The State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USA

Death to the Corporate Video

Jun 9 2022 • 28 mins

Last week Guy and Hope attended the B2B Marketing Ignite USA conference in Chicago. The sessions followed several common themes, which illuminate the state of B2B marketing in 2022:

  • You need to build a brand. Now.
  • Building a brand is about more than revenue. It’s essential to attract the best talent.
  • Brand building is your moat to protect yourself from competitors copying your features and benefits.
  • B2B buying decisions are emotional, and brands that deliver can generate more loyalty than even the best B2C brands.

For more on each theme, listen to the full episode or read the transcript below.

(Bonus: See any familiar names among the Elevation Awards winners?)

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