5 B2B marketing myths to bust in 2023

Death to the Corporate Video

Feb 1 2023 • 34 mins

There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past.

5  B2B marketing myths (that need to die)

  1. In order to be relevant, you have to be trendy.
  2. Marketing is a faucet for leads you can just turn on and off.
  3. If you make a good ad, people will share it.
  4. My business or industry needs to be professional and boring.
  5. The perfect marketing framework exists.

And bonus: mountain climbing is a great metaphor for business.

For more on each marketing myth and why it’s untrue, listen to the episode or read the transcript below.

One more thing: Please take 5 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank.

Learn more about Guy, Hope and Umault at umault.com