6 B2B video ad trends for 2023

Death to the Corporate Video

Dec 9 2022 • 27 mins

Top B2B video marketing trends for 2023

  1. Corporate video will continue to die.
  2. B2B companies will launch their own streaming networks for video content distribution.
  3. B2B marketers will embrace more humor in their video ads.
  4. B2B companies will explore new channels for distributing video ads, including TV and OTT.
  5. Disruptors are coming, and they're using B2C marketing tactics, not classic B2B tactics.
  6. B2B video is getting shorter. It's time to start making more video ads.

For more on each trend, listen to the episode or read the transcript below.

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