There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past.

5  B2B marketing myths (that need to die)

1. In order to be relevant, you have to be trendy.
2. Marketing is a faucet for leads you can just turn on and off.
3. If you make a good ad, people will share it.
4. My business or industry needs to be professional and boring.
5. The perfect marketing framework exists.

And bonus: mountain climbing is a great metaphor for business.

For more on each marketing myth and why it’s untrue, listen to the episode or read the transcript below.

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Learn more about Guy, Hope and Umault at umault.com