The most important rule to know before making a B2B video ad

Death to the Corporate Video

Apr 13 2023 • 22 mins

What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible.

Additional discussions include what to look for when choosing a video ad agency. (We know a good one, but they’re not right for everyone.) And listen to the end of the episode for a special announcement.

For more, listen to the episode or read the transcript below.

Learn more about Guy, Hope and Umault at