Unlocking The Power of GA4: Your Guide to Data-Driven Success

Digital Fuel Performance

In the inaugural episode of "Fueled Up: Unlocking the Power of GA4," the host, Amelia Oddy, introduces GA4 (Google Analytics 4) as the latest iteration of Google Analytics. She is joined by Jayms Brooks, Head of SEO at Digital Fuel Performance, who shares insights about the benefits and significant changes brought by GA4.


GA4 differs from the previous version, Universal Analytics (GA3), by focusing on event-centric analytics and user behaviour tracking rather than just page views and sessions. It offers enhanced cross-platform tracking, allowing businesses to gather data from websites, apps, and offline sources. GA4 also emphasises user privacy, providing more controls for privacy consent and cookie-less measurement.


The podcast highlights the importance of migrating to GA4, as GA3 will stop recording data for non-paid users after July 2023. GA4 brings several benefits, including a comprehensive view of the customer journey, streamlined and customisable reporting, and deeper insights through event-based tracking and analysis. While transitioning to GA4 may seem daunting, Digital Fuel Performance offers assistance in navigating the process, transferring data accurately, implementing code and custom events, and providing ongoing support to maximise the value of GA4.

The podcast concludes by encouraging listeners to reach out to Digital Fuel Performance for guidance and support in harnessing the power of GA4. Amelia invites feedback and reviews from the audience, emphasising their goal to be a trusted partner in navigating the evolving digital landscape.


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Episodes

Digital Fuel Performance: Your Partner in GA4 Success
Jun 27 2023
Digital Fuel Performance: Your Partner in GA4 Success
Show Notes:The grand finale of "Fueled Up: Unlocking the Power of GA4" sees host Amelia Oddy and SEO virtuoso Jayms Brooks delve into the services offered by Digital Fuel to aid businesses transitioning to Google Analytics 4 (GA4). They discuss how the agency customises its approach to align with each client's unique needs and goals, ensuring effective and efficient GA4 implementation and optimisation.Brooks also highlights several successful case studies where Digital Fuel has helped clients achieve exceptional results with GA4, ranging from improved campaign performance to more comprehensive data analysis. Additionally, they discuss the crucial role of staying up-to-date with GA4's latest developments, and how Digital Fuel ensures its clients receive cutting-edge strategies and solutions.What You Will Learn:Understanding the comprehensive services offered by Digital Fuel to businesses transitioning to GA4.The importance of customisation in GA4 services to meet the specific needs of each business.Learning about successful case studies of Digital Fuel's GA4 implementation and the impact on the client's business performance.Recognising the importance of continuous learning and staying updated with the latest developments in GA4.How Digital Fuel shares knowledge and resources with clients to improve their GA4 proficiency.Understanding the ongoing support and maintenance provided by Digital Fuel to ensure businesses continue to thrive with GA4.Learning about the process and steps to engage Digital Fuel's services.Rate and Review:If you've been enjoying our podcast and finding value in it, we would greatly appreciate it if you could take a moment to leave us a review. Your feedback helps us improve and reach more listeners!Join Our Email List:Are you part of our email community yet? By joining, you'll receive our best content, stories, freebies, and valuable business-building advice directly in your inbox. Join us today at www.digitalfuel.today and become a part of our growing community.Want More?For more information, visit our website at www.digitalfuel.io. Feel free to get in touch with us through the website. Remember, you can listen to Fuelled Up on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoyed this episode, please leave a review and share it with your colleagues and friends. Your support means a lot to us, and we can't wait for you to tune in to our next episode.We are a team of friendly and innovative creators who are deeply passionate about our business. We value your feedback and ratings for the show, so please don't hesitate to reach out with any of your digital marketing queries. Hosted on Acast. See acast.com/privacy for more information.
GA4 Analysis and Optimisation Techniques
Jun 27 2023
GA4 Analysis and Optimisation Techniques
Show Notes:In the fourth instalment of "Fueled Up: Unlocking the Power of GA4", host Amelia Oddy engages SEO expert Jayms Brooks in a detailed discussion on audience segmentation, customer journey analysis, and setting up custom definitions within Google Analytics 4 (GA4).Brooks underlines the critical role of these features in providing deeper insights into customer behaviour and creating effective marketing strategies. He explains how GA4's powerful features enable businesses to segment their audiences based on various factors, enabling more personalised and impactful marketing campaigns.What You Will Learn:Understanding the process of audience segmentation in GA4 and the benefits it provides to businesses.Insights into how GA4 can be leveraged for detailed customer journey analysis.Learning how to set up custom definitions in GA4 and how they can be used to gain deeper insights.How audience segmentation and customer journey analysis in GA4 can significantly enhance marketing campaigns.How to leverage GA4’s data to create personalised and targeted marketing strategies.Understanding the importance of continuous learning and adaptation in the rapidly evolving digital marketing landscape.Insight into the value of GA4's comprehensive features for businesses in the iGaming, eSports, and entertainment sectors.Recognizing the role of expert guidance in maximising the value of GA4's sophisticated features.Rate and Review:If you've been enjoying our podcast and finding value in it, we would greatly appreciate it if you could take a moment to leave us a review. Your feedback helps us improve and reach more listeners!Join Our Email List:Are you part of our email community yet? By joining, you'll receive our best content, stories, freebies, and valuable business-building advice directly in your inbox. Join us today at www.digitalfuel.today and become a part of our growing community.Want More?For more information, visit our website at www.digitalfuel.io. Feel free to get in touch with us through the website. Remember, you can listen to Fuelled Up on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoyed this episode, please leave a review and share it with your colleagues and friends. Your support means a lot to us, and we can't wait for you to tune in to our next episode.We are a team of friendly and innovative creators who are deeply passionate about our business. We value your feedback and ratings for the show, so please don't hesitate to reach out with any of your digital marketing queries. Hosted on Acast. See acast.com/privacy for more information.
GA4 Tracking & Reporting
Jun 27 2023
GA4 Tracking & Reporting
Show NotesIn the third episode of "Fueled Up: Unlocking the Power of GA4", Amelia Oddy continues her conversation with SEO expert Jayms Brooks, focusing on the transition from Universal Analytics to GA4. The duo discusses the distinct features and advantages of GA4 over its predecessor and how businesses can benefit from these changes.Brooks provides practical tips on how businesses can smoothly transition from Universal Analytics to GA4, highlighting the value of expert help during this process. He also underscores the significance of embracing GA4 in the face of the deprecation of Universal Analytics.What You Will Learn:Understanding of the key differences between Universal Analytics and Google Analytics 4 (GA4).Insight into the benefits of transitioning from Universal Analytics to GA4.Guidance on how to make a smooth transition from Universal Analytics to GA4.Awareness of the impending deprecation of Universal Analytics and the importance of transitioning to GA4.Knowledge of how GA4 can improve businesses’ understanding of customer behaviours and preferences.How to leverage GA4 for detailed, actionable insights to enhance marketing strategies and boost ROI.The role of GA4 in tracking and understanding user journeys across various platforms and devices.The importance of expert help in transitioning to GA4 and navigating its complex features.Recognition of the potential challenges and obstacles in transitioning to GA4 and how to overcome them.Rate and Review:If you've been enjoying our podcast and finding value in it, we would greatly appreciate it if you could take a moment to leave us a review. Your feedback helps us improve and reach more listeners!Join Our Email List:Are you part of our email community yet? By joining, you'll receive our best content, stories, freebies, and valuable business building advice directly in your inbox. Join us today at www.digitalfuel.today and become a part of our growing community.Want More?For more information, visit our website at www.digitalfuel.io. Feel free to get in touch with us through the website. Remember, you can listen to Fuelled Up on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoyed this episode, please leave a review and share it with your colleagues and friends. Your support means a lot to us, and we can't wait for you to tune in to our next episode.We are a team of friendly and innovative creators who are deeply passionate about our business. We value your feedback and ratings for the show, so please don't hesitate to reach out with any of your digital marketing queries. Hosted on Acast. See acast.com/privacy for more information.
Understanding the GA4 Data Model and Transitioning
Jun 27 2023
Understanding the GA4 Data Model and Transitioning
Show NotesFuelled Up Podcast: Episode 2- Understanding the GA4 Data Model and TransitioningIn this episode your host Amelia Oddy engages in a rich discussion with SEO expert Jayms Brooks about the applicability of Google Analytics 4 (GA4) in the iGaming, esports, and entertainment sectors.They dive deep into the capabilities of GA4, its importance, and how businesses can use it to achieve their marketing goals. Brooks also reveals the complexities of GA4 and the steps Digital Fuel Performance has taken to make it accessible and meaningful for their clients.What You Will Learn:Understanding of Google Analytics 4 (GA4) and its importance in data-driven decision-making.Insight into the enhanced capabilities of GA4, including user-centric data, event tracking, and improved privacy features.How to leverage GA4 for targeted marketing strategies and customized user experiences.How GA4 allows businesses to pivot based on real-time data and trends.Digital Fuel Performance’s approach to making GA4 accessible and meaningful for their clients.The potential challenges of implementing GA4 and the value of expert guidance in navigating these challenges.How GA4 can serve the unique needs of various sectors, including iGaming, esports, and entertainment.How GA4 can increase return on investment (ROI) by refining marketing strategies based on detailed analytics.The critical role of GA4 in understanding customer journeys and enhancing customer engagement.Understanding Digital Fuel Performance's commitment to continual learning and adapting to the rapidly evolving digital landscape.Contact Information:For any questions, advice, or help please contact us at hello@digitalfuel.ioRate and Review:If you've been enjoying our podcast and finding value in it, we would greatly appreciate it if you could take a moment to leave us a review. Your feedback helps us improve and reach more listeners!Join Our Email List:Are you part of our email community yet? By joining, you'll receive our best content, stories, freebies, and valuable business building advice directly in your inbox. Join us today at www.digitalfuel.today and become a part of our growing community.Want More?For more information, visit our website at www.digitalfuel.io. Feel free to get in touch with us through the website. Remember, you can listen to Fuelled Up on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoyed this episode, please leave a review and share it with your colleagues and friends. Your support means a lot to us, and we can't wait for you to tune in to our next episode.We are a team of friendly and innovative creators who are deeply passionate about our business. We value your feedback and ratings for the show, so please don't hesitate to reach out with any of your digital marketing queries. Hosted on Acast. See acast.com/privacy for more information.
Unlocking the Power of GA4: Your Guide to Data-driven Success
Jun 23 2023
Unlocking the Power of GA4: Your Guide to Data-driven Success
Show NotesFueled Up Podcast: Episode 1 - Unleashing the Power of GA4In this inaugural episode of Fueled Up, your host Amelia Oddy with special guest and in-house SEO mastermind Jayms Brooks delves into the captivating world of Google Analytics 4 (GA4).What You Will Learn:Introduction to GA4: Understand what GA4 is, its unique features, and how it significantly differs from its predecessor, GA3.Transitioning from GA3 to GA4: Learn about the changes and adaptations required when transitioning from GA3 to GA4.The Need for Migration: Discover why businesses need to migrate to GA4, especially as GA3 will stop recording data for non-paid users from July 2023.Benefits of GA4: Learn about the potential benefits of GA4 for businesses, from its event-centric analytics to its privacy consent controls.Success Stories: Hear about Digital Fuel's experience with GA4 implementation and the remarkable results they achieved with their online casino client.Digital Fuel's Support: Learn about the support and guidance Digital Fuel can provide to businesses looking to transition to and maximise the benefits of GA4.Rate and Review:If you've been enjoying our podcast and finding value in it, we would greatly appreciate it if you could take a moment to leave us a review. Your feedback helps us improve and reach more listeners!Join Our Email List:Are you part of our email community yet? By joining, you'll receive our best content, stories, freebies, and valuable business building advice directly in your inbox. Join us today at www.digitalfuel.today and become a part of our growing community.Want More?For more information, visit our website at www.digitalfuel.io. Feel free to get in touch with us through the website. Remember, you can listen to Fuelled Up on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoyed this episode, please leave a review and share it with your colleagues and friends. Your support means a lot to us, and we can't wait for you to tune in to our next episode.We are a team of friendly and innovative creators who are deeply passionate about our business. We value your feedback and ratings for the show, so please don't hesitate to reach out with any of your digital marketing queries. Hosted on Acast. See acast.com/privacy for more information.