Brands, products or value? | ThisConnect Ep 07


Jan 10 2023 • 36 mins

Indians are tough customers. Or so the folklore goes. We think otherwise. Yes we are legendary at stretching every Rupee and generous with their dreams. We push for deals as a rule, harder when we are buying a car or motorcycle. But is that really who we are? Kartikeya Singhee and Shumi discuss what they think Indian customers really want. And why a simple thing like this is so hard for so many brands to grasp. If you've missed seeing our other podcast episodes, the playlist link is

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