Can Cashback Rewards Save Ecommerce from Discount Addiction?
Here's how I shop from a new brand. I see an ad on Facebook, I click through, if the site is on Shopify and looks legit, maybe I'll buy. When I do buy, I'm going to wait until I'm on my desktop so that I can use a browser extension to painlessly check for coupon codes and apply the best one. Every single time. The bigger the discount, the bigger the dopamine hit, the more likely I am to buy. That's the truth.
I can only do this because I know brands are just as addicted to coupon codes as Iam.
We're joined by Oren Charnoff, Cofounder and CEO, at Fondue based in Tel Aviv.
Fondue just raised $11m to replace every coupon code with CashBack.
Prior to cofounding Fondue, Oren was on the founding team at Hanaco Ventures, a now $1.5B VC fund based in TLV and NY.
Oren is a long time listener, first time caller into the podcast!
Show Links
- GetFondue - Let them know you heard about it on the podcast.
- Honey - Automatic coupon codes via a browser extension
- Loop Returns - "Loop helps Shopify's best brands optimize return costs, retain more revenue, and prevent return losses."
- Negative Underwear - "Negative is underwear that fits your life - effortless bras, underwear, thongs and loungewear."
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
- Back up your store with Rewind
- Try Bold Product Upsell, free trial
- Privy: The Fastest Way To Grow Sales With Email & SMS
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What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
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