It's time to put your money where your ads are. In this episode, Jess and Susan talk all things budgeting when it comes to testing your ad creative. You'll learn: • Where you should pull your ad testing budget from • How much you should budget • How ad testing helps your media budget work even harder for you • Whether or not test clicks, conversions, and impressions count against the bottom line P.S. We've been nominated as one of the Top 50 Marketing Podcasts of 2022. We'll love you forever if you give us a vote to make us #1! https://bit.ly/3e96rjV FURTHER READING: ROAS calculator: https://www.marpipe.com/roas-calculator Why creative testing results should drive your media budget: https://www.marpipe.com/blog/why-creative-testing-results-should-drive-your-media-budget Why ad creative is your best lever for ROI: https://www.marpipe.com/blog/why-ad-creative-is-your-best-lever-for-roi