Tune in for highlights from Robert CIaldini’s closing keynote address at ClioCon 2022. Host Christopher Anderson talks with Robert about his scientific research into influence. Robert discusses the many effects of influence in the world, shares his Six Principles of Persuasion, and explains how solid, meaningful relationships help us build our influence both personally and professionally.  Robert Cialdini is president of INFLUENCE AT WORK and a New York Times bestselling author.