In a recent LinkedIn poll, 64% of respondents said their favorite commercials were funny. So why are so few B2B video ads funny?
Some people are scared. Others don’t want to take the risk. But lots of marketers likely don’t know where to start.
On this episode of “Death to the Corporate Video,” Guy and Hope share six tips for using humor in B2B advertising. Read the tips below and listen to the episode to hear more.
How to use humor in B2B advertising
- Understand that humor is fugu — poisonous in the wrong hands.
- If you want to make something funny, work with people (writers, directors, agencies) who know how to do humor.
- Don’t try to be funny.
- A funny premise isn’t enough.
- Avoid jumping on bandwagons or memes.
- Keep it short.
Examples of funny B2B ads
PremiumBeat - The voice of PremiumBeat
Umault - The Stalking
Gong.io - Super Bowl commercial
Dissolve - This is a generic brand video
Learn more about Guy, Hope and Umault at umault.com
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