The WE Pivot Podcast

Tona & Al Haywood

The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!

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Episodes

6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today.
Mar 26 2024
6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today.
Send us a Text Message.Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps create lasting memories.Laura also dives into how understanding customer needs all year round, not just during busy seasons, can make a big difference. She highlights the value of authentic content and choosing influencers who genuinely match the brand's values. This approach, Laura explains, builds trust and keeps the connection with customers strong.For small business owners and solopreneurs, Laura offers golden advice: stay true to your mission and use customer insights to make smart choices. She also emphasizes the importance of evolving your brand's story as your business grows and the power of mentorship in supporting women entrepreneurs.In short, Laura's message is all about celebrating your unique brand journey and keeping it real with your audience, a lesson valuable for anyone looking to make a meaningful impact in the business world.Join Sams Club Today:https://www.samsclub.com/joinConnect with Laura Vanderslice:https://www.linkedin.com/in/lauravandersliceConnect with Tona and Al Haywood:WebsiteSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!Support the Show.
Experience Makes Perfect: Elevate Your Content with Google's Updated E-E-A-T Guidelines
Mar 13 2024
Experience Makes Perfect: Elevate Your Content with Google's Updated E-E-A-T Guidelines
Send us a Text Message.Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal narratives within my blog posts not only enriched the content but also sky-rocketed its visibility in search results. We walk through the transformative power of incorporating your unique experiences, offering you tactics to breathe life into your content and resonate with your audience like never before.As we wrap up, we're keen to hear your take on the insights shared—has personal experience been a game-changer in your content creation too? We ask you to hit us up with your stories and feedback, fueling our collective growth. Your interaction breathes life into our community, and we thank you for that. Don't keep the wisdom to yourself; let's multiply the impact by spreading the word about our we Pivot Podcast. Stay tuned for more episodes that promise to equip you with cutting-edge digital marketing strategies.Click Hear And Listen To  Season 2 / Episode 1 of Google E.A.T (Part 1)Connect with Tona Haywood:tona@haywoodsbs.comSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!Support the Show.
From Corporate to Creator: Leveraging Video Content for Entrepreneurial Success with XayLi Barclay
Feb 15 2024
From Corporate to Creator: Leveraging Video Content for Entrepreneurial Success with XayLi Barclay
Send us a Text Message.Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuine connections, inspire confidence, and stimulate revenue growth. This episode is an invaluable resource for aspiring entrepreneurs and established business owners alike, offering a behind-the-scenes glimpse at the strategic use of video content to resonate with audiences and foster lasting relationships.Our conversation with XayLi Barclay dives into the essence of crafting an engaging online presence, revealing the pivotal steps every video coach must embark on to captivate their audience. From the foundational importance of setting achievable goals and authentically understanding your viewers, we discuss the art of building camera confidence and crafting a magnetic on-camera persona. Whether you're starting with just a smartphone or have a full studio at your disposal, this episode demystifies the online branding process, guiding you through the journey of evolving your skills and tools to amplify your message and standout in the digital realm.As we close our insightful discussion, XayLi Barclay imparts wisdom on the keys to successful online branding, emphasizing the significance of crafting a personal brand story that echoes with your audience. By aligning strategic content creation with the needs of your customers, our expert guest illustrates how to establish oneself as the go-to authority in your niche, creating a brand narrative that not only captivates but converts. So tune in, as this episode is packed with actionable steps, success stories, and the clear roadmap you need to shine online and make your mark with powerful content and courses.Connect with XayLi Barclay:https://xaylibarclay.com/Connect with Tona and Al Haywood:WebsiteSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing!Support the Show.
Mastering Your Email Marketing In Minutes
Feb 1 2023
Mastering Your Email Marketing In Minutes
Send us a Text Message.With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy.  As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in results and provides one of the best returns on investment across all digital marketing channels. Investing in a comprehensive and effective email marketing strategy is essential for businesses looking to stay ahead of the curve and get the most out of their campaigns.In this podcast episode "Mastering Email Marketing in Minutes," Al and Tona will cover tips and strategies to improve the effectiveness of your email marketing campaigns. They will explores various elements of a successful email campaign, such as upgrading your lead magnet, crafting compelling subject lines, and using A/B testing to optimize open and click-through rates. The discussion also touches on the importance of personalization and segmentation, as well as the role of cleaning out your subscriber list. The goal of the podcast is to provide listeners with practical insights that can help them improve their email marketing efforts and drive more conversions.Episode Chapters:1) Introduction To Email Marketing.2) Upgrade Your Lead Magnet.3) What Is Your Engagement Style?4) Personalizing & Segmenting Your Emails.5) Don't Be Boring.6) Clean House On Your Email Lists.7) Summary.8) Review Our Show On Apple Podcast!Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.
Outsourcing vs DIY:  How To Determine What Digital Marketing Tasks To Delegate And What Tasks To Tackle Yourself.
Dec 21 2022
Outsourcing vs DIY: How To Determine What Digital Marketing Tasks To Delegate And What Tasks To Tackle Yourself.
Send us a Text Message.Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself?If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email marketing, and ad management.You don’t have to have a full-time team or endless hours in the day to be successful with digital marketing. We’ll help you decide which tasks are worth delegating and when it’s best for you to take on something yourself. You’ll learn how to effectively manage your time and resources so that you can create a successful digital marketing strategy for your business.Join us as we discuss the ins and outs of DIY vs outsourcing! With our expert tips, you’ll be able to confidently determine which tasks are best handled by yourself, and where it makes sense to hire outside help.You don’t want to miss this essential podcast for women entrepreneurs looking to optimize their digital marketing strategies in 2023! Tune in now and take charge of your digital marketing plan!Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.
Tackling The WIX Platform Misconceptions: Interview with Kendall Cooke, Partner Success Manager of wix.com
Nov 22 2022
Tackling The WIX Platform Misconceptions: Interview with Kendall Cooke, Partner Success Manager of wix.com
Send us a Text Message.Wix has been making major strides with its platform over the last couple of years.  It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle!  Wix allows you to add titles, descriptions and keywords for each page on your site.  It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps, which makes it easier for search engines to index your website. Wix also provides support for Google Analytics and Search Console, as well as HTML improvements and 301 redirects. All in all, Wix has more than enough tools to help you optimize your website for SEO.But there are still misconceptions about utilizing the WIX platform. Today, Al and Tona sit down with Kendall Cook, Partner Success Manager with wix.com and talk about those misconceptions and much more.Chapter Markers:Introduction.Meet Kendall Cooke: WIX Partner Success Manager.What is the difference between build a website on WIX vs other website builder platforms?Does WIX provide specific resources that contributes to the success of most business owners that use the platform?How does a WIX user get in contact with the WIX support group directly if they are needing additional assistance setting up their website?How has SEO with the WIX platform improved over the years?What are some of your personal favorite WIX features?How easy is it to incorporate digital ads (Facebook/Google) within the WIX e-commerce platform?WIX and integration with other platforms.Do have any advice for new or seasoned entrepreneurs wanting to build their website on the WIX platform?Thank you, Kendall.Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.
End Writers Block And Create Marketing Copy In Seconds– Chris Lu Co-Founder of COPYAI
Jun 22 2022
End Writers Block And Create Marketing Copy In Seconds– Chris Lu Co-Founder of COPYAI
Send us a Text Message.In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing industry.In this episode, we talk about:Introduction of Chris Lu.What inspired you to create a copywriting software?How does copy.ai help writers write better content?What are some misconceptions of AI copywriting software?How will AI copywriting software impact the future of content marketing?With AI copywriting software companies starting to pop up, how do you choose the best program for you?How do you  keep yourself from comparing your company to other AI copywriting software companies?How will AI copywriting software have an affect on the SEO industry?What advice would you give on helping users choose the right AI copywriting software to help express themselves better?Final thoughts: Chris Lu on AI copywriting software as a whole.Connect with Chris Lu:www.copy.ai (Company)*LinkedInChris@copy.ai (email)The We Pivot Podcast "Copy.ai - Affiliate Link"Click Here!Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook Group*This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.
Fascinating Facebook Ads Advice You've Never Heard Before: Making Facebook Ads Work For You! The WE Pivot Podcast Interview with Ashleigh Chanel of Make Your Mark Consulting.
Jun 8 2022
Fascinating Facebook Ads Advice You've Never Heard Before: Making Facebook Ads Work For You! The WE Pivot Podcast Interview with Ashleigh Chanel of Make Your Mark Consulting.
Send us a Text Message.Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals. In todays episode, Ashleigh will give you insight on Facebooks Ads like you've never heard it before. In this episode, we talk about:Introduction of Ashleigh Chanél.   (00:00:00)The everchanging of Facebook Ads.   (00:02:39)Testing for success.   (00:05:19)Should businesses still use Facebook Ads?   (00:07:34)Facebook Ads works for different people in different industries.   (00:11:16)Are pixels still relevant on websites because of the changes with IOS?   (00:13:32)How do you determine the best Facebook Ad to use?   (00:15:34)Do you spend more money per conversions with Conversion Ads?   (00:18:13)Dealing with frustration when your ads don't produce the intended result.   (00:19:53)Can you still get positive results from Facebook Ads with a smaller budget?   (00:25:05)Using Audience Gathering Ads to nurture individuals in your email marketing. (00:27:49)In your opinion, which is better, Facebook Ads or Google Ads?   (00:30:06)Why have business acumen is so important when running ads of any kind.   (00:32:09)What should you budget in order to hire a seasoned Facebook Ads Manager on a monthly basis?   (00:36:47)Should people still boost posts?   (00:38:42)What is the best business advice to entrepreneurs considering Facebook Ads. (00:39:57)Connect with Ashleigh Chanel:MakeYourMarkConsulting.com (Company)Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.
The WE Pivot Podcast: Interview with Jackie Aguglia of INTERACT Lead Magnet Quiz Company
May 25 2022
The WE Pivot Podcast: Interview with Jackie Aguglia of INTERACT Lead Magnet Quiz Company
Send us a Text Message.I'm Jackie  Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.An Interact quiz helps you do the same thing online. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.Learn more and meet the whole team here: https://www.tryinteract.com/aboutIn this episode, we talk about:1.   Introduction of Jackie Aguglia2.   Quizzes as a Lead Magnet3.   How Tona and Jackie Met (Group Coaching Sessions)4.   The Interact Facebook Support Group vs Group Coaching Sessions5.   Moving from Facebook Groups to Group Coaching Sessions 6.   What makes a quiz a more effective lead generation tool vs traditional tools we have seen?7.   Why are people more likely to take a quiz over other types of lead magnets?8.   What are the best practices for creating and engaging an effective quiz?9.   Don’t hesitate- put it out there and test as you go.10. Don’t be too analytical of everything.11.  Using Quiz data to improve marketing and sales strategies.12.  Is there a downside for using quizzes as lead magnets in your business?13.  What are some creative ways businesses use quizzes as a lead magnet?14.  How can we contact Jackie or one of her team members?15.  Utilizing a quiz will help people learn more about themselves.16.  In summary.*Start your trial with Interact today.Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! *This post may contain affiliate links, which means we may earn a small commission, at no extra cost to you. Thank you for your support.Support the Show.
The WE Pivot Podcast: Interview with Zach Yildrim Owner of Print Melon Print-On-Demand Company.
May 11 2022
The WE Pivot Podcast: Interview with Zach Yildrim Owner of Print Melon Print-On-Demand Company.
Send us a Text Message.Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly.  Their company motto is “What is limited for all of us is the ability to realize what we dream!” Let’s give a warm welcome to Zach Yildrim of Print Melon!In this episode, we talk about:1. Introductions. (1:01)2. The Print Melon story and mission.  (2:02)3. Tona's experience with Print Melon.  (3:41)4. Word of mouth marketing and Etsy integration.  (6:19)5. Why do you feel word of mouth marketing is best for your company?  (8:47)6. What inspired you to create Print Melon?  (10:53)7. What are some of the unique benefits of Print On Demand for entrepreneurs and business owner? (15:30)8. What are some of the biggest challenges you see Print On Demand facing in the future? (18:10)9. How do you deal with competition with other Print On Demand companies? (22:27)10. What advice would you give women entrepreneurs who are considering Print On Demand? (25:34)11. How has Print On Demand evolved since you launched your company? (27:41)12. Tona's take on how to find the right Print On Demand Company. (29:21)13. The goal is for our businesses customers to be happy. (30:50)14. Closing remarks. (32.04)***UPDATE***Print Melon now has an ETSY integration.  If you currently have a Etsy shop and your looking for a great Print on Demand Company to use with your shop visit them at https://printmelon.com/integration/#/ Visit Print Melon for more information https://www.printmelon.com/Connect with Tona and Al Haywood:Website//FacebookJoin our Digital Marketing Group:Facebook GroupSign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! Support the Show.