In this new episode Steven sits down with the American behavioural design expert, Nir Eyal. Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’ In this conversation Nir and Steven discuss topics, such as: How to reclaim your time and attention. The importance of ‘time-boxing’. The real reasons that people become distracted. How our thinking about having finite willpower is wrong. Why our thinking about ADHD is wrong and needs to be fixed. You can purchase ‘Indistractable: How to Control Your Attention and Choose Your Life’, here: https://bit.ly/3ooKYcw Follow: Instagram: https://bit.ly/43dDHuL Twitter: https://bit.ly/45n1Dhi Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit podcastchoices.com/adchoices