Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we are welcomed by Maddy O'Shaunessy, an executive producer at Impossible Studios. With her past experiences at Ogilvy and Momentum to name a few, she has shot and produced commercials all over the world for brands such as Buick, Dove, Shoppers Drug Mart and many more.

Timestamps:

00:00 - Intros

04:26 - Bringing together an international team of talent

06:40 - Vetting your talent

08:58 - What to look for in talent

10:14 - Budgeting is similar all throughout the world

11:07 - 15s ad storytelling is so key 1

4:48 - You can’t hire solely based on reels

18:25 - Cheap isn’t always better

20:10 - DP Tips and Red Flags

25:01 - Social Media Ad Tips and Info

33:30 - Adapting your content to TikTok

40:10 - Learning about and preparing for VR & FB Metaverse

43:10 - Don’t give your audience too many steps to view your content

44:00 - Future of VR and Video

50:01 - Outro

To learn more about the show, visit: https://www.lapseproductions.com/lapse-productions-blog/

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Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

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