EP 201 : Bootstrapping to $10M+ in revenue - The story of how Saravana Kumar built Kovai

Saravana is an entrepreneur, investor and technical enthusiast. He is the founder and CEO of Kovai where he has builting and scaled multiple B2B products that solve the pain point of enterprise customers. In this episode he spoke about balancing customer satisfaction and product vision, building a moat and managing multiple products and more.

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Connect with Saravana :
Linkedin: https://uk.linkedin.com/in/saravanamv
Twitter: https://twitter.com/saravanamv

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Connect with Us:
Linkedin: https://www.linkedin.com/company/startup-operator
​Twitter: https://twitter.com/OperatorStartup​​

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Topics:
00:00 Sneak Peak
01:02 Introduction
02:28 Evolution of the startup ecosystem
06:42 Bootstrapping v/s VC funding
10:55 Nuances of selling to enterprises
12:49 How Saravana went from and Idea to Product
17:21 Balancing customer satisfaction and product vision
19:49 Building a Moat
22:23 Advice for founders on thought leadership
24:11 Park Avenue Wrinkle free shirts
24:35 Key insights from Customer success
28:44 Building partnerships
31:26 Nuances of selling to global customers from day 1
35:47 Hiring for sales/customer success
38:32 What are funded startups doing wrong?
41:11 Managing multiple products
43:33 Operating during a slowdown
46:04 Saravana's contribution to the startup ecosystem in Coimbatore
48:35 Books and Podcast recommendations

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