A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful.
6 things that B2B marketers should start worrying about
- How much money you have budgeted for paid media.
- The video ad length. It’s probably too long!
- What your customers think of your ads, not what your coworkers or friends think of your ad.
- Millennials are becoming (or already are) your B2B buyer, and they have different buying habits than previous generations.
- The long game. Video ads may take a long time to see results.
- Everything after the video. What’s the video title, description, distribution plan, landing page, customer offer (and more)?