How a Subscription Box Biz Got a Netflix Show

The Unofficial Shopify Podcast: Tales of eCommerce Entrepreneurship

Jan 3 2023 • 55 mins

We all love subscriptions, the allure of recurring predictable revenue is too hard to pass up. They're hard to get right.

We need an experienced subscription veteran who's been there and can tell us what what works and what's a waste of time.

John Roman, CEO of subscription box companies BattlBox and Carnivore Club, joins us to go deep on how to do subscriptions right.

You'll hear:

  • How to pitch vendors
  • What working with Netflix is really like
  • Example metrics for subscription businesses
  • Strategies to reduce churn
  • How they sold the company for eight-figures

Did I mention that they sold a show to Netflix?

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