class. They emphasize the importance of practical application, engaging instruction, and a balance between theory and hands-on experience. They also highlight the qualities of an effective instructor and the value of hands-on training. Show NotesThe Build-A-Tech Program (00:00:11) NAPA Auto Tech offers training courses for technicians.Cloning (00:01:39) Calibrating Subaru(00:08:30)Characteristics of a GGreat Automotive Training Class (00:13:25) Balancing theory and practicality (00:16:52) Selecting the right class (00:17:57) Designing effective classes (00:19:13) The value of educational strategy (00:23:39)Challenges in class development (00:25:53) The role of humor and interaction (00:31:56) Engaging Presentations (00:33:16)Handling Audience Interaction (00:34:40) Effective Presentation Styles (00:37:14)Responding to Questions (00:37:45) Honesty and Case Studies (00:42:19)Powerpoint Presentations (00:51:52) Reference Material (00:55:09) Hands-On Training (01:04:16) Logistics of Hands-On Classes (01:05:13)Challenges of Hosting Hands-on Classes (01:10:33) Interest and Investment in Specialized Classes (01:13:06) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow explores the complexities of electricity in automotive diagnostics. He breaks down fundamental concepts of volts, amps, resistance, and Ohm's law, using practical examples to clarify their roles in vehicle electrical systems. Show NotesChallenges of Explaining Electricity (00:01:15) Fundamental Aspects of Electricity (00:02:42) NAPA Auto Tech Training (00:18:20)Understanding Voltmeter Readings (00:19:21) Ground Reference and Voltage Drop (00:20:29) Effect of Resistance on Voltage (00:22:44) Series Circuit and Voltage Split (00:29:17) Verification of Electrical Issues (00:32:29) Fuse Block and Voltage Verification (00:34:44) Voltage Drop Testing (00:34:55)Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow explores the analogy between running a repair shop and the world of dating. He shares insights on first impressions, trust-building, and the value of substance over style in both customer relationships and shop management. Matt emphasizes the need for repair shops to maintain high standards of service and to view customer feedback as opportunities for growth.Show NotesDating in Modern Times (00:01:15) Comparison of modern dating to historical dating and personal experiences with initial interactions.Physical Attractiveness and Shop Appearance (00:02:25) Reflections on interactions with physically attractive individuals, similar to the importance of a shop's appearance.Importance of Customer Reviews (00:04:54) Discussion on the significance of customer reviews, the impact of negative reviews, and the importance of backing up a shop's exterior with quality service.NAPA Auto Tech Training Sponsorship (00:11:34) Information about NAPA Auto Tech Training and its benefits for technicians and shop profitability.Constant Improvement in Customer and Employee Interactions (00:13:42) Emphasis on the importance of constant improvement in customer interactions and the parallels with employee relationships.Long-Term Relationships and Continued Accreditation (00:17:06) Discussion on the importance of continued accreditation and constant improvement to maintain long-term relationships with customers and employees.Shop Relationship Parallels (00:18:13) Drawing parallels between shop hiring and dating, emphasizing the importance of attracting and maintaining long-term relationships with employees.Attracting Talent (00:19:16) Encouraging self-reflection on what attracts and separates a shop from competitors, and the importance of perpetuating long-term relationships with employees.Promoting Training (00:20:20) Advocating for the importance of training.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Have you discovered the power of training conferences? It’s not just the learning—it's the collaboration of minds, the shared experiences, and the connections that make them invaluable. Show Notes Reflections on Vision Hi-Tech Training & Expo 2024 (00:01:32) Personal observations and experiences at the Vision 2024 conference.Hands-On Key Cutting Class (00:02:39) Description of a hands-on key cutting class, including the tools and sponsors involved.Scan Tool Class and Discussions (00:03:53) Discussion of various scan tools and their capabilities, featuring notable industry figures.All-Day Hands-On Pico Class (00:05:01) Description of a comprehensive all-day training session focused on Pico technology and vehicle diagnostics.Tech Talks Presentations (00:08:41) A series of presentations by industry experts on personal and professional experiences, including case studies and techniques.Trade Show Experience (00:15:48) Overview of the trade show, including interactions with various booths and industry professionals.Reflection on Training Resources (00:18:05) Discussion of training resources and their value for technicians, including specific recommendations.The discussion about technical training (00:19:13) Exploring the changes in technical training and the expectations for the next great trainers.The dedication and focus of a great trainer (00:20:23) Discussing the qualities and dedication required to become a top-notch trainer in the automotive industry.The impact of training conferences (00:24:01) Highlighting the importance of attending training conferences and the benefits of networking and learning from peers.Personal update and gratitude (00:25:08) Providing a personal update on a family member's health and expressing gratitude for support and interaction.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Thanks to our Partner, NAPA Autotech napaautotech.com Matt Fanslow and Tanner Brandt discuss the nuances of automotive training and education. They emphasize the importance of selecting relevant classes that address specific areas of struggle within the industry, such as diagnosing parasitic battery drains. They highlight the complexities of troubleshooting and the limitations of current diagnostic tools, underscoring the need for better vehicle monitoring. The conversation also touches on the importance of networking and knowledge sharing, as well as the value of stepping out of one's comfort zone to explore new areas of learning at training events.Importance of selecting classes and getting the most out of training events in the automotive industryChoosing classes based on areas of struggle and seeking advice from experienced instructorsDifferent phases of attending training eventsValue of soft skills and communication courses in the automotive industryImpact of quality training programs offered by NAPAImportance of ongoing training to keep up with evolving vehicle technologyImportance of specialized training, particularly in the area of electric vehicles (EVs)Value of specialty classes focused on specific vehicle brandsImportance of networking and staying engaged during training eventsChallenges faced in diagnosing automotive issues, particularly related to parasitic battery drainsThanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow and guest Justin Morgan tackle various issues within the automotive industry during a live "Ask Us Anything" session. They discuss the struggle for industry respect, the challenges small shops face, and the crucial role of specialization. The conversation highlights the importance of training for staff development and the difficulties in motivating technicians to attend. They also explore the impact of influential figures on training, the dynamics between shop owners and technicians, and the importance of mentorship for new technicians.Show NotesThe barrier to elevating respect in the industry (00:01:18) Discussion on the challenges and factors affecting the level of respect in the automotive industry.The importance of specialization for small shops (00:09:26) The challenges faced by smaller shops and the importance of specializing in specific car lines or services.The impact of training on staff improvement (00:14:55) The significance of training and its role in enhancing the skills and knowledge of staff members in the automotive industry.The frustration of low training attendance (00:15:17) Discussion about the disappointment of low training attendance and the struggle to motivate technicians to take advantage of available training opportunities.The lack of awareness about available training (00:17:20) Exploration of the widespread lack of knowledge about the existence of various training resources and events within the automotive industry.Challenges of implementing online training (00:19:22) Discussion about the resistance and challenges in implementing online training, including the mental block towards online training and the lack of engagement with online resources.Differentiating job from career mindset (00:21:02) Exploration of the distinction between a job mindset and a career mindset and the difficulty in converting individuals from one mindset to the other.Discussion about specialized tools and training costs (00:25:21) Conversation about the cost and necessity of specialized tools and training, particularly focusing on the cost of entry and P-WAS tools for specific car lines.Challenges Faced by Small Shops (00:32:00) Challenges faced by small shops and the struggle for improvement and recognition.Perpetuating Positive Evolution (00:38:29) Addressing the negative attitudes towards the automotive industry and encouraging perseverance and growth.Delayed Gratification in the Automotive Industry (00:42:26) Comparison with other skilled trades and the potential for growth and success in the automotive industry.Investing in New Technicians (00:43:28) Discussion on investing in new technicians, advice for newcomers, and the challenges of starting out in the automotive industry.Discovering Your True Calling (00:45:11) Exploration of finding one's true calling, the expectations on young people, and the importance of giving opportunities without bias.Developing Mechanical Aptitude (00:46:21) The impact of changing environments, the lack of mechanical aptitude in younger generations, and the need for patience in skill development.Dealing with Frustrations in the Trade (00:50:01) Addressing the difference between frustration with vehicles and feeling stuck in the trade, and the importance of managing toxic work environments.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt:

Donny Seyfer from the National Automotive Service Task Force (NASTF) discusses the importance of ongoing training for technicians and the challenges they face in accessing information and tools. Seyfer emphasizes the need for collaboration with automakers and lawmakers to improve security measures and technical support.Show NotesFamily Background and Career Journey (00:02:23) Donny Seyfer shares his family's history in the automotive industry and his journey into the professional business.Formation and Growth of NASTF (00:04:20) Empowering Independent Techs (00:09:39) Evolution of NASTF's Structure (00:11:35) Stakeholders and Board Members (00:13:27) Reprogramming Events and Knowledge Base (00:15:24)Challenges in Supporting Legacy Vehicles (00:21:15) Development of Tools for Key Code Delivery (00:25:08) Game Theory Pitch (00:30:50) Secure Data Release Model (00:32:04) Scan Tool Validation Program (00:39:09)The VSP Program (00:45:14) Vehicle Theft and Security (00:46:07)System Testing and Updates (00:53:55) Engagement with Lawmakers and Automakers (00:54:43) Tool functionality and availability (00:59:58)Service information access issues (01:00:31) Tooling and VSP credentials (01:04:51) Addressing illicit tool use (01:07:17) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Find out how the movie Mrs. Doubtfire relates to the automotive industry. Matt Fanslow explores the motivation behind self-improvement and giving credit when using someone else's knowledge or ideas.Show NotesMrs. Doubtfire Movie Analysis (00:01:05) Analysis of the movie "Mrs. Doubtfire" and its characters, discussing the dynamics of the relationships and the impact on the main character's behavior.Motivation and Improvement (00:03:23) Exploration of the motivation to improve, drawing parallels from the movie's characters and their impact on personal growth.Learning from Others (00:09:30) Discussion about learning from colleagues and other professionals in the automotive repair industry, focusing on gaining inspiration and improving skills.Robin Williams and Improvisation (00:13:48) Reflection on the comedic genius of Robin Williams and his unique improvisational skills, leading to a discussion about his impact on the comedy community.Robin Williams' Legacy (00:16:16) Reflection on the impact of Robin Williams' passing and his reputation in the comedy world, addressing the complexities of his suicide and the issue of joke theft in comedy.Giving Credit to Intellectual Property (00:18:47) Importance of referencing and giving credit when using someone else's knowledge or ideas.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

In this episode of "Diagnosing the Aftermarket," host Matt Fanslow tackles the issue of motivating technicians to attend training. He shares personal experiences and the sacrifices he made to enhance his skills, acknowledging the difficulty of balancing training with work and family life. Matt discusses the intrinsic motivation required for technicians to seek training and the resistance some may have. He stresses the importance of continuous learning in the automotive industry and invites feedback on the topic. Show NotesSupporting intrinsically motivated technicians (00:02:18)Challenges of motivating technicians (00:04:23) Exploring potential reasons for technician resistance to training and addressing challenges.(00:05:35) The changing perception of training value over time and the importance of continuous learning.(00:09:09) The impact of training on technician satisfaction, turnover, and shop profitability.(00:10:12) Compensation, travel, and anxiety are factors affecting technician training motivation.(00:14:44) The role of training in career progression and increasing income levels.(00:17:14) Technician's challenges in attending training after work, including family responsibilities and time constraints.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Aircraft mechanic Alicia Pollock shares her journey from aspiring astronaut to aircraft mechanic, emphasizing the extensive documentation required in her field. She discusses the detailed record-keeping for each maintenance task, the specialized training for different aircraft components, and the importance of precision and safety. The conversation also highlights the rigorous testing and practical exams for aircraft mechanics, contrasting the strict regulations in aviation with the automotive industry's standards. Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow dives into personal territory, discussing his father's health and the impact it has had on his perspective. He reflects on the changing nature of his aspirations and the delicate balance between pursuing goals and being thankful for current blessings. Show Notes with Timestamps Father's Health Update (00:00:12) Matt discusses his father's health, including his assisted living, heart condition, and recovery.Changing Hopes and Wishes (00:02:34) Matt reflects on how his hopes and desires for his father's recovery have evolved over time.Gratitude vs. Ambition (00:06:36) Matt compares changing expectations for his father's recovery to the balance between gratitude and ambition in professional and personal life.Appreciating What You Have (00:10:28) Matt emphasizes the importance of appreciating one's current situation and the value of gratitude in both personal and professional aspects of life.Striving for Better (00:14:14) Matt discusses the balance between striving for improvement and greed, emphasizing the importance of shared ambitions and continuous improvement.Reflection and Appreciation (00:18:20) Matt reflects on the need to appreciate the blessings in life while continuing to push for improvement.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow and guest Margaret Light, a licensed marriage and family therapist, dive into the complexities of grief. They discuss the inevitability of loss, the importance of acknowledging grief, and strategies for self-support during the grieving process, such as maintaining routines and honoring loved ones. They also cover how to support others who are grieving, offering practical help and emotional support. The conversation touches on the challenges of dealing with grief in the workplace and the need for understanding and patience. Additionally, they explore the concept of surrendering to grief and the dangers of using work or other distractions to avoid dealing with emotions. Show Notes with TimestampsMargaret Light: https://www.equilibriumtherapyservices.org/The Unspoken Reality of Grief [RR 885]Matt's personal experience (00:01:12) Matt shares a personal experience about his father's health issues and his own feelings of grief and survivor's guilt.Understanding grief (00:05:29) Margaret explains the broad concept of grief, including different types of loss and the idea of complicated grief.The process of grief (00:12:36) Discussion on the non-linear nature of the grief process, the stages of grief, and the need to experience and process grief.Supporting individuals experiencing grief (00:18:06) Matt and Margaret discuss the challenges of navigating grief in professional settings and provide pointers on how to support individuals experiencing grief.Supporting Ourselves When Grieving (00:19:31) Tips for self-care during grief, including creating routine, seeking support, and honoring the loved one.Supporting Someone Who's Grieving (00:23:08) Practical ways to support a grieving person, such as providing childcare, acknowledging their grief, and avoiding false platitudes.Learning to Live with Loss (00:30:54) Discussion on the process of learning to live with the loss of a loved one and the challenges of accepting mortality.Dealing with Loss and Control (00:34:44) Exploration of the fear and loss of control associated with unexpected or unexplainable events, and the frustration of not being able to fix emotional pain.Grieving requires attention (00:37:28) Discussion on the intentional effort needed to be present and attentive during the grieving process.Surrendering to grief (00:38:03) Exploring the concept of surrendering to grief and accepting difficult emotions.Recognizing red flags in grief (00:41:22) Identifying signs of unhealthy coping mechanisms and behaviors in response to grief.Reintegration and moving forward (00:49:06) Exploring the reintegration phase of grief and the purpose of grief in helping individuals move forward in life.Acknowledging the value of grief (00:51:21) Recognizing the significance of grieving as a reflection of love and the importance of feeling strong emotions.Challenges in addressing emotions (00:54:35) Discussing the difficulties in addressing emotions, especially in male-dominated industries, and the need to learn to navigate and apply emotional understanding.Grief and Emotional Intelligence (00:56:33) Discussion on the benefits of emotional intelligence, the downside of suppressing emotions, and the importance of addressing grief.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt:

Matt Fanslow recounts the emotional journey of his father's sudden cardiac event days before Christmas 2023. He shares the shock and vulnerability felt during this crisis, the critical role of CPR performed by his brother, and the agonizing wait for medical updates. He describes the importance of empathy, direct communication from doctors, and maintaining hope amidst uncertainty. Matt's story underscores the fragility of life and the need to cherish every moment with loved ones.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Are shop owners blindly giving out benchmarks/blindly following them? Matt Fanslow, Jeff Barnes, and Bryan Pollack discuss the challenges in the automotive industry, including the overload of information, the lack of standard practices, and the need to understand specific business models. They also discuss the complications of hiring a diagnostic technician, the importance of career development opportunities, the importance of marketing, the challenges of investing in equipment, financial management, and the significance of retaining and training good employees. Show Notes with TimestampsThe challenges of navigating information (00:01:10) Discussion on the abundance of information in the automotive industry and the lack of tailored information for specific shops.The lack of industry standards (00:03:28) Exploration of the absence of standardized practices in running an automotive shop and the difficulty in determining who is the authority.Choosing the right business model (00:06:55) Importance of understanding the specific business model of a shop and making informed decisions based on that, rather than blindly following advice from others.The challenges of hiring a diagnostician (00:08:49) Explains the consequences of hiring a diagnostician without proper training and how it affects the shop's efficiency and profitability.The difficulties of determining the right diagnostician for a shop (00:09:59) Discusses the challenges faced by shop owners in finding the right diagnostician based on the size and workload of their shop.The challenges of finding skilled technicians (00:16:47) Discussion on the difficulty of finding and retaining skilled technicians in certain geographical areas.Different business models and the pressure to grow (00:17:20) Exploration of the pressure on shop owners to grow their businesses and the potential negative consequences of pursuing growth without considering the specific business model.Questioning the definition of success (00:18:14) Examining the concept of success in the automotive industry, beyond just financial numbers, and the importance of personal happiness and work-life balance.The challenges of navigating the automotive industry (00:23:39) Discussion on the importance of continuous training for technicians to keep up with evolving technology.Understanding legal and ethical considerations in running an automotive shop (00:26:02) Conversation about the importance of having an accountant, insurance agent, and attorney, and the potential legal and ethical implications of certain actions.The challenges of advertising in different areas (00:32:30) Discussion on the difficulties of advertising in different locations, including the effectiveness of different advertising methods based on the size and demographics of the area.The importance of targeted marketing (00:34:49) The need for targeted marketing strategies to reach the right audience and avoid wasting advertising budget.The challenges of investing in equipment and key cutting machines (00:40:01) The guests discuss the challenges of investing in equipment and key cutting machines, especially for smaller shops and those located near dealerships.The changing landscape of the automotive industry and the misconception about shops without a diagnostician (00:41:00)Chasing numbers and the prioritization of car issues (00:52:07) Discussion about the pressure to meet certain numbers in the industry and the prioritization of car issues based on customer needs.The challenges of chasing false numbers (00:56:32) Discussion on how some shops miss out on hiring good technicians because they focus on a false number instead of considering the technician's value.Understanding benchmark numbers vs. goals (00:56:54) Exploration of the difference between benchmark numbers used for...

Matt Fanslow pays tribute to the late Jim Linder. Matt reflects on his experiences attending Linder's training classes and conferences, emphasizing the importance of continuous learning for technicians. Matt encourages listeners to remember influential figures in the automotive industry and to invest time in learning about their contributions. Show Notes with TimestampsJim Linder's Legacy (00:01:18) Jim Linder's contributions to the automotive industry, particularly in fuel injector services and solutions.Guru Classes and Training (00:06:17) Information about the week-long Guru Classes organized by Jim Linder, including the instructors involved, the location of the classes, and the impact they had on participants.The Linder Conference (00:12:22) Discussion about the Linder conferences and the benefits of attending, including access to training programs and career development opportunities.Technician's Jeopardy (00:15:47) Participating in Technician's Jeopardy at the conference, including the prizes and Matt's intention to come in second place to win a Pico scope.Remembering influential figures in the automotive industry (00:26:03) Discussion about the importance of remembering and honoring influential figures.Quality training and resources provided by Jim Linder (00:28:15) Appreciation for the quality of training materials and resources provided by Jim Linder, including well-printed books and good food during training events.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Carm Capriotto and Matt Fanslow dive into the increasing role of technology in the automotive industry and how it's revolutionizing the way we approach vehicle repairs and maintenance. They propose the term "Technology Specialist" for automotive technicians, emphasizing the importance of their expertise. This designation not only acknowledges their expertise in handling advanced vehicle technology but also elevates their professional standing. Changing the language and perception of technicians as professionals is crucial for the industry's growth and success. Will you take part in this language movement?Show Notes Watch Full Video The passionate discussion with Isaac Rodell and Rich Falco (00:00:17) Carm and Matt discuss the episode with Isaac Rodell and Rich Falco- Batteries, Diag Pay and Gwar, Oh My! [E108]: https://mattfanslow.captivate.fm/episode/108 The transformational episode with Bob Heipp (00:00:58) They talk about the episode with Bob, which was transformational and discussed physical and mental health, and how it can save lives. Exploring Relationships, Health, and Personal Growth with Bob Heipp [E109]: https://mattfanslow.captivate.fm/episode/109 The proposal for a professional designation (00:07:23) Carm proposes the term "technology specialist" for automotive technicians, emphasizing the importance of investing in knowledge and skills in technology. The need for professional designations (00:08:47) Discussion on the different job positions in the automotive industry and the proposal for a professional designation for technology specialists. Respect and titles in the industry (00:10:22) Comparing the use of titles like "chef" in the culinary industry to the need for respectful titles in the automotive industry, such as "mechanical specialist" and "technology specialist." Collaboration between technology and mechanical specialists (00:18:24) Exploration of the collaboration between technology and mechanical specialists, using the analogy of medical professionals working together in surgery. The need for professional designation (00:25:15) Comparing the automotive industry to regulated professions like doctors and plumbers, and the need for a professional designation in the industry. The importance of journaling and documentation (00:30:06) Discussing the benefits of journaling and documenting experiences and knowledge in the automotive industry, using tools like Google Docs. The role of mobile tech in shops (00:33:46) Exploring the benefits of having a mobile technician for shops that work on multiple car lines and may not have the car count to justify a dedicated technology specialist. Pay plans and hiring bonuses (00:35:43) Discussion on the fairness and impact of hiring bonuses on current technicians, and the need for better communication and compensation plans in the industry.Thanks to our Partner, NAPA Auto CareLearn more...