The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Entrepreneurs

Julie Guest

Congrats, you’ve spent blood, sweat and tears getting your business to here. There are very few humans on  earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done. You're a black sheep, an unconventional thinker who heads left while the masses  take the path to the right. You're the 1%. Thank goodness for you. You also know you've barely scratched the surface of your business's true revenue potential and you're looking for proven strategies to take your business to the next level via the shortest, most effective route.

Welcome. You’re in the right place.

Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it. Yes, this is a marketing podcast —but it's much more than that. I'm all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster. Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.

Each episode is delivered in my hybrid American-New Zealand accent,  usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on my book The Client Stampede (by Julie Guest).

Join me.

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Episodes

#144 Do This to Predict Your Company's Success
26-03-2024
#144 Do This to Predict Your Company's Success
Are you a tortoise or a hare (we hope hare)! In this episode, we dissect the well-known tale of the tortoise and the hare, with a surprising twist that holds the key to unlocking your company's potential. Join us as we explore the crucial difference between business tortoises, who plod along cautiously, and business hares, who boldly innovate, implement fast and pivot on the run.  Challenge your perception of effective business strategy and get inspired to develop an inner hare mindset for unstoppable growth.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#143 The Horse, the Acorn & How to Simplify Marketing for Better Results
19-03-2024
#143 The Horse, the Acorn & How to Simplify Marketing for Better Results
Has your company's marketing and methods of lead generation got so complicated that it makes your head spin?  Most companies make the mistake of adding, adding, adding to their market (let's do TikTok, let's run more Spotify ads, let's do more webinars).  But what exactly is working? And when does it make sense to do a head-to-toe marketing audit of every ad, campaign and marketing and sales activity so you can truly know what's working.? You might be surprised to know that the most effective marketing still remains the simplest. Simplifying your marketing strategy can yield extraordinary results, like investing in the right equipment to keep you safe and confident in the "saddle." Get rid of ineffective marketing tactics and rebuild from the ground up, ensuring every component of your strategy works harmoniously towards your business goals.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#142 A Simple Formula To Double Your Customer Base Like Crocs and Spotify
12-03-2024
#142 A Simple Formula To Double Your Customer Base Like Crocs and Spotify
Do you remember how fun it was to get a piggyback ride? It's just as fun when you use it in your marketing strategy! In this episode, we unveil a simple yet potent formula that industry giants like Amazon and Spotify use to skyrocket their client base without breaking the bank. Use the power of joint venture marketing, where strategic collaborations can yield unparalleled results for businesses of any size. From Spotify's game-changing partnership with Hulu to Crocs' quirky collaborations with KFC and Post Malone, discover how aligning with the right partners can transform your brand and multiply sales quickly and easily. In this episode you'll discover practical tips to help you identify your ideal partners, craft irresistible offers, and track results using.  GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#141 The Art and Science Of Getting the Best Buyers
05-03-2024
#141 The Art and Science Of Getting the Best Buyers
Unlock the secrets of doubling your sales faster than ever before using the Dream 100 Strategy. In this episode, we discuss the art of working exclusively with your dream clients, those who a)  have the greatest need for your products or services and b) can easily afford them . Categorizing and prioritizing your "A clients" over your "B clients" can be the little hinge that swings a big door.  Do you know who your best buyers truly are? Is this based in actual data vs opinion?  Use this Dream 100 strategy to help laser focus your marketing efforts - and your results. GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#138 Why Your Affluent Clients Don't Give You More Referrals
22-01-2024
#138 Why Your Affluent Clients Don't Give You More Referrals
Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up? Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really maximize this method of organic lead generation? If any of these questions are being pondered by you and your team, then hold up before doing anything. Referrals from affluent clients work very differently from regular referrals and you need to be very strategic to encourage them.  All is explained in this episode!GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#135 How to Easily Sell Your Product for 3x More Than Your Competitors
11-12-2023
#135 How to Easily Sell Your Product for 3x More Than Your Competitors
If you've ever felt like your sales team was hitting a  pricing brick wall and getting pushback, then this episode will help. The great news is you can free your sales team from having to ever discount again - but only if your marketing can tell the story of why your business is better and different (conveying real brand value) and your marketing needs to tell the story of why your product is worth every penny and more. Here are a few insider strategies to help you command significantly higher prices than your competition (it's time to start your marketing transformation).GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#134 Dear Chubby Humans ... (A Marketing Secret to Make Your Business Stand Out)
08-12-2023
#134 Dear Chubby Humans ... (A Marketing Secret to Make Your Business Stand Out)
How often does a company's marketing really grab your attention? I'm guessing that it's hardly ever - unless of course it's advertising something that you're extremely interested in, or something you think is so out of the ordinary it's hard to forget. The company I talk about in this episode is definitely the latter - a fitness app with an attitude. It's a great reminder about the power of zigging left when everyone else in your industry is heading to the right ...GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#133 What Disney VIP Tours Can Teach You About Marketing to the Affluent
04-12-2023
#133 What Disney VIP Tours Can Teach You About Marketing to the Affluent
One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a single program that provided "insider access". It's a simple model that can be used in just about any business ...GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#130 Financial Advisor Marketing with James Pollard
03-07-2023
#130 Financial Advisor Marketing with James Pollard
In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients.   We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ...Here's what we cover:1. The Mount Rushmore of marketing and why direct marketing works…directly.2. Pandemic pandemonium and the contrast effect3. Pivot! Pivot! Pivot! And know your numbers.4. If at first you don’t succeed, try, try, try, try again.  The art of multi-step sequences.5. How to impress a client with just one book6. Email marketing is not dead! 7. Evergreen assets that will work for you…even when you aren’t working8. Money can’t buy me love and the art of personalization9. Split testing, a tale of trial and error10. It’s all about the details; know your target market.  P.s. it’s not “women”11. It’s nice to be niche About James Pollard James is the founder of TheAdvisorCoach.com and he is dedicated to helping financial advisors get more clients. He's best known for his email marketing program, "Appointments On Autopilot", which shows financial advisors how to leverage email marketing to set appointments with prospects. James is also the host of the "Financial Advisor Marketing" podcast, which releases new episodes every Monday morning.RESOURCES MentionedAppointments on Autopilot Email Marketing - TheAdvisorCoach.comHow to author a good book your dream prospects will love, in 60 Minutes LunchBreakBooks.comGET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#126 How to Recession-Proof Your Medical Practice With Matt Gillogly
28-11-2022
#126 How to Recession-Proof Your Medical Practice With Matt Gillogly
Warning - this week's podcast episode is X-RATED for non-medical businesses (we talk about sex, erectile dysfunction and cigar smoking).  It's also a long episode, a full hour of jam-packed recession-proofing strategies that are going to be essential for your medical practice to survive (and thrive) in the turbulent waters ahead.And if you're feeling left out because your business isn't a medical practice - don't worry, these strategies also apply to your business.In this episode I grill my good friend and medical-practice-profits brother-in-arms Matt Gillogly about some of his best strategies to help you with your practice. In this episode you'll discover:1. The double-down principle and why it's crucial you implement it across all operational areas of your practice where you're spending money2. How to leverage the big opportunities every recession brings to your practice 3.  The real reason why dropping your prices is the worst thing you can do4. A proven system for removing headache staff (that is so easy and stress-free to do, AND they'll even thank you for doing and will happily leave)5. The two numbers you have to know as CEO of a medical practice and monitor like crazy during a recession to ensure you don't make the wrong decision6. How to increase your marketing ROI, buy advertising media space for less And much more ...More About Matt GilloglyA self described serial entrepreneur, Matt has been an entrepreneur since his first days of a car wash business at the local country club. Matt is a former PGA Golf Professional who discover his knack for business by turning around failing golf courses.  He was exposed to the world of cash medical services in mid 2013. In 2014, he launched The Carolina Men’s Clinic where he was the General Managing Partner and CEO of The Carolina’s #1 Provider Of Men’s Sexual Health Solutions, specifically erectile dysfunction, premature ejaculation, penile enhancement and low testosterone.   He started and grew the company from start up to 3 locations in 3 cities in 18 months doing 6.5 million a year.  He sold his interest in the locations in November of 2017. Today Matt owns interest in 6 medical practices nationwide. He has helped his clients make an additional $100 million in new revenues since 2017.  Today, Matt works with Doctors who own or want to start a cash based medical practice. Focusing on the Med Spa, Anti Aging, Sexual Health, Regenerative, and other cash based procedures.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
#125 A Simple Secret Behavior To Increase Sales (Ethically)
14-11-2022
#125 A Simple Secret Behavior To Increase Sales (Ethically)
Forget slimy sales strategies like pressure selling or anything that makes you feel uncomfortable about asking for a sale.  We tested this simple strategy on five of our private clients who own aesthetic medical practices and they used it in their initial consult. They were thrilled because there is zero selling involved yet their close rates jumped significantly. Best of all you can use it in your business no matter what industry you're in!Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips & strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-goldGET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.