Rework

37signals

A podcast by 37signals about the better way to work and run your business. In Season 2, we're going through Rework (the book) chapter by chapter and talking with authors, Jason Fried and David Heinemeier Hansson, about what's changed in the world of business over the last eleven years since the book was published.

Out-Teach Your Competition
16-11-2022
Out-Teach Your Competition
Throughout its tenure, 37signals has consistently grown without spending much on marketing. How'd the company do this? By out-teaching their competition.  Recently, they've begun sharing their thoughts on company decisions and even doing product walkthroughs on their YouTube channel.  Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, discuss the true value of sharing the behind-the-scenes of how they work and what they've learned in over 20 years in business. Show Notes: [00:40] - The transparency in sharing the winding road of building your business.[01:17] - Why we share the behind-the-scenes of our work.[02:40] - David shares that the philosophy of out-teaching the competition is in their DNA. [03:04] - Building the company without overspending on advertising by sharing what we do through various mediums. [03:33] - Jason shares why the go big or go home tropes for building businesses fails to show all the options.[04:38] - How we built Basecamp.[05:25] - It doesn't have to be all or nothing: how sharing makes things more approachable for more people.  [06:16] - The key to sharing what people need to hear when starting out.[07:13] - The value of practical and pragmatic lessons for small to medium-sized businesses.[09:01] - David shares why the lessons from mega companies might be detrimental to your company. [12:33] - Sharing the behind-the-scenes, how we work, and what we've learned in our over 20 years of business through our Discussing Decisions! Videos on YouTube. [13:49] - Why you won’t normally find the 'good stuff' in content marketing. [16:54] - Why Jason and David are not afraid of sharing their 'chef's' secrets. [18:21] - The "secret ingredient" lesson from Kung Fu Panda. [19:08] - Why most businesses succeed (or fail).[19:26] - The topics Jason and David don't feel are worth sharing.[21:32] - Jason shares why they don’t discuss revenue.[22:48] - Changing your lens of view to discover the value of the truth vs. a vanity metric.company. [23:41] - The immense value of sharing the 'true gold.' Links and Resources:Discussing Decisions! A Basecamp Pricing ExperimentDiscussing Decisions! Card Tables and To-Dos37signals on YouTubeThe 37signals Guide to Making DecisionsRework bookThe REWORK podcastThe 37signals Dev Blog@reworkpodcast on Twitter@37signals on Twitter
Company Meet-Up: Amsterdam Edition
03-11-2022
Company Meet-Up: Amsterdam Edition
Meetups offer remote companies an opportunity to gather away from the day-to-day for more in-depth conversations that foster deeper relationships for the team and bigger leaps for the company.  At the beginning of October, sixty 37signals employees met up in Amsterdam for the first company-wide meetup outside the U.S. Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, discuss the importance of in-person meetups for remote companies, the structure they use for their twice-yearly team gathering, and tips and insight for other companies on planning their own offsite meetings.  Show Notes: [00:34] - The essential value of gathering the entire team together. [02:05] - Why the company decided to gather outside the U.S. for their latest meetup.[02:29] - The changing rhythm of a global company working across several time zones. [04:12] - How moving the event to Amsterdam turned it into a social experience.[04:51] - The priceless value of extravagant experiences and live connections to stay strong and connected as a remote company.[06:39] - Post COVID-19: Why the company-wide meetup experience is an expense not to be cut. [07:26] - How the scarcity of the experience adds to its value.[07:54] - The structure 37signals uses for their meetups.[09:41] - How getting together as a group fosters bigger, more crystallized discussions for bigger leaps as a company.  [11:22] - From the intimacy of the small group dinners to the peer appreciation event, how the meetup fosters deeper relationships for the team. [13:33] - Unifying the unique human experience through sharing cultural diversity.[15:10] - The challenges of transporting such a large and diverse group to the meetup location.  [15:52] - Introducing the Amsterdam meetup lessons into future events. [17:04] - Jason and David share their tips and advice for other remote companies looking to host their own company meetup. Links and Resources:The REWORK podcast@reworkpodcast on Twitter@37signals on Twitter