Top B2B video marketing trends for 2023
- Corporate video will continue to die.
- B2B companies will launch their own streaming networks for video content distribution.
- B2B marketers will embrace more humor in their video ads.
- B2B companies will explore new channels for distributing video ads, including TV and OTT.
- Disruptors are coming, and they're using B2C marketing tactics, not classic B2B tactics.
- B2B video is getting shorter. It's time to start making more video ads.
For more on each trend, listen to the episode or read the transcript below.
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