The three videos every B2B company needs

Death to the Corporate Video

Aug 11 2022 • 32 mins

We recently declared the end of the one-size-fits-all video in B2B marketing. What should B2B companies do instead?

In this episode of “Death to the Corporate Video,” we break down the three videos every B2B company needs to create a full video marketing funnel.

These three videos are perfect for brands just starting out with video marketing, or those looking to refresh that brand film from 2014.

The three videos every B2B company needs

  1. An awareness ad for social and paid media that introduces the problem you solve.
  2. A consideration video that explains what the product or service is and how it benefits the customer.
  3. A decision video that reassures buyers that your product is a safe bet.


How to video throughout the sales funnel

Our testimonial video episode

Why you shouldn’t make just one video

How to allocate your video marketing budget

Why you should consider a “year of ads” strategy

Learn more about Guy, Hope and Umault at