When the Umault team is preparing to pitch creative to a client, one of the questions we have to answer is “What’s pizza about this?” Answering this question will help you create better and more effective B2B content.

The pizza question was inspired by a revelation years ago about what content most resonated with readers of a company intranet. The answer, unsurprisingly, was pizza. Turns out everyone loves pizza.

In this episode, Guy and Hope break down why your B2B content needs to be more like pizza, and how you can get there.

Learn more about Guy, Hope and Umault at umault.com