Building a Viral Fashion Accessory: The Ponyback Hat

The Unofficial Shopify Podcast: Tales of eCommerce Entrepreneurship

Mar 21 2023 • 1 hr

Have you heard about the revolutionary Ponyback Hat? Tune in to this episode to hear from its founder, Stacey Keller, about the inspiration behind this innovative fashion accessory and how it went viral on social media. Building a successful business involves more than just having a great product idea – it requires navigating manufacturing and marketing challenges too. Discover how she turned her idea into a viral sensation and built a community-driven brand and why it has become so popular among fashion-savvy consumers.

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