How to explain your B2B product using video

Death to the Corporate Video

Sep 9 2022 • 30 mins

One of the most common requests we get as a B2B video agency is: We need a video that explains what we do. Great! But then too many of these videos become two and a half minutes of software screens with droning voiceover. And at the end of it, viewers still don’t know exactly what it is you do.

On this episode of “Death to the Corporate Video,” Guy and Hope discuss the problems with the way most B2B companies explain what they do in video, and provide two alternate frameworks for creating something helpful and engaging for your audience.

Resources and videos mentioned in this episode

HPE IT monster ad

Umault’s “What we do” spot

Synchronized Planning & Fulfillment use case video

Previous episode: Using video throughout the sales funnel

Learn more about Guy, Hope and Umault at