In this episode of "The Agents of Change," we dive into the dynamic world of TikTok with Keenya Kelly, the CEO of If You Brand It. Keenya, a trailblazer in vertical video marketing, has transformed her business and helped others achieve monumental success through the power of TikTok. With an audience of over 500,000 and a knack for turning social media trends into lucrative opportunities, Keenya's insights are a goldmine for anyone looking to harness TikTok's potential in their digital marketing strategy. Get ready to explore the secrets of viral success and innovative branding on one of the world's most influential platforms. https://www.theagentsofchange.com/511

AI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How many of your current tasks could be streamlined - saving you time, money, and frustration - that you’re not utilizing AI for? Mike Kaput from Marketing AI Institute shared valuable insights on how to leverage AI effectively within your business. https://www.theagentsofchange.com/510

Description: Customer service isn’t a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. Regardless of your industry, there are universal strategies to expedite service. Jay Baer shares his well-researched tips for improving the speed of service and achieving greater customer satisfaction. https://www.theagentsofchange.com/509

Social media expert Kasia Johnson from Merge Forward believes organic posting to social media still matters. Discover how your brand can leverage authenticity and behind-the-scenes video to boost your social media presence. Kasia also reveals how getting your team involved in content creation can expand reach and engagement. https://www.theagentsofchange.com/508

What impact will AI and generative tools have on the future of SEO? Alexander de Ridder of SmythOS dives deep into how the supply and demand for these tools can dilute website traffic, and just how to come out a winner in the long game.

Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer's minds and avoid stereotypes in a customer-centric approach.

It’s critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn’t serve you or your audience? Discover how employing AI tools can rescue your time, budget, and supercharge productivity but also the pitfalls you need to avoid. Join Abby Wood from The Content Lab as she shares her dos, don'ts, and must-know warnings about AI and content creation. Bonus article: https://www.takeflyte.com/blog/ai-content-with-human-voice

Looking to improve performance, productivity, and profit? Go beyond just generative AI to understand how artificial intelligence can give you a competitive advantage. Chris Carr, from Farotech, is here to tell us how AI is reshaping the marketing landscape, and how you can stay ahead of the curve.

Looking to get you or your brand on Wikipedia? It’s not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiannon Ruff from Lumino Digital joins Rich Brooks to explore what it takes to get yourself or your business on Wikipedia!

In the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the importance of knowing our buyer personas, and how this powerful tool can transform your marketing campaigns, allowing you to connect with your audience on a more personal level and achieve remarkable results.

Virtual summits can be a game-changer for your business, but not all of them are profitable. Sadly, most business owners who host summits don't understand what it takes to get real results. But when you do it right, summits have the power to boost your visibility, income, and impact, helping you reach your goals faster. Jennie Wright gives us an insider’s look and shares her winning strategies for executing a profitable online summit.

What's a "secret" about AI that no one's telling us? - What's the best B2B strategy for a small business with a national audience? - What's the best alternative to a website? - If you could have a superhero's power to enhance your digital marketing skills, which power would you choose and why? - Who has been your most unusual or memorable guest? I answer all those questions and more in this milestone for the Agents of Change podcast, episode 500!

Discover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business strategist, Rebecca Emery. She shares her valuable insights and tips for when (and when not) to use AI, as well as her predictions for the future of AI in the corporate landscape. Register for the Conference: https://www.theagentsofchange.com/conference AI Webinar: https://www.takeflyte.com/flyte-school/live-events

You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to know what data to measure and how to set that up in your new GA4, but you’re only comfortable using Universal Analytics. Not to worry! JJ Reynolds stops by to tell us how he’s done it, and shares how to transition and find the reports that will make the difference in GA4.  Free AI Webinar: https://www.takeflyte.com/flyte-school/live-events JJ Reynolds on LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ Mediauthentic: https://mediauthentic.com/

“Four marketing professionals walk into an AI conference…” That’s not the start of a bad joke, I promise! But I was recently joined by three colleagues, who all traveled to Ohio for the recent Marketing AI Conference (MAICON), and we sat down to chat after about what we learned, how we plan to implement AI in our businesses and for our clients, and our predictions for the future of AI. Shout out to Andy Crestodina, Brooke Sellas, and Ron Callis for taking the adventure with me.  Brooke Sellas and her team at B Squared Communications help businesses build relationships and connect with their online communities. Be sure to connect with her on LinkedIn, and check out her new podcast! Ron Callis is a visionary in his niche, helping tech businesses grow. Check out his website for a sampling of what his team at One Firefly can offer. And be sure to connect with him on LinkedIn. Andy Crestodina is a nationally recognized speaker on all things marketing, including at his own conference, Content Jam, and is usually ahead of the curve as a thought leader in his industry. Check out his website to see how he’s helping businesses get better online results, and connect with him on LinkedIn.

Usually when we talk about CRO or conversion rate optimization, it's about optimizing paths you already created. You run an a/b split test on landing pages, headlines, photos, button color, and so on. But what if you took a different approach, and created entirely new pathways to conversions that didn't exist before? Ihor Sokolov, CRO and UXO expert, joins us on the show to talk about a creative new way to generate more conversions at your website...if you feel you've maxed out your current CRO opportunities, you'll want to check out this interview!

With the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business workflows, and how do we get started? Katie Robbert of Trust Insights gives a look into the data side of generative AI, but also what other tools are out there that we can put into use today.

Are your Google Ads missing the mark? Do you want to lower your customer acquisition costs and generate more leads and sales? Of course you do! And this week’s guest is just the person to get you there: Brooke Osmundson is a paid search expert, a Top 50 PPC Influencer, and she’s got over 100 articles under her belt at Search Engine Journal. She shares how to dial in your targeting for better results now!   Register for our free AI and Marketing webinar here: https://www.takeflyte.com/flyte-school/live-events

Neuroscience and neuromarketing can unlock the secrets of your customers’ decision making, but they can also shed light into how you can perform better at your own marketing job! Lauren Alexander, of Neurohacker Collective, helps us take our marketing game to the next level by understanding how our brains work and the mental energy every decision takes.    Special Offer for Quail Mind: https://neurohacker.com/agentsofchange

Whether you’re looking to launch your first Google Ads campaign, or you’re dealing with plateaued results, you may be wondering how to better tap into Search, Display, Discovery, Shopping, and Video Ads for your business. Unravel the mystery behind Google wide variety of ad options with Jyll Saskin Gales as she empowers us to tap into new audiences, boost brand visibility, and achieve remarkable results. Links: Jyll's Inside Google Ads course: https://jyll.ca/pages/google-ads-courseAOC Conference: https://www.theagentsofchange.com/conference