How to overcome fear of failure in marketing

Death to the Corporate Video

Oct 6 2022 • 24 mins

The website needs to be updated. The product isn’t ready. Leadership wants to wait until Q2.

What excuses have you heard or made for why a video or marketing campaign wasn’t launched? In this episode we discuss the root of why many marketers hold on to completed projects (hint: it’s fear of failure), how to identify the problem, and what you can do to overcome it.

Correction: In this episode we talk about a controversial Pepsi ad and say it starred Kylie Jenner. It was actually Kendall Jenner. We were correct to say it should never have been released.

Learn more about Guy, Hope and Umault at