New platforms like MNTN are making it easier than ever to advertise on streaming TV networks like Hulu. With competitive pricing and supposed precise targeting, is now the time for B2B companies to join in?

Advertising on streaming platforms, known as OTT advertising, could be the perfect way for B2B companies to increase brand awareness. Or it could result in a lot of wasted views on the wrong audience.

On this episode of “Death to the Corporate Video,” Guy and Hope discuss what B2B companies should consider when weighing the pros and cons of OTT advertising.

Learn more about Guy, Hope and Umault at umault.com